Download - MAR Presentation 10.2010: Social Media for Realtors

SOCIAL MEDIA FOR REALTORSActionable, Results Oriented, Time Saving Techniques

Presented by: David Friedman

President, Founder

Boston Logic Technology Partners

T: 617.266.9166www.bostonlogic.co

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T: 617.266.9166www.bostonlogic.com

READY SET GO

1. Where are we?2. New Paradigms3. Strategies4. Social Media Tips5. Automation6. Q & A


94% use the internet in the home buying process

2/3 of home buyers used the internet to search homes first

90% of sellers listed their homes on the internet

STATS FOR THE REAL ESTATE MARKET

Profile of Home Buyers and Sellers 2009

THE OUTBOUND MESSAGE HAS BEEN REPLACED BY A CONVERSATION

Sociology and technology

Fosters Dialogue Fosters relationships Internal Syndication User generated content Cheap


“Social Media is Like a Cocktail Party: Listen Then Respond”

Photo Credit: The Dana Files

http://www.flickr.com/photos/thedanafiles/2695315252/sizes/l/


CONTENT IS KING!

Technology is highly accessible

Strategy is extremely important but a small piece of the effort.

Repurposing and Syndication

Rich content

RENTING VS OWNING

Traditional Media Spot TV Radio Pay Per Click Web banners Outdoor Print

Search Engine Optimization Social Media

Renting Owning

MANY MEDIA

Website eNewsletters Blogs RSS Facebook Twitter Linked-In Digg Reddit

Your audience can consume your message through many sources

Repurposing and syndication of content

RSSReally Simple Syndication


DON’T PROMOTE, EDUCATE!

Balance Self-Promotion + Value Contribution


ACTIONABLE STEPS YOU CAN TAKE


BLOGS ARE THE HEART OF SOCIAL MEDIA

BLOGGING AND B2C AND B2B LEADS


BUT I DON’T HAVE THE TIME!


SECRET: YOU ALREADY DO THIS

Every time You update a listing in MLS, update your social media profiles automatically via RSS.

Questions answered for clients Market Reports Newsletter content Information about listings Market Information


BostonLogic.com Facebook.com/BostonLogic LinkedIn.com/in/DavidGFriedman Twitter.com/BostonLogic Google.com/profiles/YourName

Protect Your Online Brand


FACEBOOK

1. Control your page

2. Pictures3. Status4. Feed content5. Attract followers6. Join groups7. Post Events

500 Million Users


SEARCH FORMS ON FACEBOOK

http://www.facebook.com/pages/Boston-MA/Warren-Residential-Group/11503299833?v=app_4949752878


LIKE BUTTON

http://www.bostonlogic.com/


SEND TO FACEBOOK

http://www.jackconway.com/properties/show/785937


TWITTER


SEND TO TWITTER

http://www.jackconway.com/properties/Boston/West-Roxbury/Westgate-Rd/714281


SOCIAL NETWORK SHARING-DO’S & DON'TS


CAREFUL WHAT YOU SAY:


LINKED IN

1. Custom URL

2. Avatar

3. Profile

4. Recommendations

5. LinkedIn answers

6. Groups

7. Networking

8. Promotion80,000,00

0 Users


SYNDICATION

QUESTIONS???

Need Help? And/or to download this presentation: Visit our blogs: www.RealEstateSEO1.com &

www.BostonLogic.com/blog

Upcoming LogicClassroom Session: Tuesday, November 9th • Twitter

David [email protected] 617.266.9166

http://www.RealEstateSEO1.com/



http://www.BostonLogic.com/blog



mailto:[email protected]

http://www.bostonlogic.com/

Download - MAR Presentation 10.2010: Social Media for Realtors

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