Download - Marketing Locally on the Internet
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Marketing Locally on the Internet
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Presented by John Arnold
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Finding local prospects
with search engines
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What is Relevant to Search Engines?
Organic
Paid
LocalYour
Web
Pag
e
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Getting Your Business on the Map• Claim all existing local listings
– Search Engines– Local review sites– Create new listings if necessary
• Update your business information– Complete your profile– Add pictures, videos, links, and special offers
• Ask customers to review your business– Review comments and reply when necessary
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Finding local prospectswith geo-targeted display ads
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Display Advertising Old Model
Content WebsitesYour Advertising
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Display Advertising Networks
Content Publishers
Advertising Network
Your Advertising
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Display Advertising Options• Millions of sites• Targeted content• Pay for clicks• Track your results• Re-targeting options
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Access to Display Networks• Google
– google.com/ads/displaynetwork• Bing
– advertising.microsoft.com• Yahoo!
– advertisingcentral.yahoo.com• Customized advertising tools
– AdReady.com
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Finding local prospectsthrough mobile devices
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GPSCamera
Accelerometer Gyroscope
RF SIMNFC
USSDRFID
Communication
SMS
MMS
Mobile Email
Voice
Content
Mobile Internet
Mobile Apps
Proximity
CommerceMobile Payment Mobile Wallet
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SMS (Text Messaging)• Short Messaging Service Basics
– Promote your common short code and keywords at all points-of-interest
– Use opt-in incentives– Deliver location-relevant content
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Mobile Internet• Web sites accessed on a mobile device
– Promote your mobile site URL at all points of interest– Use mobile bar codes that point to your site– Use micro-sites and maps
Scan for more information
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Mobile Applications• Programs designed to work with the native operating system
– Offer downloads through app stores or mobile sites– Push content through the apps– Use apps to reward loyalty, entertain or improve productivity
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Mobile Content• Text, images, videos, and sound enabled on a mobile device.
– Promote downloadable content at all points-of-interest– Offer streaming content such as videos– Provide location-relevant content
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Capabilities and Enablers• Ask for mobile interactions!
– Camera– Social Sharing – Ratings & Reviews– WiFi
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ConclusionJohn ArnoldO: +1.303.532.1062 M: +1.303.669.0958E: [email protected]: @ArnoldMarketingW: JohnArnold.com