Download - Many happy returns5
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MANY HAPPY RETURNS: THE SEQUEL
Prepared for
University of Massachusetts Amherst November 4, 2011
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I. MANY HAPPY RETURNS:Advocacy and the Development of Archives2
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MANY HAPPY RETURNS: ADVOCACY AND THE DEVELOPMENT OF ARCHIVES
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Advocacy Principles to consider:• The Goal should be a strong overall institutional
infrastructure for archives: financial leadership, financial resources, staff, facilities
• Creating a strong archival infrastructure is not a one-time task, and neither is advocacy
• Most decisions are made on their merits by well-intentioned decision makers.
• The very best tool for effective advocacy is an effective archives
• Acquiring influence is required to build a strong archival infrastructure
• Influence is capital: it needs to be invested wisely• Effective communication is the heart and soul of effective advocacy
• Effective advocacy is a team sport
• Opportunities for advocacy always exist for every archives• Love is not the (whole) answer. Work on respect.
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MANY HAPPY RETURNS: ADVOCACY AND THE DEVELOPMENT OF ARCHIVES
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Advocacy is part of the core work of an archives; it is not an add-on, or in reality, an option.
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I: THE CENTER FOR THE HISTORY OF MEDICINEIn Context5
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HARVARD UNIVERSITY
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HARVARD MEDICAL SCHOOL
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COUNTWAY LIBRARY
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CENTER FOR THE HISTORY OF MEDICINE
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I: THE ARCHIVES FOR WOMEN IN MEDICINEHistory of the project10
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ARCHIVES FOR WOMEN IN MEDICINE–
HISTORY OF THE PROJECT
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Birthday CardFrom the Myrtelle M. Canavan papers
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American Medical Women’s Association pamphlet, 1960s.
ARCHIVES FOR WOMEN IN MEDICINE– HISTORY OF THE PROJECT
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I: THE ARCHIVES FOR WOMEN IN MEDICINEBuilding a community13
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First class of women at Harvard, 1949.
ARCHIVES FOR WOMEN IN MEDICINE– HISTORY OF THE PROJECT
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First class of women at Harvard, 1949.
ARCHIVES FOR WOMEN IN MEDICINE– HISTORY OF THE PROJECT
“Those who hold the evidence make the history”
--Jill Lepore
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ARCHIVES FOR WOMEN IN MEDICINE: OUTREACH
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ARCHIVES FOR WOMEN IN MEDICINE–
BUILDING A COMMUNITY
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ARCHIVES FOR WOMEN IN MEDICINE COMMITTEE: FUNDRAISING
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ARCHIVES FOR WOMEN IN MEDICINE:RAISING ARCHIVAL AWARENESS
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ARCHIVES FOR WOMEN IN MEDICINE:EVENTS
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CENTER FOR THE HISTORY OF MEDICINEAdvocacy21
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CENTER FOR THE HISTORY OF MEDICINE:SCALING AND SCOPING
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CENTER FOR THE HISTORY OF MEDICINE:COMMUNICATIONS PLAN
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Messages include:•History is relevant to current concerns;•There is no history without evidence (records), the product of recordkeeping (information management);•This evidence forms legacy and memory, the fuel for identity and decision-making;•We acquire, describe, preserve, and, most of all, enable access to evidence;•Maintaining access to authentic evidence requires specific knowledge, skills and methods;•Your interest, interaction, and support ensures that the benefits of evidence are realized.
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CENTER FOR THE HISTORY OF MEDICINE:SCALING AND SCOPING
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CENTER FOR THE HISTORY OF MEDICINEWeb Infrastructure 25
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CENTER FOR THE HISTORY OF MEDICINE:OUTREACH INFRASTRUCTURE
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CENTER FOR THE HISTORY OF MEDICINE:OUTREACH INFRASTRUCTURE
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CENTER FOR THE HISTORY OF MEDICINE:CONTENT MANAGEMENT
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CENTER FOR THE HISTORY OF MEDICINECommunication Infrastructure29
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CENTER FOR THE HISTORY OF MEDICINE:OUTREACH INFRASTRUCTURE
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CENTER FOR THE HISTORY OF MEDICINE:CONTENT MANAGEMENT
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CENTER FOR THE HISTORY OF MEDICINE:CONTENT MANAGEMENT
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Countway LibraryCenter for the History of MedicineAnnual Report2010
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CENTER FOR THE HISTORY OF MEDICINE:EVALUATION
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CENTER FOR THE HISTORY OF MEDICINE:EVALUATION
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CENTER FOR THE HISTORY OF MEDICINEFundraising36
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CENTER FOR THE HISTORY OF MEDICINE:FUNDRAISING
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CENTER FOR THE HISTORY OF MEDICINE:FUNDRAISING
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CENTER FOR THE HISTORY OF MEDICINELessons Learned39
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MANY HAPPY RETURNS: ADVOCACY AND THE DEVELOPMENT OF ARCHIVES
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MANY HAPPY RETURNS: ADVOCACY AND THE DEVELOPMENT OF ARCHIVES
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Advocacy Principles to consider:• The Goal should be a strong overall institutional
infrastructure for archives: financial leadership, financial resources, staff, facilities
• Creating a strong archival infrastructure is not a one-time task, and neither is advocacy
• Most decisions are made on their merits by well-intentioned decision makers.
• The very best tool for effective advocacy is an effective archives
• Acquiring influence is required to build a strong archival infrastructure
• Influence is capital: it needs to be invested wisely• Effective communication is the heart and soul of effective advocacy
• Effective advocacy is a team sport
• Opportunities for advocacy always exist for every archives• Love is not the (whole) answer. Work on respect.
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MANY HAPPY RETURNS: ADVOCACY AND THE DEVELOPMENT OF ARCHIVES
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Advocacy is part of the core work of an archives; it is not an add-on, or in reality, an option.
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MANY HAPPY RETURNS: ADVOCACY AND THE DEVELOPMENT OF ARCHIVES
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Applying Advocacy :
• Create an opportunity agenda as a framework and prompt for advocacy on high priorities
• Build a case for the archives. • Identify the prime subjects of internal advocacy
and best to influence them
• Organize a campaign, but only infrequently
• Find external advocates, especially to influence internal decisions
• Build support networks
• Treat the decision maker above the archives as a prime subject of advocacy and as an important advocate for the archives
• Bring influence to bear on the case: obtain endorsements• Direct advocacy toward external parties; grants, obtaining important
collections, etc.
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MANY HAPPY RETURNS: THE SEQUEL