The typical business invests between 2% and 20% of revenue on marketing and sales to attract and retain customers.

Sales typically disqualifies 70% of leads – and 80% of those leads go on to buy within 24 months. (Sirius Decisions)

Marketing and Sales Evaluation

A simple process that identifies practical ways to immediately improve customer acquisition and retention performance

Lead GenerationConversionNurturingRetentionReferrals

Step 1: The Audit

Target Market Validation1Messaging and Offers2

Communication Strategy3

Campaign Performance5Retention and Referrals6

Lead Generation and Conversion

4

Gather input from prospective customers, current customers and former customers to identify opportunities to improve

Analyze the competition to identify opportunities and threats

Step 2: Analysis & Evaluation

Step 3: Recommendations

Results

Please share this document with anyone you feel might benefit from its contents.

If you have any questions or comments, please contact Pat McGraw at 410-977-7355 orpat@mcgrawmarketing.com.

For new white papers, presentations and special offers, visit www.mcgrawmarketing.com