Your Dreamforce 2017 experienceManufacturing Overview and hand-picked session recommendations
Welcome to dreamforce!Dear guest,
Customers’ expectations in the manufacturing industry are changing like never before. The possibilities from digital transformation are enormousbut at the same time, the process is not easy. At Salesforce, we are honored to have many of the world’s leading Manufacturing companies working with our
“Customer Success Platform” and during Dreamforce we want you to have a place to come together and discuss the latest trends, learn from each other and share your experiences.
This is why we organized a dedicated manufacturing track at Dreamforce to give you access to the best insights whether it is through customer presentations, speeches or opportunities to network and share ideas.
At Dreamforce Manufacturing sessions you can expect:
• Manufacturing Keynote and Outbreaks: KONE, Michelin, EMERSON, Schneider Electric, Aggreko, Wabco and many more life on stage• Networking events: Welcome Reception for Manufacturers, Manufacturing Partner Parties, Manufacturing Advisory Board• Learning: Tips from experts and best practices from customers covering sales, service, partner, marketing, IoT, AI, mobile and analytics solutions• Innovation: Industry demos and KONE manufacturing customer showcase
I truly believe that this event is the best place to learn about constant innovation – expedited by new waves of mobile apps, cloud software, IoT-enableddevices, and AI which will help you create your own successful digital transformation path. The “Age of the Customer” is here, and Dreamforce is a great place to find
out more.
We at Salesforce are pleased to offer you an outstanding agenda with 2,700+ sessions, including keynotes by Michelle Obama, Marc Benioff, and Ashton Kutcher. Sometimes it is hard to decide what sessions to go to. That is why in this booklet, you will find an overview of sessions that have been hand-picked for our industry, helping you to get the most out of your visit. Please visit our website, dreamforce.com, to get full details on the sessions and prepare your personal agenda.
We hope you will enjoy your days at Dreamforce.
Kind regards,
Julia Wiencirz Jürgen BrixelEMEA Manufacturing Business Development Leader Senior Director EMEA Manufacturing Industry
Digital Innovations in the Manufacturing Industry (incl. Automotive)Key Dreamforce ’17 sessions & suggested agenda for our EMEA guests
Where can you find Manufacturing and Automotive at Dreamforce?
In Sessions & Round Tables
Featuring:
Hear from Thought LeadersIn The Campground
with Kone
Join your Peers at Great Receptions
Manufacturing Keynote
Thursday, November 9Wednesday, November 8Tuesday, November 7Monday, November 6
3:00 pm - 5:00 pmKeynote with Marc Benioff& Special Guests
EveningAppBash & Partner Parties
CEO Series & Executive Summit
EveningDreamfestAT&T Park
Campground 11:00 am - 8:00 pm Campground 9:00 am - 5:00 pm Campground 10:00 am - 5:00 pm Campground 10:00 am - 2:00 pm
5:00 pm - 8:00 pm Automotive Reception – Ask your AE
6:00 am - 9:00 pm Manufacturing, Auto, Energy
Customer Appreciation Party –Ask your AE
Manufacturing Keynote Session | 10:00 am - 11:00 am
Manufacturing Breakout Session 11:00 am - 11:40 am
Manufacturing Breakout Session 3:30 pm – 4:10 pm1a
Manufacturing Breakout Session 12:00 pm - 12:40 pm
Manufacturing Breakout Session 12:30 pm - 1:10 pm
Manufacturing Breakout Session 1:30 pm - 2:10 pm
Manufacturing Theater Session 1:00 pm – 1:20 pm
Manufacturing Theater Session 1:30 pm – 1:50 pm
7:45 am - 10:00 am Automotive Breakfast – Ask your AE
Manufacturing Breakout Session 8:30 am - 9:10 am
Manufacturing Breakout Session 12:30 pm - 1:40 pm
KONE Customer Showcase in the Campground
KONE Customer Showcase in the Campground
Automotive Breakout Session 9:30 am – 10:10 am
Manufacturing Theater Session 6:30 pm – 6:50 pm
Community Cloud Keynote13:00 pm - 14:00 pm
Manufacturing KeynoteDisrupting Your Way to a Connected Customer Experience - Mon, November 6, 2017
GUEST SPEAKERS
The Gateway to a Connected Customer Experience
Manufacturing Keynote: Disrupting Your Way to a Connected Customer Experience - Monday, November 6, 10:00 AM - 11:00 AM, Marriott Marquis Hotel, Yerba Buena Salon 9
Manufacturers today must invest in building ongoing relationships with their end customers - where the product is just one component of a larger connected customer experience.
In this keynote, hear global manufacturers like KONE, Michelin, and Emerson share how they develop 1-to-1 relationships with customers that extend beyond the product sale. You will leave this session knowing how to expand the value of Salesforce to move towards proactive service, empower your sales organization to configure and sell complex products, and make your partner, dealer, and distributor networks more effective than ever before. You'll also see how artificial intelligence (AI) can be seamlessly be embedded in a CRM platform to intelligently score leads and enable automated proactive service. As we enter the era of relationship-centric manufacturing, customer insights can be put to work to better understand how your product is used, empower field productivity, and delight customers with world-class service. (link)
Manufacturing Reception & Campground ShowcaseJoin your peers at manufacturing reception and sharp your vision at our Dreamforce Campground
DESCRIPTION
Join our Manufacturing, Automotive & Energy Reception and meet your peers. Exchange your visions and ideas around how to build a customer centric ecosystem and learn from the best in a nice and relaxing atmosphere.
Manufacturing Reception - 11/8, 6pm-9pm, Cars Dawydiak, 1540 Pine St
LIVE DEMO MANUFACTURING CAMPGROUND
IMPORTANT DETAILS
PLEASE TALK TO YOUR RESPECTIVE AE OR SUCCESS RESOURCE
Automotive RECEPTION Join your peers at the auto reception - Mon, November 6, 2017
DESCRIPTION
Nominate your director + customers and prospects to join us for our Automotive Reception. Check out our event chatter site with nomination instructions:
Automotive Reception - 11/6, 5.00pm-8pm, Venue: Pacific Cocktail Haven
IMPORTANT DETAILS
PLEASE TALK TO YOUR RESPECTIVE AE OR SUCCESS RESOURCE
Ø Target 60 Global Automotive Customers Director and above
SessionTitle ConfirmedCustomer Solution/Theme Date/Time
Manufacturing:TransformCustomerExperiencethroughIntelligentService
ConnectedService11/6,12:00-12:40pm,InterContinentaIHotel,
InterContinentalBallroomA-B
Manufacturing:SmarterCustomerEngagementwithConnectedProducts
ConnectedProducts11/7,12:30-1:10pm,InterContinentaIHotel,
InterContinentalBallroomA-B
Manufacturing:SimplifyingtheComplexSaletoMassProduceCustomerSuccess
ConnectedSales
11/7,1:30-2:10pm,InterContinentaI Hotel,
InterContinentalBallroomA-B
Manufacturing:UnleashInnovationwithIntegratedFront&BackOfficeSolutions
ConnectedOperations11/8,11:00-11:40am,
InterContinentaIHotel,GrandBallroomA-B
Manufacturing:EmpoweringPartnersacrossComplexDistributionNetworks
ConnectedChannels
11/8,3:30-4:10pm,InterContinentaI Hotel,
InterContinentalBallroomA-B
Manufacturing Breakout Sessions | InterContinental HotelM
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SessionTitle ConfirmedCustomer Solution/Theme Date/Time
FiresideChat: TransformingAircraftMaintenance Connected Service
11/7,6:30pm– 6:50pmMoscone South,Campground:
MainTheater
ManufacturingCloudTransformationwithFontanaGruppo DigitalTransformation11/8,1:00pm- 1:20pm,
Moscone South,Campground:MainTheater
TransformManufacturingwithServicePlatform Salesforce,LanceFettig ConnectedService
11/8,1:30pm- 1:50pm,SanFranciscoMarriottMarquisHotel,GoldenGate- Pinnacle
Theater
Manufacturing Campground Theater Sessions
MA
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Manufacturing AppExchange Breakout Sessions
SessionTitle ConfirmedCustomer Solution/Theme Date/Time
Manufacturing:JohnsonControlsSwitches toNativeSalesforce CloudERP
LearnhowthecompanyjettisoneditsoutdatedERPsysteminfavorofacloudERPontheSalesforcePlatform.
11/7,8:30am– 9:10am,InterContinentaIHotel,InterContinentalBallroomA-B
Manufacturing:RunYour BackOfficeonSalesforce CloudERPandBeyond
LearnhowSalesforce customersareleveraginganewbreedofenterpriseCloudERPsoftware,builtnativelyontheSalesforce Platform,tomanagemissioncriticalback-officeprocesses
11/8,12:30pm– 1:10pm,InterContinentaIHotel,InterContinentalBallroomA-B
MA
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Sess
ions
SessionTitle ConfirmedCustomer Theme DRAFTDate/Time
Automotive’sDigitalFuture:DrivingTransformationwithAI-DrivenCRM AutomotiveKick-off- SalesforceAutomotivePOV
11/7,9:30am- 10:10am
InterContinentalBallroomAB
Automotive Breakout Session | Bookmark NowA
UTO
SessionTitle ConfirmedCustomer Theme Date/Time
Salesforce Community Cloud Keynote: Put Your Customer in the Driver's
SeatAnd more
The world's leading companies empower customers and partners to get answers,
explore data, and take action on their own terms. Join us to hear how executive
Trailblazers from Ducati, Farmers Insurance, and the Bill & Melinda Gates Foundation build
smart, beautiful, and connected digital experiences with world's #1 CRM. Learn how
to innovate the customer experience with Lightning + built in processes and deploy
faster with Lightning Bolt Solutions for Industries. Get an inside look at the latest features, and see why the world's leading
brands connect with over 200 million customers, partners and employees with
Community Cloud.
Monday, November 6,
1:00 PM -2:00 PM
MosconeWest,
Keynote Room - West
Level 3
Product Keynotes - Community CloudWith Automotive related exposure
Your Trail for ManufacturingHand-picked selection of top sessions
Your trail for ManufacturingOur hand-picked selection of top sessions
Connected SalesCRM – back to basic
CPQ – Supercharge Sales
Connected ServiceTransform Customer Service
Empower Field Service
Connected PartnerPartner Relationship Excellence
B2B Commerce
Connected OperationEnhance Operational Agility
Connected ProductsContextualize Action
Drive Business Value from IoT
SAMPLE SESSIONSDESCRIPTION
Create an exhaustive 360-degree customer view and actively use it to
• Move from transactions to relations in B2B sales
• Create intelligent CPQintegrated in your CRM
• Bring transparency into your complex sales environment
Manufacturing: Simplifying the Complex Sale to Mass Produce Customer Success (link)
3 Steps to Sales Forecast Accuracy for Manufacturers (link)
Automotive’s Digital Future: Driving Transformation with AI-Driven CRM(link)
Ask an Expert: Accelerating Sales through Pipeline Management (link)
3 Tips for Manufacturers to Supercharge Sales (link)
Create Complex Manufacturing Product Configurations With CPQ (link)
Accelerate Your Deal Cycles with Salesforce CPQ (link)
Sell Complex Manufacturing Products with Intelligent CPQ & Visualization (link)
5 Steps for a Successful CPQ Go-Live (link)
Closing the Customer Experience Gap: A Harvard Business Review Study (link)
Personalize B2B Commerce Sales Using Salesforce CPQ and CloudCraze(link)
Highly recommended
Your trail for Manufacturing Our hand-picked selection of top sessions
SAMPLE SESSIONSDESCRIPTION
• Provide a fast and transparent service experience to your customers
• Provide mobile-first, modern filed service solution and collaborate on complex settings
Service Innovators Networking Session for Manufacturing: Aggreko (link)
Transform Manufacturing with the Service Platform (link)
Manufacturing: Transform Customer Experience through Intelligent Service (link)
Aggreko Delights Customers for Less with Field Service Lightning (link)
Transforming Service Beyond the Call Center with Field Service Lightning (link)
Zayo Transforms Service Experience with Field Service (link)
Service Cloud Keynote: Deliver Customer Success with the #1 Service Platform (link)
Service Cloud Einstein: AI to Help Shape the Future of Customer Service (link)
Gartner: The Future of Field Service Management (link)
Fireside Chat: Transforming Aircaft Maintenance (link)
Highly recommended
Connected SalesCRM – back to basic
CPQ – Supercharge Sales
Connected ServiceTransform Customer Service
Empower Field Service
Connected PartnerPartner Relationship Excellence
B2B Commerce
Connected OperationEnhance Operational Agility
Connected ProductsContextualize Action
Drive Business Value from IoT
Your trail for ManufacturingOur hand-picked selection of top sessions
SAMPLE SESSIONSDESCRIPTION
• Bring transparency into your complex sales partner relationships
• Increase partner alignment and engagement through your sales and service processes
• Empower your marketing to deliver highly valuable B2B campaigns
• align marketing and sales to become more effective
3 Effective Ways to Supercharge Your B2B Social Marketing (link)
3 Strategies for Increasing Partner Adoption and Engagement (link)
Driving Online Engagement at Johnson Controls, Inc. (link)
Accelerate Channel Sales with Sales Cloud PRM (link)
Become a Manufacturing Trailblazer with Samsung (link)
B2B Commerce Is Transforming Channel Sales (link)
Best Practices to Setup and Deploy Sales Cloud PRM (1&2) (link)
Blaze New Trails with B2B Commerce on Salesforce (link)
Manufacturing: Empowering Partners across Complex Distribution Networks(link)
The Future of Manufacturing: Powering Your Partner Management (link)
Prospecting with Pardot: Tips for Developing a Powerful Lead Gen Strategy (link)
A Sneak Peak Into the Future of Channel Sales (1&2) (link)
Highly recommended
Connected SalesCRM – back to basic
CPQ – Supercharge Sales
Connected ServiceTransform Customer Service
Empower Field Service
Connected PartnerPartner Relationship Excellence
B2B Commerce
Connected OperationEnhance Operational Agility
Connected ProductsContextualize Action
Drive Business Value from IoT
SAMPLE SESSIONSDESCRIPTION
• Drive business value from connected products
• Bring transparency into customers, service and product usages to find up-sell and cross-sell opportunities
• Enable predictive maintenance to reduce downtime and create great customer experience
Salesforce IoT Keynote: Bring The Power of CRM to Any Connected Device (link)
Service Cloud Einstein: AI to Help Shape the Future of Customer Service (link)
Manufacturing: Smarter Customer Engagement withConnected Products(link)
Go for Reactive to Proactive Services using Salesforce IoT (link)
Salesforce Analytics: Empower Teams with CompleteAnalytics Powered by Einstein (link)
Simplify and Monetize Your IoT Investment with Salesforce and AWS (link)
Redefining the Customer Connection in the Age of the IoT (link)
Service Leaders: How Your Peers are Monetizing Services with IoT (link)
How Manufacturers are Using IoT to Increase Sales and ProvideProactive Service (link)
Highly recommended
Connected SalesCRM – back to basic
CPQ – Supercharge Sales
Connected ServiceTransform Customer Service
Empower Field Service
Connected PartnerPartner Relationship Excellence
B2B Commerce
Connected OperationEnhance Operational Agility
Connected ProductsContextualize Action
Drive Business Value from IoT
Your trail for ManufacturingOur hand-picked selection of top sessions
SAMPLE SESSIONSDESCRIPTION
• Bring transparency into your whole organisation and collaborate cross business units to be more effective
• Explore how Artificial Intelligence can facilitate all aspects of work and further improve connectivity with the customers
AI & Machine Learning for Demand & Supply Cloud (link)
Powering the future: Executing #Digital Transformation at EnerSys (link)
How to Run Supplier Relationship Management the Salesforce Way (link)
Manufacturing Cloud Transformation with Fontana Gruppo (link)
Manufacturing: Unleash Innovation with Integrated Front & Back Office Solutions (link)
Lightning Sparks Schneider Electric's Global Transformation (link)
Zayo's Transition to Lightning (link)
Creating Value from Chaos - Unlocking the power of Data (link)
Digital Transformation: 3 Stories of Success FromAcross The Atlantic (link)
BMC's Approach to Lightning Success for the Large Enterprise (link)
Highly recommended
Connected SalesCRM – back to basic
CPQ – Supercharge Sales
Connected ServiceTransform Customer Service
Empower Field Service
Connected PartnerPartner Relationship Excellence
B2B Commerce
Connected OperationEnhance Operational Agility
Connected ProductsContextualize Action
Drive Business Value from IoT
Your trail for ManufacturingOur hand-picked selection of top sessions