Download - Managing Your Online Identity
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MANAGING YOUR ONLINE IDENTITYPatrick Fulton & Sara Nodine
Warren D. Allen Music Library
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GENERAL ONLINE ETIQUETTE
• Permanence of online actions
• Judged by the company you keep
• Treat others as you wish to be treated
• Grammar and spelling count here too!
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STANDARDS FOR PROFESSIONAL PRACTICE
• High standard of conduct
• “Google is not a search engine. It’s a reputation management system.”
(http://michelemartin.typepad.com/thebambooprojectblog/2007/10/lets-get-naked.html)
• By not engaging you do not opt out!
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WHAT DOES GOOGLE SAY?
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DEFINING YOUR ONLINE WORLD
Personal vs. Professional
• Contact information• Audience/Network• Content• Unique posts• Shares• Applications
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NETWORKING SITES
• Facebook• Twitter• LinkedIn• Slideshare•Google+
•Google Scholar•Orchid• Academia.edu• Figshare• Speakerdeck
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CRAFTING YOUR PERSONA
• Consistency across sites• Profile photo• Bio statement• Contact information• Title/Job Description• Handles or Screen Names
• Creating new content frequently
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SLIDESHARE
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LINKING YOUR NETWORKS
Slideshare on Google+
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LINKING YOUR NETWORKS
Twitter on Facebook
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CRAFTING YOUR PERSONA
Remember…
If you don’t create it, it will be created for you.
Living online is all about managing what information is associated with your name and using that information to brand yourself to the world.
Social media outlets are not just for fun, they are important marketing/networking tools.
What does Google say about you?
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QUESTIONS??
Licensed by: Creative CommonsAttribution-NonCommercial-ShareAlike 4.0 International
Created by:Patrick Fulton & Sara NodineWarren D. Allen Music Library