Mark TannerFounder of China Skinny

The Rise of eCommerce & mCommerce in China; and the Opportunities

for Marketers

There are few places where China’s

differences are more obvious than eCommerce & mCommerce…

1. Scale & Growth

2. Third Party Sales Platforms2013 Q2 China B2C Online Shopping Revenue Share

3. Purchase Motivations

China was the source of 67% of counterfeit goods seized globally between 2008 and 2010

3. Purchase Motivations

have more

110cities inChinapeople than

Sydney

4. Integration with Websites & Social Media

brand38%awareness

purchase49%intent

on company websites

85% regularly share

experiencesonline shoppingonsocialmedia

5. Mobiles

18%of onlineshoppers in

China

shop via mobile

sales grew 181% in the Q1 2013

6. More Chinese Try before they Buy … Online

45%of Chinese

shoppers

visitastore

before buyingonline

So what does this mean for Marketers?

1. Increasingly Confident Chinese Consumers are Going Online for Info and Purchasing

62% of Chinesetravellers

want to travel independently

2. Chinese Consumers Aren’t Just Looking for Information on Search Engines

Advertising Revenue Q2 2013

3. Online Allows You to Reach the Masses

will live in‘smaller’cities by202075%of China’s 280 million affluent consumers

4. And Have The Masses Reach You

61%

SearchesforAustralian

property

of2013inChina

increased

in the first5 months

5. Your Money Goes Further Online

Plaza 66, Shanghai:

200m² shop

AU$1.08 million/year

+ fitout

+ 10-15% turnover rental

++

6. Authentic Brands are Thriving Online

47%of winedrinkers in

China

will buy wine

online by 2020

7. Online Allows you to be Nimble

Sales of facemasks

grew

in Jan 2013130%