CHAPTER VI
MARKETING OF COIR PRODUCTS
6.1 In modem times especiall!~ after the industrial revolution, marketing has
come to be regarded as a strategic function in the expansion of industry.
The future of the traditional industries of India like coir which has an
expanding domestic as well as a foreign market depends not only on the
improvement of techno1og.y but more than all on the adoption of modem
marketing methods.
6.2 The Coir Industry has been for ages functioning on the initiative enterprise
and financial backing of innumerable middlemen. There is a long chain
of intermediaries engaged in various stages of its production from the
raw material to the final product as can seen from the following chart.'
' Unnithan Bhaskaran, K (1970) : "Coir Industry in India with Special Reference to Marketing and Trade," Coir Board, Cochin, P.72.
Chapter VI 146
6.1 Chart showing the chain of intermediaries
1-71 6.1.1.1. 6.1.1.2 6.1.1.3
Village Dealer Capitalist Dealer Co-operatives
C-l Rettin +
6.1.2.1. 6.1.2.2 6.1.2.3 Small Retters Capitalist Retters Husk Co-operatives or Unio
C"', S p i n n ~ n g Fibre and Yarn
+ 6.1.3.4 6.1.3.5 6.1.3.6
Village Local Commission Factory Co-operatives Agents Representative
I
Domestic Market Export Market
6.1.3.2.1 6.1.3.2.1.2 6.1.3.2.1.3 6.1.3.3.1 6.1.3.3.2 6.1.3.3.3 Manufacturing Private Co-operatkes Manufacturing Private Co-operatives Establishments Dealers
Coir Products CzzIl
Manufactures, Commission 6.1.4.2.1
Shippers, Bazar Dealers, Brockers, Commission agents, Foreign representatives and Exprt Freight Forwarders
f 6.1.5
Buying Counrties
f 6.1.5.1 6.1.5.2 6.1.5.3
Customs Importers Buyers Housebrockers associations
4 6.1.6 6.1.6.1
Whole Sale distributors Retail disributors
Chapter VI 147
6.3 The Village Dealer (Husk Collector) : is a separate class of person in
the industry whose main occupation is the collection of husks, the basic
raw material in the coir industry. "He is a ubiquitous figure in all the
coconut growing areas. He collects them from door to door, carries them
in a baskets and sells them at a profit to the village husk dealer."2
Coconut merchants who deal in coconuts also act as collectors of husks
which is a by product of the coconut which they buy from the farms.
6.4 The Capitalist Dealer : The husk dealer is a capitalist trader whose
business involves a sizeable investment. He employs a number of agents
in the country - side to j~urchase husks from the village farms. This
business of procurement of husk is largely in the hands of private
individuals though some co-operative also undertake this work.
6.5 The Co-operatives : Co-operative societies for dealing in husk were
designed to supply raw husks to producers at reasonable prices. An enquiry
in to the working of these societies showed that their operations were in
significant as well as ineffective and had not aided the attainment of the
main objective, namely, to function as a feeder society to the primary
coir producing societies supplying the necessary raw materials at
reasonable prices.
6.6 Small Retters: The rettetl husk dealer is the next link in the chain of
intermediaries. The raw husk dealers transport the husk by country boats
Government of Travancore (1953) : Report of the Minimum Wages Committee for Manufacture of Coir, Cochin, P.26.
Chapter VI 148
or by lony to the retting centers and sell them to the retted husk dealer.
They under take the operation of retting and selling the retted husks to
the yam producing units or house holds.
6.7 Capitalist Retters : There are also capitalist retters who procure husks
from distant areas through husk dealers and do the business of retting on
a large scale. By virtue of their monopolistic position, they are able to
dictate prices, create artificial fluctuation and take advantage of rising
prices of yam to raise the: prices of retted husks.
6.8 Distribution of fibre arid yarn: The distribution of fibre and yarn
produced in the various coir spinning centers is effected through several
sets of intermediaries. There are three important channels of distribution
viz,
6.8.1 To the manufactures of mats and mattings.
6.8.2 To the Intemal market for consumption and
6.8.3 To foreign markets.
6.9 While some intermediaries feed all these channels, there are others who
are connected with any one of these lines of business only. For example,
the village middlemen who is the first link in the chain of distribution
caters to the needs of ad these sections. The whole- sale dealers too
supply fibre and yam to the manufactures to the internal market for
consumption and to the export trade. Co-operatives also feed all these
three lines of business. But commission agents of dealers and the factory
Chapter VZ 149
representatives supply goods only to their respective dealers or
manufactures. In the export sector, however, there are a number of
intermediaries who speci:~lize in that business alone. Some big factories
depute factory representatives as their agents to important coir producing
centers for making direct purchase from the open local markets. Many
of them have their own local depot also. Since the fifties, coir
co-operatives have entered the field of marketing. They buy yam from
the worker-members and Forward it to the COIRFED.
6.10 The Export Sector : In the export sector of coir products, the important
intermediaries are the shipperslexporters, bazaar dealers, brokers,
commission agents, foreign representatives, export - freight -forwarders
and manufacturer- cum- exporters.
6.11 The shipper is an outgrow:h of the commission agent during the thirties.
By and large, the speculative prospects of the trade changed the character
of the shippers from cc~mmission earners to profit earners. The
speculative shipper occasionally undertakes export trade also. He
participates in export trade mainly with a view to keep in close contact
with the foreign markets, which helps his speculation business in the
domestic market.
6.12 Bazaar dealers : The forward purchases by bazaar dealers provide hedging
facilities to the market. The factories also are enabled to have booking
in advance which facilitate their purchase of raw materials.
6.13 Brokers : The brokers constitute another important link in the Alleppey
and Cochin Coir Markets With the expansion of export trade in coir
Chapter VI 150
manufactures, there arose the need for an intermediary between the buyers
and sellers. The brokers perform the important function of finding out
buyers for the various typt: of manufactures and also assisting the buyers
in obtaining the type and class of fibre or yam required by them. The
brokers possess expert technical knowledge of coir goods. The offers
received by the shippers from abroad are intimated to the factories
through the brokers who pass on the acceptance or the counter offer
back to the shippers.
6.14 Commission agents:- Cnmmission agents are middlemen who buy and
sell for the importer or exporter in return for commission. In order to
be successful, a commiss,ion agent must have expert knowledge of the
commodities in which he is trading, close contact with the producers
and precise knowledge oFthe trends of the market. In some respects the
indent house receives firm orders from the exporter or importer and
fulfils the contract only if it can buy at an advantageous rate from the
market.
6.15 Factors: -The factors are chiefly small operators. They are essentially
middlemen who act as a link between the actual producers and the
shippers. There are many small factories who supply their products to
the manufacturer- shippers and to the factors. Most of these units are
small household cottage concerns, whose production is shared between
small manufactures, shippers or factors.
6.16 Foreign representatives :- In respect of commodities where the
volume trade does not require the establishment of a branch or subsidiary,
Chapter VI 151
the foreign representative is found to be the most suitable channel of
distribution. In addition to his services in connection with the transaction,
the agent performs many services like supplying information on the
market, making necessary arrangements for the settlement of claims,
advertising, servicing etc.
6.17 Export freight forwarders and brokers:- They constitute an
extremely vital link in the movement of merchandise from one country
to another and it is a specialized and highly technical service. The
functions of the export freight forwarder fall under three principal
divisions.
6.17.1 Those functions concerned with the forwarding of an export shipment
from the point of origin in the Indian republic to the destination in some
overseas market.
6.17.2 Those functions concerned with engaging of ocean freight space and
6.17.3 Those functions connected with the arrangement for imports of dyes
and chemicals, sisal, balinghoope, etc, required by the manufactures and
with customs house broking.
6.18 Intermediaries in foreign countries:- As regards the buying countries
the following are the categories of intermediaries engaged in the handling
transactions before it reashes the agents of distribution, dealers and the
ultimate consumers. They are (a) The Customs House Brokers, (b) The
Commission Agents ( c ) Importers (d) Buyer's Associations
(e) Wholesalers and (f) Retailers.
Chapter VI 152
6.2 Internal marketing
6.2.1 Retailing and wholesaling
6.2.2 Retailing essentially involves selling at retail in which the buyer is an
ultimate consumer and the motive is personal or family satisfaction
arising from the final consumption of the article being purchased in
contrast with purchases for re-sale or for business, industrial or
institutional use . 3 In the marketing of coir it is much more difficult to
draw a hard and fast line between retailing and wholesaling. The net - work of middlemen engaged in this trade makes the whole process
complicated.
6.2.3 Retailers in the Coir Industry are mostly merchants engaged primarily
in selling to the consumers. But many of them act also as middlemen
supplying goods to whole salers and manufacturers. The retail traders
are often relatively weaker than the small producers themselves. As such
they are unable to hold stocks for any length of time or withhold them,
when market demand goes down.
6.2.4 Wholesalers: The majority of the smallscale manufactures in the Coir
Industry cannot afford to feed far off markets with their products by
personal contacts or salesmanship. A number of dealers or organizations
perform this function. Wholesaling comprises dealings in coir and coir
yam, in semi manufactured goods and in manufactured goods. The
' Beckman and Maynard (1957) : "Principles of Marketing," P. 126.
Chapter VZ 153
wholesalers also buy from middlemen who have collected the yarn from
rural centers and brought them to Alleppey for sale through brokers.
Locally, the business in coir yarn is known "Chungom Business" as it
takes place at chungom on the canal side at Al le~pey .~
6.2.5 The wholesalers are the main source of information about the market
for coir products. They maintain contacts with world market for coir
products and fix the local prices of different products accordingly. The
retailers and the produc8:rs are often at their mercy for they have no
means of checking up the correctness of the quotation given by them.
Generally wholesalers do not give correct information for fear of
disclosure of their business secrets or encroachment upon their profits.
The entry of co-operatives into the wholesale trade has had a salutary
effect in the whole field of marketing.
6.2.6 The principal internal markets :- The principal markets for coir in
India are Culcutta, Kanpur, Delhi, Amirtsar, Bombay, Nagpur, Madras and
above all Kerala itself. Calcutta is an important market for Anjengo yam
of the chorival type for rope making. The yarn sent to Culcutta is mostly
of the ordinary cheap varieties like Ashtarnudi, containing a greater degree
of moisture and salt which are suitable for the manufacture of thick
varieties of rope. Small quantities of Parur yarn are also consumed for
purposes of haulage and agriculture.'
-- --
Unnithan Bhaskaran, K Op.cit., P. 89.
Coir Board (1955) : "Report of the Adhoe Committee for Coir Yam," Cochin.
Chapter VI 154
6.2.7 Kanpur is another impol.tant market for Aratory and Parur yam. Fine
unsoaked Beypore yarn is also in good demand in i(anpur, particularly
for agricultural purposes, and beedi and cigarette lighters. In Delhi the
Ashtamudi yam and the beach yarn are used for packing purposes and
superior Angengo yam has also a limited demand for the seating of chairs
and cots in the working class areas.
6.2.8 In Saurashtra, Kathiawar and Badibundar and Bhavanagar are the markets
where good qualities of Parur yam are used for domestic and agricultural
purposes. Bombay consumes small quantities of good Parur and Aratory
yam for packing and agricultural purposes. Madurai, Ramnad, Thirunelveli,
Thiruchirappally and Salem districts in the Tamil Nadu are good markets
for Muppiri yarn. At Thiruchirappally and Salem, the yam is converted
into big ropes.6
6.3 The Local Market:- Kerala, the main producer of coir yam in India, is
also a good consumer. It is the manufacturing industry at Alappuzha that
consumes coir yarn mainly. Good quality Mangadan yam, Anjengo yarn,
handspun Alapat yam, P~ratory yam and Vaikom yam are sent to the
Alappuzha market for the manufacture of superior grades of matting,
mourzouks and carpets. The manufacturing establishments at Cherthala
consume over 90% of the beach yarn produced in these areas. Calicut is
another major market in Kerala, is famous for rope making. Large
quantitites of Quilandy yrun and Beypore yam are used in the rope making
establishments at Calicut.
Coir Board (1967) : "Indian Exports and Internal Consumption of Coir and Coir goods," Cochin, P. 8.
Chapter VI 155
6.3.1 In Trivandrum Muppiri yam is in great demand for the manufacture of
ropes, especially for North Indian markets. In the Kottayarn district also
a large quantity of Muppiri yam is consumed mainly for tying the coconut
bunches. In Kayarnkulam and nearby areas handspun yarn is extensively
used in country boat makmg and fencing purposes.
6.3.2 While coir yam commands a good market in India, only a small portion
of indigenous productio:n of floor coverings, such as mats, mattings,
carpets etc is consumed with in the country. The industry caters mainly
the foreign markets. The low consumption of mats and mattings with in
the country may be attributed to several factors. The Indian people is not
well aware of the damp resistant, rot proof and hard wearing qualities of
coir products and need:; to be educated in this matter. It has been
contended that low internal consumption of mats and mattings is
occasioned by the fact that quality goods are not being supplied with in
the country. There is some force in this contention as rejects and low
quality goods are often thrown up in the internal market. The reason
advanced is that in the internal market the emphasis is on cheapness and
not on quality.
6.4 Marketing agencies :- Major marketing agencies of coir and coir
products are
6.4.1 Coir co-operatives and apex agency ie. COIRFED
6.4.2 Foam Mattings (India) Ltd, Alappuzha.
6.4.3 Kerala State Coir Corpoi-ation Ltd.
Chapter VZ 156
6.4.4 Coir Board and
6.4.5 Private Traders
6.4.1.1 An important developmelit in the marketing of coir and coir products in
recent years is the organization of co-operatives. Co-operation seeks to
eliminate the middlemen and to take over his functions so that the profits
of marketing accrue to the producers and the consumers themselves.
The rationale of co-operative marketing has been ably stated by Bakkan
and Shaars thus "Neither competitive economy as an internal corrective
force nor the state as an external controlling agency, has succeeded in
assuring full justice to producers and consumers alike. Co-operative
marketing can easily supplement the competitive marketing system and
thus supply a check against the evils of capitalism because it is based on
proper distribution of profits, increased efficiency and democratic
control.. . . 7 ,,
6.4.1.2 A scheme for the development of the Coir Industry on a co-operative
basis was launched by the erstwhile Travancore-Cochin Government in
the year 1950. The object was mainly to solve the problems of the small
producers, namely, to ensure regularity of work, a living wage to the
workers and to check the t:xploitation of both the producers and workers
by the middlemen. The three- phased scheme comprised the organization
of husk societies for the collection and supply of raw materials, yam
' Henry H. Bakkan & Marvin. A Shaar (1937) : "Economics o f Co-operative Marketing," P.23.
Chapter VI 157
societies for the production of yam and central coir marketing societies
to market the yam produced by the member societies.
6.4.1.3 As per the scheme, four central marketing societies were started at
Alappuzha, Kollam, Koclli and Kozhikode for the marketing of coir and
coir products produced by primary coir societies. Later by amalgamating
these four societies, Government of Kerala started a new agency in 1979
known as Kerala State Coir Co-operative Marketing Federation
(COIRFED). It is the apex body of coir co-operatives in the state. Its
main objectives is to arrange for the purchase and sale of coir fibre, yam
and other products belonging to the affiliated societies to the best
advantage with in the Indian union and outside. It has own godowns, sales
depot, ware houses, sub of'fices and branch offices within the jurisdiction
of the Federation and elsewhere to facilitate storage and marketing.
6.4.1.4 COIRFED having 100 showrooms all over India for the expansion of
trade they have participated in 36 trade fairs and through these fairs they
have secured a sales of Rs. 33.05 lakh during 2000-01.8 For capturing
the market both internal and external, they offered 20% rebate to their
products. In the report year they got a trade profit of Rs. 605.42 lakhs
and a net profit of Rs. 39.81 lakhs.
6.4.1.5. Table 6.2 shows the details of coir and coir products procured and
marketed by COIRFED during 1998-99 to 2001-02.
COIRFED Annual Report, (2000-01): COIRFED H.O., Alappuzha, P.lO.
Chapter VZ 158
'Table 6.2
The details of coir and coir procured and marketed by COIRFED during 1998-99 to 2001-02.
Qty. in M.Ts
Year
Table 6.2 shows that, the annual procurement of Federation increased to
1701.20 330.21
2031.41
2081.23 271.35
2352.58
2200.33 311.12
2511.45
887.10 227.05
1114.15
9023.97 Mts in 1999-2000 from 8245.66 Mts in 98-99 but it declines
Item
to 3868.23 Mts in 2001-02. In the same period quantity of sales also
Source : COIRFED Annual Reports 1998-02, COIRFED, Alleppey.
5758.16
5758.16
9040.19
9040.19
8136.95
8136.95
5521.24
5521.24
marked a declining trend and export becomes zero.
Procurement
6.4.2.1 Another public sector unit engaged in production and marketing of coir
1399.63 770.62
2170.25
2349.14 751.96
3101.10
2298.84 792.84
3091.68
1516.96 644.43
2161.39
products is Foam Mattings (India) Ltd. It was started in 1979 as a state-
Sales
owned enterprise with an authorized capital of Rs. 100 lakhs. It directly
Export
Q ~ Y
96.88
96.88
9.57
9.57
0.00
0.00
0.00 0.00
0.00
purchases coir yarn from primary producers and produce finished
28.84 3.97
31.81
2.76 0.00
2.76
0.00
0.00
0.00 0.00
0.00
products and engaged in direct sales in the market. It has no showrooms
Value I Q ~ Y Value [ Q ~ Y I Value
Chapter VI 159
or manufacturing units located elsewhere. Export sales is done directly
by the company. The table 6.3 shows that the sales and purchases of the
Company during 1995-96 to 2000-0 1.
Table 6.3
Sales and purchases of Foam Mattings (India) Ltd during 1!)95-96 to 2000-01.
Figures in lakhs of Rupees
Items + Source : Data supplied by Foam Mattings (India) Ltd, Alleppey.
6.4.2.2 Table 6.3 shows that both export sales and internal sales of the company
marked a declining trend le. during 95-96 total sales of the company was
the order of Rs. 385.68 lakh but it reached Rs. 353.28 lakh in 2000-01.
Similarly the purchase of the company also declined to Rs. 308.12 lakh
in 2000-01 from Rs. 401 98 lakh in 95-96.
6.4.3.1 Kerala State Coir Corporation Ltd is another public sector unit engaged
in the direct marketing of coir products. It is the nodal agency of the
Government of Kerala fbr the implementation of Coir Geo-textiles
development programme. It purchases fibre and other products from the
primary producers and produce finished products. Their major items are
Fibre mats, Creel mats, Carnatic mats, Looptile mats, Corridor mats,
Sinnet mats, Mesh mats, Itubberised moulded mats, Rope mats, Curled
Chapter VI 160
coir and Geo textiles. With a nation wide net work of 2 1 show rooms
spread across the country, the corporation is one of the major suppliers
to defence establishments and other big Government and non-
government sectors in the country.
6.4.3.2 As a pioneering exporter the company has been exporting its products
to both European countries and erstwhile U.S.S.R. To co-ordinate
marketing activities in Canada the company has setup its own showroom-
cum-office at Ontavio, Canada. Globally accepted quality standards and
consistency enables the company to export its products to U.S.A, U.K
etc facing stiff competitions from other exporters,
6.4.3.3 Table 6.4 shows the total sales of the company during 1997-98 to 2001-
Table 6.4
Total sales of Kerala State Coir Corporation Ltd during 1997-98 to 2001-02
Source : Data supplied by Corporation Head Office, Alleppey.
T a l e s Domestic Total
Table 6.4 reveals that th1:re is a sharp fall in the total sale of the company
Rs. in lakhs
during the last five years. During 1997-98 total sale of the company was
Rs. 501 lakhs but it decreased to Rs. 305.20 lakhs in 2001-2002.
Rs. in lakhs Rs. in lakhs
Chapter VI 161
6.4.4.1 Coir Board is a statutory body established by the Government of India
under legislation enacted by the parliament namely Coir Industry Act
1953 for the promotion and development of coir industry in India as a
whole.9 It shall be the duty of the Board to promote such measures as it
thinks fit the development under the control of the Central Government
of the coir industry. The major objectives of the Board are.''
6.4.4.1.1 Promoting exports of coir yarn and coir products and carrying on
propaganda for that purpose.
6.4.4.1.2 Regulating under the supervision of the Central Government the
production of husks, coir yarn and coir products by registering coir
spindles and looms for manufacturing coir products, licensing exporters
of coir yam and coir protlucts and taking such other appropriate steps as
may be prescribed.
6.4.4.1.3 Collecting statistics from manufactures of, and dealers in, coir products
and from such other persons as may be prescribed, on any matter relating
to the Coir Industry, the publication of statistics so collected or portions
there of or extracts there from.
6.4.4.1.4 Fixing grade standards and arranging when necessary for inspections of
coir fibre, coir yarn and coir products.
6.4.4.1.5 Improving the marketing of coconut husk, coir fibre, coir yam and coir
products in India and else where and preventing unfair competition.
Coir Board (2000-01) : Forty Seventn Annual Report, Cochin, P.1.
lo Ibid.
Chapter VI 162
6.4.4.1.6 Promoting Co-operative organisation among producers of husks, coir
fibre and coir yarn and m;inufactures of coir products.
6.4.4.1.7 Licensing of retting p1acl:s and ware houses and otherwise regulating
the stocking and sale of coir fibre, coir yarn and coir products both for
the internal market and for exports.
6.4.4.2 Export Promotion: Export of coir and coir products from India during
April 2000-01 increased both in quantity and value when compared to
the corresponding period of the previous year. During 2000-01 coir
export from India amounted to 67493 tonnes valued at Rs. 3 13.66 crores
as against 61030 tonnes valued at Rs. 303.05 crores exported during
1999-2000. The increase recorded in quantity was 6463 tonnes (10.58%)
and in value Rs. 10.61 crores (3.5%).11 The table 6.5 shows the itemwise
exports of coir and coir products from India during 1999-2000,2000-
01.
" Coir Board, Op.cit., P.3 1
'Table 6.5
Item wise export of coir and coir products from India during 1999-2000, 2000-01.
1995 Qty
(Tonnes)
Items
I Coir Fibre Coir Yam Handloom Mat Power loom Mat Tufted Mat Handloom Matting Power loom Matting Geo-textiles Coir Rings & Carpets Coir Rope Curled Coir Rubberised Coir Coir Pith Coir other sorts
Total
(in Millions
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.37.
2000-200 Qty
(Tonnes)
1053.98 14607.3C 247 16.44
606.97 3835.63 6323.37 410.71
1402.29 2720.44
482.12 533.56 385.06
9926.98 488.23
67493.08
6.4.4.3 An analysis of the figures of exports in table 6.5 shows that export in the
case of almost all the items except power loom mats, mattings, Geo-
textiles, rugs and carpets, curled coir and coir other sorts (in quantity
only) has shown a positive trend. Recently the demand for non traditional
coir items such as coir-geo-textiles, coir pith were on the increase. Coir
pith recorded an increase in export by 3425 tonnes (53%) with a
corresponding increase in value of Rs. 190.02 lakhs (34%).12
1 Value Rs.
(in Millions
14.817 418.750
1591.769 44.272
210.417 428.787
28.405 62.538
195.863 14.522 8.033
26.274 75.279 16.449
3 136.625
Chapter VZ 164
6.4.4.4 Export destination: During 2000-01, 75 countries imported coir and
coir products from India. U.S.A continuous to be the major importer of
coir and coir products with its share of 34.39%, EC Countries viz
Germany, U.K, France, Vetherlands, Italy, Belgium, Denmark, Spain,
Ireland, Finland, Portuga , Swedan, and Greece imported 55.47% interms
of quantity and 48.98% interms of value from India. The other countries,
which imported substantial quantities of coir during the year are Japan,
Canada, U.A.E, Turkey, Australia, South Africa, Israel and Newzealand.13
6.4.4.5 The item wise and destination wise export of major coir items during
2000-01 and growth rate are furnished here under.I4
6.4.4.5.1 Coir Fibre: Eleven countries have imported coir fibre from India during
the year 2000-01. The important markets for coir fibi-e and the market
share in terms of quantity and value and growth rate compared to previous
year are detailed below.
" Ibid.
" Ibid
Chapter VI 165
Table 6.6
Item wise and destination wise export of coir fibre with growth rate during 2000-01.
Source : Coir Board, Forty Sefenth Annual Report 2001-02, Cochin, P.38.
Country
Italy
France
Russia
6.4.4.5.2 Coir yarn: Twenty eight countries imported coir yam from India during
the year 2000-0 1. The important markets for coir yarn and the market
share in terms of quantity and value and growth rate compared to previous
year is detailed in table 6.7.
Value %
3 3 9
8 38
8
Growth Rate QtY %
- -9 5 0 -5
-
Value %
- - 19 60 12
-
Chapter VI 166
Table 6.7
Item wise and destination wise export of coir yarn with growth rate during 2000-01
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.38.
6.4.4.5.3 Coir handloom mats : Sixty eight countries have imported coir
handloom mats from India during the year 2000-01. The important markets
for coir handloom mats and the market share in terms of quantity and
value and growth rate compared to previous year is shown in table 6.8.
S1. No.
1 2 3 4 5 6 7 8 9 10
Country
Italy Netherlands U.S.A France Germany Belgium Spain Pakisthan Portugal UAE
Qty %
2 3 14 13 12 8 7 4 3 3 3
Value %
2 3 14 14 11 9 7 4 3 4 3
Growth Rate
QtY %
- 8 - 13 18 2 0
-27 -
100 -
50 5 0
Value %
-12 - 13 17 9
-25 -
100 -
100 50
Chapter VI 167
Table 6.8
Item wise and destination wise export of coir handloorn mats with growth rate during 2000-01
6.4.4.5.4 Coir power loom mats:- Thirteen countries have imported coir power
loom mats from India during the year 2000-01. The important markets
for coir power loom ma1.s and the market share in terms of quantity and
value and growth rate cclmpared to previous year is given in table 6.9.
SI.
No.
1 2 3 4 5 6 7 8 9 10
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.39.
Country
US.A U.K Germany Belgium Netherlands Australia France Italy Canada Spain
Q ~ Y %
36 13 7 6 6 6 4 4 2 2
Value %
39 12 7 6 6 5 4 4 2 2
Growth Rate
Qty %
- -19
- 5 0 20
- - -
100 -3 3
Value %
- -20
- 20 20
-20 - -
100 - 3 3
Chapter VZ 168
Table 6.9
Item wise and destination wise export of coir power loom mats with growth rate during 2000-01.
Source : Coir Board, Fourth Seventh annual report 2000-01, Cochin, P. 40.
SI. NO.
1 2 3 4 5
6.4.4.5.5 Coir Tufted Mats : Thirty seven countries have imported P.V.C tufted
mats from India during 2000-01. The important markets for PVC tufted
mats and the market shart: in terms of quantity and value and growth rate
compared to previous year is given in table 6.10.
'Table 6.10
Country
US.A Belgium Netherlands Canada Sweden
Item wise and destination wise export of coir tufted mats with growth rate during 2000-01.
Qty %
2 3 30 16 5 7
Source : Coir Board, Forty Seventh Annual Reports 2000-01, Coir Board, P. 40.
Value %
23 25 17 8 6
S1. No.
1 2 3 4 5
Growth Rate
Growth Rate
QtY %
54 14 10 7 3
Country
US.A U.K Netherlands Germany Spain
QtY %
6 -
100 - -
Qty %
-18 3 0
220 -17 -3 6
Value %
58 12 10 5 3
Value %
9 9
150 - -
Value %
-2 1 14
240 -20 -40
Chapter VI 169
6.4.4.5.6 Coir handloom matting:- Thirty eight countries have imported coir
hand loom matting from India during the year 2000-01. The important
markets for coir hand loom matting and the market share in terms of
quantity and value and growth rate compared to previous year is detailed
below in table 6.11.
'Table 6.11
Item wise and destination wise export of coir handloom matting with growth rate during 2000-01.
Country Qty %
U.S.A Netherlands U.K Belgium Germany Italy Australia France South Africa Spain
Source : Coir Board, Forty Seventh Annu.11 Report 2000-2001, Cochin, P. 41
6.4.4.5.7 Coir Power Loom Matting:- Ten countries have imported coir power
loom matting from India during the year 2000-01. The important markets
for coir power loom mtitting and the market share in terms of quantity
and value and growth rarte compared to previous year is given in table
6.12.
Chapter VI 170
Table 6.12
Item wise and destination wise export of coir power loom matting with growth rate during 2000-01.
Growth Rate Value %
S1. No.
1 2 3 4 5
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.14.
6.4.4.5.8 Coir geo-textiles : Twenry one countries have imported coir geo textiles
from India during the year 2000-01. The important market for coir geo
textiles and the share in terms of quantity and value and growth rate
compared to previous year is given in table 6.13.
Country
Netherlands Belgium Germany Denmark Japan
QtY % Value %
2 8 5
11 7
Chapter VI 171
Table 6.13
Item wise and destination wise export of coir geo textiles from India with growth rate during 2000-01.
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.42.
S1. No.
1 2 3 4 5 6 7 8 9 10
6.4.4.5.9 Coir rugs and carpets:- Thirty one countries have imported coir rugs
and carpets from India during the year 2000-01. The important markets
for coir rugs and carpet and the share in terms of quantity and value and
growth rate compared to previous year is shown in the table 6.14.
Country
U.S.A Japan Germany France Belgium U.K Canada Netherlands Swedan South Korea
Qty %
3 4 18 17 6 5 3 2 3 2 2
Value %
39 17 13 6 4 3 2 4 2 1
Growth Rate
Qty %
-11 - - -
1DO -40 100 -50
- -
Value %
-9 13 -7
- 100 -40 100 -43
- -
Chapter VI 172
Table 6.14
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin P.42
Item wise and destination wise export of coir rugs and carpet from India with growth rate during 2000-01.
6.4.4.5.10 Rubberised coir: Thirteen countries have imported rubberized coir from
India during the year 2000-01. The important markets for rubberised coir
and the share in terms of'quantity and value and growth rate compared to
previous year is detailed in table 6.15.
Sl. No.
1 2 3 4 5 6 7 8 9 10
Growth Rate Qty %
47 8 6 6 3 5 4 3 3 3
Country
U.S.A UK Belgium France Greece Germany Italy Spain Canada Netherlands
Qty %
34 100 -54 -54
400 3 3 50
- -70
Value %
4 8 7 6 6 3 5 5 3 3 3
Value %
45 75
-54 -57
- 400
66 5 0
- -73
Chapter VI 173
Table 6.15
Item wise and destination wise export of ruhberised coir from India with growth rate during 2000-01.
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P. 43.
S1. No.
I 2 3 4 5
6.4.4.5.11 Coir pith: Thirty two countries have imported coirpith from India during
the year 2000-01. The important markets for coir pith and the share in
Country
HongKong Greece Maldive Islands Italy France
terms of quantity and value and growth rate compared to previous year is
detailed in table 6.16.
Qty %
2 8 19 8
13 9
Item wise and destination wise export of coir pith from India with growth rate during 2000-01.
Value %
2 5 2 1 15 13 9
S1. No.
1 2 3 4 5
Growth Rate
Qty %
- 13 5 8
-3 8 8 6
200
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.43.
Country
Netherlands France Australia Ecuador U.S.A
Value %
-4 9 1 -6 8 6
200
Q ~ Y %
52 5 0
5 5 5
Value %
39 3 0 4 4 4
Growth Rate
Qty %
13 8 5 66
- -29
Value %
2 3 -3 1 25
-25 -20
Chapter VI 174
6.4.4.5.12 Coir rope:- Six countries have imported coir rope from India during
the year 2000-01. The important markets for coir rope and share in terms
of quantity and value and growth rate compared to previous year is given
in table 6.17.
'Cable 6.17
Item wise and destination wise export of coir rope with growth ra~te during 2000-01
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.43.
6.4.4.5.13 Curled coir : Five countries imported curled coir from India during the
year 2000-01. The important markets for curled coir and the share in
terms of quantity and vall~e and growth rate compared to previous year is
detailed in Table 6.18.
S1. No.
1 2 3 4
Value %
67 28 3 1
Country
Germany France UAE UK
Qty %
66 26 6 1
Growth Rate
Qty %
560 -57 -65 -80
Value %.
737 -6 1 -77 -80
Chapter VI 175
Item-wise and destination vvise export of curled coir f r o m h d i a during 2000-01 with growth rate.
( SI. I Country
France Bulgaria
Qty % Value %
Source : Coir Board, Forty Seventh Annuzll Report 2000-01, Cochin, P.44
6.4.4.6 During the period 99-2000 and 2000-01 about 75 countries imported
coir and coir products from India. U.S.A is the major importer with a
share of 34.39% and East European countries with a share of 48.98%
and other countries are Japan, Canada, UAE, Australia, South Africa, Israel
and Newzealand. The item wise and country wise export of total of coir
and coir goods during 91)-2000 and 2000-01 are given in the table 6.19.
Chapter VI 176
Table 6.19
Country wise export of coir fibre for the period of 1999-2000 & 2000-01
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.96.
Table 6.19 shows that during 1999-2000 and 2000-01 fifteen countries
imported coir fibre from India. The biggest importer is Netherlands. It
imports 4,22,750 kg oi'Coir Fibre in 2000-01 and South Korea ranks
second with 400885 kg; of Coir Fibre. Total volume of India's exports
of Coir Fibre increased from 809882 kg in 1999-2000 to 1053982 in
2000-01.
Qty
SI N ~ ,
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
Value in Rs. in Kg
Country Name
Brazil France Gemany Italy Irish Republic Maldives Islands Netherlands Russia South Korea Spain UK Greece Malaysia Nepal USA
Total for the item
April 1999 - h-
0 56427
6330 0 0 0
354100 0
300000 33325
0 2 1000 18000 15000 5700
809882
April ZOO0 Quantity
4000 97732 20690 21228
3000 1850
422750 57000
400885 24150
6s 7 0 0 0 0
10539112
March 2000
0 641 143 44606
0 0 0
5648834 0
40 12 175 482543
0 515919 202350
60600 107112
11715282
- March 2001 Value
87688 1 199022 260018 478683
45061 20057
5753137 1260342 5576557
134657 1800
0 0 0 0
14817022
Chapter VI 177
6.4.4.7 During 1999-2000 and 2000-01 thirty countries imported coir yarn from
India. This is shown in the table 6.20. The biggest importer is Italy. Her
imports amounted to 3368220 Kg during 2000-01. Netherlands ranks
second with 2096723 Kg and USA ranks third with 18891 94 Kg. Total
volume of India's exports of coir yarn increased from 13052585 Kg in
99-2000 to 14607302 K:: in 2000-01. Value of exports also increased
from Rs. 373839676 in '99-2000 to Rs. 418750105 in 2000-01.
Chapter VI 178
Table 6.20
Country wise export of coir for the period of 1499-2000 & 2000-01
Qty i~ - SI No. 7
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 2 1. 22. 23. 24. 25. 26. 27. 28. 29. 30.
Value in Rs 1 K g
Country Name
Algeria Brazil Belgium Canada France Germany Italy Japan Kuwait Mauritius Morocco Malta New Zealand Netherlands Oman Peru Pakisthan Poland Portugal South Korea Saudi Arabia Spin Sweden Turkey USA UAE UK Yugoslavia Australia
' South Yemen
1 Total For The Item
April 1999 - March 2000
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.97
April 2000 Quantib
12900 10664;' 99895:'
12060 169709;! 123277:! 3368220
1090 365000
10900 140700
937:: 4422
209672:3 1 1701)
3 443 1013
42013 510731
6900 260648 586548
4520 289349
1889194 492268
13478 37800
0 0
14607302
- March 2001 Value
429063 2984737
27718947 324775
47411881 36344954 98442630
36910 9334507
333442 5033849 299376 241274
60439475 233774
8 12966411
102961 17383754
240240 4953140
160 12277 110283
8701874 56550561 10543329
387338 1187435
0 0
418750105
Chapter VI 179
6.4.4.8 During 1999-2000 and 2000-0 1 seventy five countries imported
handloom mat from India. This is shown in Table 6.2 1. U.S.A ranks first
with 901 1335 Kg UK second with 3208525 kg and Germany ranks third
with 1764258 kg of handloom mat during 2000-01. Total quantity of
India's export of handloon1 mat increased from 24292920 kg in 99-2000
to 24716936 in 2000-01. Value of exports also increased from
Rs. 1568871661 in 99-2000 to Rs. 1591768755 in 2000-01.
Table 6.21
Country wise export of handloom mat for the period of 1999-2000 & 2000-01
Q ~ Y SI
No. -
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.
-
Country Name ' ,
,
,
April 2000 Quantity
134828 1383302
16562 2500
14320 7012 7662
1482812 513681
7690 14400 20957 4828 4455
122845 192506
5610 878987 105260
Argentina Australlia Algeria Austria Brazil Baharain Bulgaria Belgium Canada Chile Cuba Czechoslovikia Cyprus Colombia Denmark Egypt Fiji Islands France Finland
- March 2001 Value
8425071 84559929
1306177 172496
7722901 389282 675510
99682647 34383073
501904 577435
1245175 522056 232238
7788619 11378385
301104 55859707 6597639
lue in Rs.
April 1999 - Quantity
94593 1456918
0 0
85790 17512
0 1051965 320777
98 168 0 0
5091 9996
121174 271454
0 982330
51219
March 2000 Value
6080599 87554814
0 0
5 180694 1246017
0 73979959 20305585
6453144 0 0
302525 605486
7643762 15821500
0 62623359 2815290
Chapter VI 180
Table 6.21 (Contd.)
' 1 Country Name Quantity
' 16086 1 185253
1764258 23995 54290 2747
150536 1009218
26669 284550
5497 2503
30523 997 3
1455 1 73973 4081 7
4200 2327 1
3 16922 10205'1
1474610 87760
5780 2466:' 34200 55861:
5816 18975' 25990
9440 14400 19404 39645
4433 15 422807
1700 190960 35699 6758
20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 4 1. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56.
I 57. 58. 59.
- March 2001 Value
Ghana Greece Germany Hongkong Hungary Ivory Coast Israel Italy Irish Republic Japan Jordan Kenya Kuwait Lebanon Mauritius Mexico Malaysia Morocco Nigeria New Zealand Nepal Netherlands Norway Oman Peru Poland Portugal Philippines Qatar Russia Singapore Sri Lanka South Korea Saudi Arabia Spain Sweden Switzer Land South Africa Taiwan Thailand
March 2000 Value
1 April 1999 Quantity
26485 279870
1704300 1123
57151 0
236473 998352
72009 115570
16796 5276
34846 38525 6959
31988 62003
4550 10490
312902 39018
1194258 57181 3422 9806
46666 119382
0 7997
0 16331 3373
15579 52150
757159 301720
8640 115735 36851
5017
- '
Chapter VI 181
Qty in Kg
Turkey USA Uruguay UAE UK Venezula West Indies Yugoslavia Zimbabwe Albania Cameroon Dominican Republic Panama Republic Of China Tanzania Trinidad
Total of the item
Table 6.21 (Contd.)
Value in Rs.
April 200( Quaniit'T -
110768 9011335
39798 17926:'.
3208525 8900 990:!
529911 5030
0 0 0 0 0 0 0
- March 2001 Value
April 199 Quaniity
- March 2000 Value
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.99.
6.4.4.9 Table 6.22 shows that during 1999-2000 and 2000-01, eighteen countries
imported power loom mat from India. The biggest importer is Belgium
in 2000-01. But India's export of power loom mat decreased from
10426 10 kg in 1999-2000 to 606967 kg in 2000-0 1.
Chapter VI 182
Table 6.22
Country wise export of Powerloom mat for the period of 1999-2000 & 2000-01
6.4.4.10. During 99-2000 and 2000-01 thirty eight countries imported tufted mat
from India. This is shown in the table 6.23. U.S.A ranks first with
2062 143 kg and Netherlands ranks second with 380742 kg in 2000-0 1.
During the period volume of tufted mat exported from India increased
to 3835638 kg in 2000-01 from 1567702 kg in 99-2000.
Qty
S1 NO,
I . 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
- Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.lOO.
in Kg
Country Name
Belgium Canada Denmark France Finland Germany Japan Malaysia Netherlands Sweden Turkey USA UK Australlia Italy New Zealand Republic Of China Sri Lanka
Total of item
April 2000 Quantity
182535 27824 9504 8996 1920
32369 18894 9917
96895 40079 40313
136929 792
0 0 0 C C
606965
- March 2001 Value
11068839 3526348 11 64060 53 1845 123133
2248509 2460797
543555 7471915 2599560 241995 1
10029306 84464
0 0 0 0 0
44272282
Value in Rs.
April 1999 Quantity
242611 60212 75821
121489 0 0 0
21192 48 146
1 16245 15586
289084 4438
33204 1305 5345 1617 6315
1042610
- March 2000 Value
15213435 6649714 4926095 7280884
0 0 0
1140632 3 100737 6938746 9233 19
20091615 432347
2276339 115159 376934
88760 357550
69912266
Source : Coir Board, Forty Seventh A n n ~ a1 Report 2000-01, Cochin, P. 101.
Chapter VZ 183
'Table 6.23
Country wise export of Tufted rnat for. the period of 1999-2000 & 2000-01
Qty
SI N ~ ,
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15, 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 3 1. 32. 33.
in Kg
Country Name
Argentina Australlia Brazil Belgium Canada Cyprus Colombia Denmark France Greece Germany Hongkong Israel Italy Irish Republic Japan Kuwait Lebanon Mauritius Malasia Morocco New Zealand Netherlands Norway Portugal Singapore Spain Sweden Switzerland South Africa Taiwan Turkey USA
25573687 763461
0 210416739
April 2000 Quantity
4053 11875 772 3
5453 8 238C8 2189
19535 2423 9 47973 149C3
261649 S 5
49759 26674 15022 11725 6770
16044 442 2
13063 12750 6800
380742 2828
33339 1099
125983 12616 4688
22798 5700
11133 2062143
211539 0
16867 1567702
- March 2001 Value
210630 609606 343207
2836420 1550033 166427
1294015 1349847 2845788 682081
11203783 29567
2985947 1259076 8525 1 1 816080 225930 853753 251359 983728 378244 511951
20273740 195510
1138992 69977
5279427 767857 403461
1069032 338925 721420
120270267 43583 1 875 169
8888595 0
854464 79377015
Value in Rs.
April 1999 - Quantity
6720 18804 31055 21752 97909
0 0
7854 0
17098 4300
0 61335
0 0 0 0
8000 0 0 0 0
74163 0 0
10529 12640
103602 17882 9344 9776
28814 796759
960 0
March 2000 Value
260024 864774
1297241 1271973 663407 1
0 0
301122 0
835464 227050
0 2689785
0 0 0 0
330925 0 0 0 0
3274808 0 0
315670 656793
4661487 1062250 391650 389910
1805107 42328707
35145 0
Chapter VI 184
6.4.4.1 1 During 1999-2000 and 2000-01 forty five countries imported handloom
matting from India. This is shown in the table 6.24. The biggestimporter
is U.S.A. She imported 1971650 kg in 2000-01. UK ranks second with
755857 kg andNetherlands ranks third with 723895 kg. But the value of
India's exports decreased to Rs. 428786406 in 2000-01 from
Rs. 433855 105 in 1999-2000.
Country wise export of handloom matting for the period of 1999-,2000 & 2000-01
Qty in Kg Value in Rs.
1. Argentina 2. Australia 3. Baharain 4. Belgium 5. Canada 6. Cyprus 7. Denmark 8. Egypt 9. France 10. Finland 11 . Greece 12. Germany 13. Hongkong 14. Hungary 15. Israel 16. Italy 17. Irish Republic 1 8. Japan 19. Kuwait 20. Mexico 21. Malasyia 22. New Zealand 23. Nepal 24. Netherlands
April 2000 - Quantit). -
- March 2001 I April 1999 - March 2000 Value I Quantity I Value
Chapter VI 185
Table 6.24 (Contd.)
6.4.4.12 Fourteen countries imported power loom matting from India during 1999-
2000 and 2000-01. This is shown in the table 6.25. The biggest importer is
Netherlands. She imported 167648 kg power loom matting from India
during 2000-01. Second is Belgium. Her share is 114123 kg during the
same period. But India's e:cports decreased from 53 1354 kg in 1999-2000
to 4 10708 kg in 2000-01.
SI NO,
25. 26. 27. 28. 29. 30. 3 1. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45.
Country Name
Norway Portugal Singapore South Korea Saudi Arabia Spain Sweden Switzerland South Africa Taiwan Turkey USA UAE UK Brazil Chile Oman Qatar Sri Lanka Uruguay Venezula
Total For The Item
Source : Coir Board, Forty Seventh Ann~a l Report 2000-01, Cochin, P. 103.
Chapter VI 186
'Table 6.25
Source : Coir Board, Forty Seventh A n n ~ a l Report 2000-01, Cochin, P.104
Country wise export of Powerloom matting for the period of 1999-2000 & 2000-01
Qty in Kg Value in Rs.
6.4.4.13 During 1999-2000 and 2000-01 twenty two countries imported geo textiles
from India. This is shown in the table 6.26. Prominent importers are USA,
Japan, Germany, France, Belgium, Netherlands and so on. USA ranks first
with 474340 kg and Japan ranks second with 247558 kg during 2000-0 1.
But volume of India's exports of geo textiles decreased from 17 11247 kg
in 1999-2000 to 1402290 kg in 2000-01.
SI N ~ ,
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
April 1999 - Quantity
10665 78338 25824
0 122352 37947
1614 163 148 29643 23110 24893
8224 3600 1996
531354
Country Name
Australlia Belgium Denmark Greece Germany Japan New Zealand Netherlands Spain UK France Finland South Africa USA
Total for the Item
April 2000 Quantity
10213 114123 46275 10929 19915 30321 2038
167648 3 146 6100
0 0 0 0
410708
March 2000 Value
979561 5266930 2477537
0 74496 12 4144563
122222 12554800 2493452 1776 133 1384006 441477 234988 180159
39505440
- March 2001 Value
911896 7643944 2575028
672765 1127762 3274988 242747
11083869 327471 544022
0 0 0 0
28404492
Chapter V I 187
'Table 6.26
Country wise export of Geo-textiles for the period of 1999-2000 & 2000-01
Q ~ Y ~n Kg Value in Rs.
N ~ , Country Name 7
I I Total for the Item
1 . 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 1 3. 14. 15. 16. 17.
I 18. 19.
2 0 . 21. 22.
Source: Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.105.
Australia Belgium Canada France Finland Greece Germany Hongkong Italy Japan Mexico Maldive Islands Netherlands Norway South Korea Spain Sweden Taiwan USA UAE UK Malaysia
6.4.4.14 During 1999-2000 and 20'0-01 thirty eight countries imported coir rugs
and carpets from India. hlajor importers are USA, Belgium, France,
Germany, Italy, Portugal, Swedan, South Africa, UK, Spain, Switzerland,
Taiwan and Turkey. This is shown in Table 6.27. While India's exports
value decreased from Rs. 225962167 in 1999-2000 to Rs. 195863917 in
2000-0 1.
Chapter VI 188
Table 6.27
Country wise export of Coir Rugs and Carpet for the period of 1999-2000 & 2000-01
Qty in Kg Value in Rs.
SI N ~ , 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 1 1 . 12. 13. 14. 15. 16. 17. 18. 19. 20. 2 1. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38.
Source
Country Name
Araentina - Australlia Brazil Belgium Canada Denmark
Egypt France Greece Germany Hongkong Israel Italy Japan Jordan Malaysia New Zealand Netherlands Norway Portugal Singapore South Korea Spain Sweden Switzerland South Africa Taiwan Turkey USA UAE UK Chile Finland Hungary Irish Republic Mexico Venezula Zimbabwe
Total For The Item
: Coir Board, Forty
April 2000 - March 2001 ~uan t i t v I Value
4756 1 334406
A ~ r i l 1999 - March 2000 Ouantitv I Value
18295 1 1215750 6555 1 13347
169613 7 1048 10912 11055
151740 70951
140389 4644 5325
120079 42370 11359 6188
38771 38771
414 11779 1534 4727
91094 26550
8801 35628 6636 6247
1284094 33
226944 0 0 0 0 0 0 0
2720442
Seventh Annual Report 2000-01, Cochin, P. 106.
3667254 842555
12321643 5453217 644651 659814
11960066 5355979
10170428 187422 238690
9507047 2613225 756506 565728
2584965 2584965
66652 802063 123559 263394
682477 1 1968816 1281828 2508134 473412 291371
94777041 445
13663146 0 0 0 0 0 0 0
, 195863917
6 1905 0
363883 85948 2713
0 369399
637 35858
0 3437
100418 3833
0 14738 7160 7160 3904 3049
10193 0
43714 121267
0 16748
0 7197
1010188 0
126137 3658
23924 20027 28128 21894 76871 3471
2889637
4912124 0
2953 1986 6092544 216030
0 3 1786842
86357 2761520
0 303621
6555157 347846
0 1008947 660965 660965 373096 17053 1 819631
0 3403341
10188405 0
1614903 0
563474 75 122486
0 9413032 287584
1761933 1793 166 2194587 1673168 6741152 383195
225962 167
Chapter VI 189
6.4.4.15 Coir rope is another major item exported from India. Major importers are
Belgium, France, Germany, Singapore, UAE, UK, Australia and Oman. The
biggest importer is German:(. The export value of coir rope increased from
Rs. 7341242 in 1999-2000 to Rs. 1452 1379 in 2000-01. This is shown in
the table 6.28.
Country wise export of coir rope for the period of 1999-2000 & 2000-01
Qty in Kg Value in Rs,
April 21300 - March 2001 1 April 1999 - March 2000 I ~,ICountryName Value I Quantity I Value
Belgium France Germany Singapore Uae Uk Australia Oman
Total For The Item
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.106.
6.4.4.16 During 1999-2000 and 2000-01 eight countries imported curled coir from
India. This is shown in table 6.29. Bulgaria, France, Germany and Russia
are the major importers. Russia ranks first with 442270 kg of curled coir
during 2000-01. But there is; sharp fall in the export value. Value of exports
decreased to Rs. 533565 in 2000-01 from Rs. 11456912 during 1999-
2000.
Chapter VI 190
'Table 6.29
Country wise export of curled rope for the period of 1999-2000 & 2000-01
Qty in Kg Value in Rs.
April 2000 -March 2001 1 April 1999 - March 2000 Country Name Value I Quantity I Value
Bulgaria France Germany Italy Russia Spain Uae Ukraine
Source : Coir Board, Forty Seventh Annusl Report 2000-01, Cochin, P.107.
6.4.4.17 Another major coir product exported from India is rubberised coir. During
1999-2000 and 2000-0 1 fourteen countries imported rubberised coir from
India. Beharain, Belgium, Frrmce, Greece, Germany, Hong Kong, Italy, South
Korea, Maldive Islands, Spain, UAE and UK are the major importing nations.
This is shown in table 6.30. 'The biggest importers is Hongkong. She ranks
first with 106700 kg of imports. But India's export value decreased to
Rs. 26723809 during 2000-01 from Rs. 38751953 in 1999-2000.
Chapter VI 191
Table 6.30
Country wise export of rubberised coir for the period of 1999-2000 & 2000-01
Qty in Kg Value in Rs,
S1 NO,
April 2000 - March 2001 Country Name Quantibf I Value I I
April 1999 -March 2000 Quantitv I Value
1. I Baharain 2. 3. 4. 5. 6. 7. 8. 9. 10. 11 . 12. 13. 14.
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.107.
500
6.4.4.18 Coir pith is a major item exported from India. During 1999-2000 and
2000-200 1, thirty eight cc~untries imported coir pith from India. Major
importers are Australlia, Biunei, Ecudor, France, Germany, Israel, Kenya,
Japan, Maldive Islands, Netherlands, South Africa, USA, UAE, UK,
Zimbabwe, Yogoslavia, Morocco, Portugal, Turkey, Tanzania and Spain. The
biggest importer is Netherland. She imported 5139233 kg of coir pith
during 2000-2001. France ranks second with 1465562 kg and Australlia
ranks third with 5,24010 kg during 2000-01. This is shown in table 6.3 1.
Volume of India's export:; increased to 9926974 kg in 2000-2001 from
6501590 kg during 1999-2000.
Belgium France Greece Germany Hongkong Italy Maldive Island New Zealand South Korea Spain UAE UK Australia
Total For The Item
879'7 3333 5 73919 1991 5
106700 506015 32624
780 28011
31207 1601 3 7863
3 -
385062 -
Chapter VI 192
Table 6.31
Country wise export of coir pith for the period of 1999-2000 & 2000.01
Otv in Kr! Value in Rs. . . S1
No, - 1. 2. 3. 4. 5. 6. 7. 8. 9 10. 1 1 . 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36.
- Country Name
Australia Baharain Belgium Brunei Ecuador France Greece Germany Israel Italy Irish Republic Jamaic Japan Kenya Kuwait Maldive Islands Morocco Netherlands Oman Poland Portugal Russia Sri Lanka Spain South Africa Tanzania Turkey USA U AE UK Yugoslavia Zimbabwe Brazil Canada Hongkong South Korea
Total for the Item
- April :!00(
~ u a n t i t y - 52401 0
25 0 235
11000 480000
1465562 9500
82500 44000 18000 20000 220CO 265CO
15ooco 1 12C'O
2395CO 24OC'O
5139223 2502 0 750(10 171(10 85065
9(10 125260 3270(10
20000 25708
47222!2 305640 10751 9 26500 46500
0 0 0 0 -
99269'74
- March 2001 I April 1999 - March 2000 Value I Quantity I Value
Source : Coir Board, Forty Seventh Annual Report 2000-0 1, Cochin, P. 108.
Chapter VZ 193
6.4.4.19 During 1999-2000 and 2000-2001 twenty eight countries imported coir
other sorts from India. This is shown in table 6.32. The major importers
are Australlia, Belgium, France, Germany, Japan, South Korea, Spain,
Swedan, Turkey,USA, UAE, UK, Jordan, Lebanon, Canada, Italy and
Netherlands. But the value of exports decreased to Rs. 16448153 in
2000-200 1 from Rs. 328294 13 during 1999-2000.
Chapter VI 194
Table 6.32
Country wise export of coir other sorts for the period of 1999-2000 & 2000-01
Qty in Kg
1 :o,lCotlntry Name
I I Total of the item
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28.
Australia Belgium Canada France Germany Italy Japan Jordan Lebanon Netherlands Sri Lanka South Korea Saudi Arabia Spain Sweden Turkey USA UAE UK Argentina
Hungary Israel New Zealand Norway Poland Portugal Qatar Taiwan
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.109.
Value in Rs.
Aoril2000 Quantit),
2482:' 25 188,
85; 128218 34585
8453 85301
1582 97 8
7593 180
16244 26
11430 247 1
150 119521
9294 11327
0 0 0 0 0 0 0 0 0
488227
- March 2001 Value
996542 1210270
25866 4280439 1778085 334492
2583 196 47214 67782
404399 1196
423004 1651
694912 106553
999 2946237
148115 397201
0 0 0 0 0 0 0 0 0
16448153
Aoril 1999 Quantity
48063 63 77
10423 6760
109988 14689
100176 0 0
73670 0
54630 17851 10764
0 0
344195 0
48004 19351
1060 560
4860 5859
18320 14055
130 5200
925985
- March 2000 Value
2601598 630616 300586 352334
43641 11 1035562 6265799
0 0
347333 1 0
1053124 6904 11 527135
0 0
8999088 0
2386595 47561 12380
241651 337268 425836 213264 655067
17951 498145
32829413
Chapter VZ 195
6.4.4.20 There is a remarkable progress in the export of coir and coir products,
both in quantity and value, during 1999-2000 and 2000-2001. During
1999-2000 total quantity of coir products exported was 61030886 kg
worth of Rs. 303053675. But it increased to 67493083 kg worth of
Rs. 3 136622941 in 2000-2001 . I 5 This is shown in table 6.33.
Table 6.33
Total of all items of coir products exported from India during 1999-:ZOO0 and 2000-2001.
6.4.4.2 1 Ministry of Textiles, Government of India had fixed a target of US $77
million for export of coir imd coir products during 2000-0 1. The rupee
equivalent of the target works out to Rs. 355 crores. Achievement in
terms of target during the period 2000-01 works out to 88.35% .I6
6.4.4.22 Rule 17 of the Coir Industry 1958 (R & L) stipulates that only those
who are registered with tht: Coir Board would be allowed to export coir
and coir products. There were 141 regular registered exporters on the
Total value of all exports of coir products in Rs.
3030536785 3136622941
Year
1999-2000 2000-200 1
" Coir Board (2000-01) : "Forty Seventh Annual Report," Cochin, P.109
I h Op.cit., P 44.
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.109.
Total quantity of all coir products in Kg
61030886 67493083
Chapter VI 196
rolls of the Board as on 3 1-3-2001. In addition 178 exporters were on
rolls holding permissio I for export on a case to case basis. Nineteen
regular registration as erporter and 50 permission for export on a case
to case basis were issued during 2000-01 .I7
6.4.4.23 The export contracts wepe being registered at the Board's Head Quarter
at Emakulam and Export Contract Registration Offices at Alappuzha and
Cherthala. During 2000-2001, 4663 export contracts covering a total
quantity of 93544 MTs valued at Rs. 44.333 lakhs had been registered
with the Board as againsi 5284 export contracts covering a total quantity
of 88.299 MTs valued at Rs. 44.989 lakhs registered during 1999-2000.18
6.4.4.24 The Board is an authorisc:d body for issue of certificate of origin required
by the importers in respect of coir and coir products to claim tariff
concession under the scheme of Generalised System of Preferences.
During 2000-2001 the board issued 21 11 G.S.P certificates covering
8980 MTs of coir yam ar d coir products valued at Rs. 1,106.58 lakhs as
against 2333 G.S.P cert~ficate of origin covering 19,273 MTs of coir
yarn and coir products valued at Rs. 11555.90 lakhs.I9
6.4.4.25 The Purchase Price (Enforcement) Scheme was introduced by the Board
w.e.f 1.2.1976 to ensure reasonable price to small scale manufactures
who supply coir product:; to exporters for the purpose of export. Under
this scheme the exporters are required to purchase their requirements
" Ibid
Tbid
Chapter VI 197
of mats, matting and capets from small scale manufactures registered
with the Coir Board at prices fixed by the Board. The prices are revised
periodically taking in to consideration of increase in the cost of raw
material and wages. The Coir Board revised the purchase price w.e.f
17-2-2000. A Purchase F'rice Appellate Committee has been constituted
by the Chairman, Coir Board to ensure effective implementation of the
Purchase Price (Enforcement) Scheme. The members of the committee
consists of one exporter member of the Coir Board, one from core group
of exporters, one of the Presidents of the exporters association and one
from the Presidents of the manufacture's association.
6.4.4.26 Coir Board organised the exhibition "Coir India 2001" at New Delhi from
271h February to Pd March 2001 at Pragathi Maidan. It was an exhibition
exclusively for coir and ;oir products and was the first of its kind. The
timing of the fair was chosen so as to coincide with other international
fairs "Jute India", Carpet Faif' and "Handicraft Fair" held during the same
period at Pragathi Maitlan. Board also participated in the National
Hardware show, Chicago, U.S.A held from 13-16 August 2000. The Board
participated in the Domotex International Trade Fair held at Hannover,
Germany in January 200 .
6.4.4.27 As a part of Product P~.omotion Programmes Board participated in
Catologue Shows, held at major centres of the world such as.''
6.4.4.27.1 Catalogue show in Tel Aviv Israel held from May 3-7,2000.
Chapter VI 198
6.4.4.27.2 Memphis in May International Fair, Tennesse, U S A , held from 5-13,
May 2000.
6.4.4.27.3 Product catalogue show in Santiago, Chile, July 20-26,2000.
6.4.4.27.4 Indian products catalogue show, Tehran, Iran held from 1-8 October 2000.
6.4.4.27.5 Catalogue show, Accra, Ghana for a week time from 5th October 2000.
6.4.4.28 Domestic Market Development by the Board; In pursuance of section
10 (1) of Coir Industry a c 1953 the Coir Board has been adopting various
measures for popularizing coir goods and expanding the domestic market.
Measures in the directior include the establishment of show rooms and
sales depots, participation in fairs and exhibitions, implementing rebate
scheme, organising generic publicity through Press, TV and Radio, quality
control and providing market development assistance to state supported
organisations for enlarging marketing network and participation in
exhibition with in the country. The table 6.34 shows the consumption of
various items of coir in the country during 1999-2000 and 2000-2001 .*I
Ibid
Chapter VI 199
'Iable 6.34
Domestic consumption of coir products during 1999-2000 and 2000-01.
Item
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P. 48.
Coir Fibre CoirYam Coir Product Coir Rope Curled Coir Rubberised Coir
Total
6.4.4.29 Table 6.34 shows that domestic consumption of coir and coir products
increased from 260820 tonnes in 1999-2000 to 272400 tonnes in
2000-2001. During the period Board participated in thirty five domestic
exhibitions conducted in different parts of the country, which includes
India International Trade Fair and the Coir Expo held at Pragathi Maidan,
New Delhi.
1999-2000 Qty in Tonnes
35800 109000
18000 50700 1720
45600
2'50820
6.4.4.30 As a part of the functions stipulated under section 10 of the Coir Industry
Act 1953, the Coir Boarc maintains 32 showrooms & sales depots in the
2000-0 1 Qty in Tonnes
potential towns in the country which function as sales outlets for helping
the small scale manufactures / Co-operative societies to dispose off coir
products manufactured tfy them. Table 6.35 shows the achievements of
sales target of the Coir Board show rooms during 1999-2000 and 2000-
2001.
Chapter VI 200
T:able 6.35
Achievements of sales target of the Coir Board show rooms during April 2000 to March 2001.
Sales % of achievement Rs. in Lakhs
Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.111.
April 2000 to
Mar 01
84.16 132.69 81.94 89.48
103.75 104.15 51.57 75.80 76.48 8 1.24 86.10 56.19 68.74 77.52 40.33 64.30
140.35 72.72 99.24 82.97 67.64 62.55 89.63 51.08
123.23 5 1.72 83.30 86.84 64.12 58.85
74.52'
April 1999 to
:o Mar 2000
74.16 69.00 60.44
106.00 80.45 39.57 82.66 75.05 39.14 98.73 69.50 78.33 86.69 94.3 1 36.33 66.86
121.50 103.40 75.43 88.40 45.95 82.55 81.95 67.07 68.94
106.30 51.86 72.52 65.90 50.16 15.60 26.30
82.80
April 2000 to
to Mar 2001
29.63 29.06 51.62 35.79 67.44 20.83 18.05 26.53 19.12 36.56 08.61 15.17 26.12 63.57 12.10 25.72
105.26 41.45 44.66 49.78 16.91 40.66 35.85 12.77 43.13 12.93 24.99 21.71 16.03 1 1.77
963.82
April 1999 to
Mar2000
27.44 18.63 49.56 10.60 64.36 13.85 28.93 30.02 16.83 39.49 06.95 21.15 30.34 75.45 11.99 28.75 72.90 51.70 35.45 5 1.27 17.92 54.48 32.78 20.12 24.13 21.26 18.15 21.03 19.11 12.54 1.56 2.82
931.56
Ti~rget Fired for 2000-01
35.00 22.00 63.00 40.00 65.00 20.00 35.00 35.00 25.00 45.00 10.00 27.00 38.00 82.00 30.00 40.00 75.00 57.00 45.00 60.00 25.00 65.00 40.00 25.00 35.00 25.00 30.00 25.00 25.00 20.00
1164.00
SI. No.
I. 2. 3. 4. 5. 6. 7. 8. 9. 10. I I. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 3 1. 32. 33. 34.
Name of Show room
Ahmedabad Allahabad Bangalore Bhopal Bombay Bbubaneswer Calcutta Chandigarh Dehradun Ernakulam Gangtok Gorakhpur Guntur Hyderabad Indore Jaipur Jammu Kanpur Lucknow Madras Madurai Nehru PI Nd Asaf Ali Road Nd Pandav Nagar N Patna Ranchi Tr ivand~m Trichur Varanasi Visakhapatnam Coimbatore Thane Agerthala Guwahati
Total
Chapter VZ 20 1
6.4.4.3 1 Table 6.35 shows that during 1999-2000 through 32 show rooms Coir
Board has achieved a salt: target of Rs. 93 1.56 lakhs. It increased to Rs.
963.82 lakhs in 2000-01. The percentage of achievements was 82.80%
in 1999-2000 but it falls t ' ~ 74.52% in 2000-2001. Board has taken some
more steps to open new show rooms in other parts of the country.
6.4.4.32 The Government of India has approved the Market Development
Assistance Scheme from 2001. The objectives of the scheme are.22
6.4.4.32.1 To promote the sale of coir and coir products manufactured by the
co-operative and public sector enterprises committed to payment of
minimum wages and other obligatory benefits to the coir workers and
thereby encouraging sustained production and to facilitate more
employment opportunitic:~ in co-operative sector of the Coir Industry.
6.4.4.32.2 To provide financial support on a continuing basis round the year to the
co-operatives and public sector enterprises who undertake market
development programme.
6.4.4.33 The scheme proposes to provide financial assistance at the rate of 10%
to the Apex Co-operatives societies, Primary Co-operative Societies,
Public Sector Enterprise; in the industry and the show room and sales
depots of the Coir Board. of their average annual sales turn over of coir
products including coir yam and mbberised coir goods during the
preeceding three financi.31 years. The assistance will be shared on 1: 1
22 Ibid
Chapter VI 202
basis between the central Government and the concerned state Nnion
Territory Government.
6.4.4.34 The production of a nem advertisement film on coir for popularisation
of coir products in the dcmestic market has been completed and telecast
through the TV channels during the year. The Board continued TV
publicity, spot publicityisales campaign, press/ casual advertisement to
popularise different applications of coir and coir products. Publicity
materials were also printed for distribution among consumers in the
domestic market.
6.4.4.35 With a view to ensure the quality of the coir products consigned to the
showrooms of the Coir 3oard and the Accredited dealers, Coir Board
introduced Coir Mark Scheme in 1975 for inspecting the products before
despatches, with the introduction of 20% rebate scheme announced by
the Government of India, the coir mark inspection was made applicable
to the products consigned to showrooms run by Coir Fed, Kerala State
Coir Corporation and other Co-operative Institutions.
6.4.4.36 Under the scheme for vo untary inspection of coir yam and products for
export, different exporters tendered coir products for inspection. They
were inspected and the certificates for the passed goods were issued to
the concerned exporters
6.4.5.1 In addition to public sector and co-operative units a large number of
private traders also engaged in the marketing of coir products. Rule 17
of the coir industry (R #42 L) 1958 stipulates that only those who are
registered with the Coir Board would be allowed to export coir and coir
Chapter VZ 203
products. So the trade volume of private parties are also coming under
the accounts of Coir Board. The major exporters are Aspinwall Company,
Alleppey, William Goodekker and Co, Alleppey, Kerala Balers Ltd
Alleppey, Travancore Mats and Matting, Cherthala, Koncheri Coir
Products, Cherthala, D.C.M Company Alappuzha, Johnson Balers
Alappuzha, Charnkattu Coir Manufactures, Cherthala and so on .
6.4.6 In modern days marketing is a complex process. Marketing of coir
products involves a long chain of processes. It begins from the village
dealers in coconut nuts to Coir Board under Government of India. Its
scope depends on the working on a large number of traders, agencies,
network of transport and 1 he production and marketing technique. State
Government, Co-operative Institutions, Private Traders and Central
Government machinery are extensively used for this purpose. But the
scope of coir goods is decreasing day by day due to the emergence of
synthetic and other natural fibre products. Because of this the volume of
exports is decreasing. So the industry itself is passing through a crisis.