Download - Marketing at Your Library!
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Marketing at Your Library!
Presented by:Jaime Stoops
Pamunkey Regional LibraryTuesday, May 22, 10:30-11:45am
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Overview
• Importance of marketing in your library
• Marketing Ideas and Techniques– Physical (i.e. shelving, displays)– Staff Initiated (i.e. interaction with your
customers)– New Mechanicsville Library
• Share ideas from your library!
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Why is marketing important?
“’But, we’re free!’, we cry. Sure, that’s an attraction, but it’s not enough. Free or not, people won’t spend time in a library unless the experience contributes something to
their day.”
Source: Woodward, Jeannette. Creating the Customer-Driven Library: Building on the Bookstore Model. Chicago: American Library Association, 2005.
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What does ‘marketing’ mean in your library?
• Displays
• Flyers
• Posters
• Bulletin Boards
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Marketing is also…
Customer Service
Visibility
Promotion
Presentation
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Successful marketing strategies are
• Customer driven• Staff Initiated• Visually interesting• Ever changing
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
~ Leo Burnett Pioneer American advertising Executive, 1891-1971
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Promoting Programs
Draw more attention with big posters!
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Utilize foyer space!
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Creative Shelving
Before After
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TIP: Facing out books provides more visual interest and draws the patrons to them!
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Dynamic Shelving
• More space to highlight popular titles and newer books
• Offers budget friendly display space
• Alerts browsing patrons to their favorite authors
• Ever changing book display
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Use every opportunity!
• Use shelf space to highlight additional resources• Reminds staff to mention resources in the stacks• Introduces new resources to the self sufficient
patrons
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Sort by Genre
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Focus patron’s attention on creative, themed displays!
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Display Tips
• Use color and props
• Get creative!• Promote new
materials• Use available
space but resist clutter!
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Signage Tips
• Stick with up-to-date posters
• Resist the urge to display a lot of posters
• Accuracy/Good Direction
• Periodicals vs. Magazines, and other library lingo
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Get staff involved!
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Engage the patrons!
• Pass out the flyers• Talk about programs
with patrons• Ask for suggestions• Mail out flyers with
welcome letters• Email
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ADULT PROGRAMS
SCORE – How to Start Your Own BusinessJuly 18th, 2006, 7 p.m.
Gardening – Composting & soil preparation and amendmentJuly 27th, 2006, 7 p.m.
Gardening – Landscaping and lawn care, America’s Anniversary GardenAugust 3rd, 2006, 7 p.m.
Elderhostel – Travling CheapAugust 3rd, 2006, 7 p.m.
Digital Point & Shoot Hints and PhotoshopAugust 5th, 2005 10a.m.
Antiques Appraisal BonanzaSeptember 23rd, 10a.m.
Wild Birds Unlimited – Backyard Habitat Do’s and Don’tsOctober 26,2006, 7 p.m.
Hanover Commonwealth Attorney Kirby Porter – Identity Theft AwarenessNovember 14th, 2006, 7 p.m.
Please check those you are interested in or make your own suggestions and leave them at the circulation desk!Thanks for your help!
Name ______________________Phone _____________________
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Promote outside of the library
• Advertise in local papers
• Contact local news stations
• Post in local stores, churches, apartment complexes, etc.
Get the word out!
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Customer Centric Concepts
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Quiet Reading Room
Group Study Rooms
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Few things to remember…
• Get staff involved!
• Promote outside of the library
• Get creative, use what you have!
• Make marketing a priority!
This presentation can be found at
www.pamunkeylibrary.org/marketing.htm