Download - Marketing for literacy
Marketing of Literacy
• Members
• Puneet Singh
• Saurabh Bhandari
• Karan Naik
• Raj Kamble
• Prashant padghan
Latest statistics
Some statistics
• Target : Rural People
• Sources of Income : Government subsidy, Corporate Sponsorships, Donations etc.
• Drop out Rate : Almost 40 % in rural areas
• Teacher per student ratio : 1 : 60
• Literacy at 74% but dropout rate a worry : report
•
About Accura educare
• Education advertising firm & also provide funds.
• Motive : help government to develop awareness regarding
literacy plan.
• Area targeting: Rural India.
• Capital investment : acquire 3/4th of stake from government
& remaining through charity.
Literacy Training for Rural Women
!
!!!!!!
ooooooo
Targeting festive season
Road shows , skits, Role plays in festivals
Activities
• Playing songs promoting Literacy at places such as Weekly Bazaar , huts,etc.
• Showing benefits of literacy by role plays at villages, towns, also at festivals , etc.
The gift of dreams
• Meetings with Gram panchayat, MLA and MP
• Interactions with Successful personalities such as doctors , engineers, IAS officers
Sample Bags
Paintings
• Painting on wall, Buses, local vehicles
Primary education(Ist to IVth)
Secondary higher education (Vth to Xth)
Higher education(Xith to Xiith)
Graduation
Gives extra allowances
Holiday package with family
if student winner from
their school than appreciate by giving prizes