1"The views expressed in this presentation are those of the author and do not necessarily reflect the views of the European Commission"
ServiceWave Conference Ghent (Belgium), 14 December, 2010
"The views expressed in this presentation are those of the author and do not necessarily reflect the views of the European Commission"
Services and clouds as cornerstones of the
Digital Agenda
Mário CampolargoEuropean Commission - DG INFSO
Director, Emerging Technologies and Infrastructures
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“Fibre”Europe
Research &
Innovation
DigitalSkills
Sustainable Lifestyle
Borderless Services & Content Market
European Digital Agenda
”…an ambitious European Digital Agenda that takes concrete steps towards the completion of an Online
Single Market will be a key element in Europe’s
sustainable recovery and social development.”
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an Internet enabled service economy
Reducing costs,
carbon, energy
footprint
Europe to lead the future service
economy
Delivering tailored services
to citizens
More flexibility, trust, self-
*Clouds
becoming reality
Wealth of real world
data
All-connected intelligent objects
Service-based
businessmodels
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“Europe should develop an EU-wide strategy on "cloud computing" notably for government and
science.
The strategy should consider economic, legal and institutional aspects.”
… but clouds have the potential to underpin several other pillars and actions of the Digital Agenda, such
as: promoting innovation, interoperability, open standards and low-energy computing
Digital Agenda for Europe (DAE)
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clouds
elasticityvirtualisation
reliability
SOA
XssA
Grids
Internet of Services
Cost cutting
End users
Ease of use
ProvidersBusiness management
Local
Remote
PrivatePublic
features
typesmodes
locality
actorscompares to
benefits
cloud computing: shifting paradigm
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cloud computing: opportunity
Need to seize the opportunity of the cloud: Worldwide cloud services revenue to reach EUR
51.6 billion in 2010 (+ 16.6 % annual increase) Explosion of cloud services and of supply-side
activity Europe has strengths in various adjacent areas
(grids, soa, mobile platforms, content,…)
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Build competence and industrial strengths to let Europe staying in the game
Make cloud computing as a mechanism for innovation
Ensure compliance with EU values an rules Use clouds as an engine for the Single Market Seize the opportunity of the Future Internet (FI PPP,
local innovation-orientation, experimentation, …)
cloud computing: EU approach
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Management and control Performance Transparency Reliability, privacy & legal issues
– Where is my data?
– Who can access it?
– Whose law applies?
– What rights do I have?
– How can I preserve my data in a long term?
…
cloud computing: technological gaps
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Vendor strategy Multiple declinations of the term (“re-branding
as cloud”) Control of technology stack, biz model,
standards, … Concentration/centralisation Differentiation of offer/user choices
Vendor lock-in & open standards Cloud interoperability & portability …
cloud computing: some market issues
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Data protection, governance, privacy & security, consumers New governance models and processes New legislative models Rules for jurisdiction
Member states and coordination issues Energy efficiency (green IT) Communication infrastructure and data roaming Digital Divide International trade policy
cloud computing: policy issues at stake
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Reduce fragmentation and focus R&D&I investments
Build on EU technological strengths (SOA, Grids, FI, mobile…)
Capitalise on broadband and smart infrastructures deployment
Exploit untapped opportunity of pre-commercial procurement
Foster open standards and involve governments at all levels
Reassure users about the protection of their data Let IT, telecom and content industries working on a
win-win basis
cloud computing: EU challenges
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1. Leverage e-Science and e-Government as lead markets
2. Use clouds for supporting businesses in Europe leverage applications for mobile clouds clouds as content servers (e.g. Europeana) develop software for smart devices
3. Accelerate research in cloud development, targeting future computing systems
3-fold approach: R&D&I and Policy
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Services and clouds are at the heart of the Future Internet and the DAE
Cloud game is not over. Europe can and should take the lead in its developments
Policy and regulatory actions needed to remove barriers for the full take-up of services and clouds
Strategy for coordination of R&D&I and Policy activities becomes urgent
conclusions
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build a trusted basis for SMEs and citizens achieve coherence between EU and national
actions reap the benefits of Cloud Computing in the wider
policy contexts of innovation, and economic growth ensure a concrete positive outcome of various
DAE actions
A strategy is needed to shape the future world-wide cloud economy, and the actions needed to build a cloud-ready and cloud-active Europe
conclusions
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Thank you