Download - Marketing Code Disconnect July, 2013

The Marketing Code DisconnectSummer, 2013

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By 2017 CMOs Spend More on IT than CIOs

Source: Gartner


Marketers Are Not Prepared


Digitization Creates Media Convergence


Big Data Forces Relevancy


Multiple Devices Force Experience Based Design


Facing Tech & Convergence Challenges Marketing Organizations


Change and Evolution


Marketers Must Embrace Tech, and Automation Software Must Evolve


Understand & Work w/ All Disciplines


Example: Starbucks


Example: Tough Mudder


Additional Issues: Content Overload


The Ever Continuing ROI Question


Still Lagging with Social Integration


How People Are Using Devices


The Contextual Rudder Remains…


Customers


The Customer Experience as Marketing

What’s Coming Next


Completely Wireless Untethered Customers

@geoffliving - geofflivingston.com 22Digital Ubiquity Creates Anytime Anywhere Expectations


The New Role of Location


Voice Input Will Replace Typing on Mobile Devices


Google Glass Project Leading Augmented Reality


The Public Nature of Information Will Be Even Faster


On Demand Customer Service?


How Algorithms and Big Data Apply


Response Based on Popularity


Scenario Building

• Big Data and automation can allow custom content and messaging can be delivered.

• Custom and live interaction with attendees, customers (think # economy)

• Unprecedented level of detail can be presented


How Tools HelpEducationSoftwre


Questions?

Download - Marketing Code Disconnect July, 2013

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