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Marketing/Business Development in start-ups
Anurag Jagia
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Agenda
• Startups – A different Animal
• How to market / develop the business you are building
• Examples from the real world
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Start-ups – A Different Animal
Start-upStart-up
Start-up
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Caution!
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Branding – Let the brand do the talking
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Chumbakiya ;)
meansMagnetic
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Not Startups but Impressive… Eh!
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Growth Hacks
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Triggers
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DropBox
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Groupon
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Pinterest – Infinite Scroll
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Hotmail
P.S. I Love You. Get Your Free email at Hotmail.
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AirBnB – 2011 Democratic National Convention
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AirBnB – what they did for next year?
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Just Inviting Vs Think ‘Hat-Ke’
• Just inviting new users to your business
• Moving customers from free to paying in a freemium model
• Trigger that got new users to checking 10+ times a day
• What’s gonna have more impact to business?
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CandyCrushSaga
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TicketMaster
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Getting Press
•Storify•Be prepared for all Questions• e.g. tell me the story behind having name “InkFruit”?
•Choose wisely – TG Match?
•Think ‘Hat-ke’
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Press Stories
• We have launched• Funding• Trends• We have hit X # of users• New Features• New Recruits• Future Plans• Achievements – even small ones
• Hiring PR Agency – Yes, No, May Be
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Social Media channels
To Be or Not to Be!
FOCUS!!!
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Blog, Blog, Blog….
team.wingify.com
blog.webengage.com
Engage with the audience, at all levels…
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FreeCharge Story
• “Too good to be true” concept
• Fraandship Profile – Neha Singh
• IITs, IIMs, NITs, Colleges – WoM Marketing
•Daily FC Cartoon on FB & cricket Contests
• Emotional – AtyaCharge video with “The Viral Fever”
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David Vs Goliath
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ZOHO
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Thank You!
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About the Author
About Me
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