Marketing Plan
Market Research & Test PlanGruop / profile # of
personsGoal of contact
How (interview, survey...)
Ready by
End-customers Thousand of end-users (venue & website visitors)
Find out if they would use our service before visiting a gig
Online survey
End of october
Venues Hundred of venues (in Finland)
Find out if they would use and pay for our service
Face-to-face interview / phone interview
November - december
Business environment: MarketHow many users?
Thousands of end-users (venue and website visitors).
How many buyers?
About 150 venues in Finland and about 500 – 1500 in Germany.
How much would they pay?
About 80 euros / month.
Business environment: MarketAny trends in the buying behavior?
Chain reaction & jealousy
"If our competitor has it, we must have it too!"
Requests from venue's customers
How big a share of the market do you think you could capture?
Getting 15% of the venues and labels as customers is a realistic estimate in a one-year timeframe.
Evaluation is based partly on numbers and experience, mostly on assumptions.
Business environment: CompetitionAt the moment LoudScope has no
direct competition.
Myspace, Last.fm, Hitlantis.com offer remotely similar services but are more focused on introducing the artist and offering additional social media services on the side.
Their customers are the end-users who help them to receive funding from advertisers.
Their advantage is wide, active user base and comprehensive databases. Myspace has become "de facto" service for distribution of music
Result online survey for end-users
The main result of the online survey is that majority of end-users find our service helpful and would use it.
Product
Service tool for the websites of the venues to boost their event promotion.
Price (for venues)
Subscription fee about 150 €Monthly service fee 80 €
Ideas:Free or trial for the first 2-4 weeksPremium account + (20-40 €)
Price (for end-users)
For free
Marketing Mix
Promotion
• Ads on Spotify, MySpace• Ads on popular music magazines• Facebook• Twitter acc.• Placards• Handouts on music festivals / music events• Being on the first page of the Google results
Place
Both at our webpage and installing our application on the webpages of the venues