Download - Malaysia Seasonal Promotion Planning
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Malaysia SeasonPromotion Planning
2014 / 2015
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Malaysia Season CalendarMalaysia has one of the highest
numbers of days off in the world,
ranking number seven in the top ten
countries after Thailand, Indonesia,
India and Hong Kong.
14 of our holidays are national
and celebrated across the nation,
while some are also celebrated only in
a few states or even in one state.
*Is not a public holiday
Jan New Year
Feb ThaipusamChinese New Year*Valentine
Apr Easter – Good Friday
May Labour DayWesak Day*Great Summer Sale
July Hari Raya Aidilfitri
Aug Nati0nal / Merdeka Day
Sept Malaysia DayHari Raya Haji*MYCyberSale
Oct / Nov Deepavali*Breast Cancer Awareness
Dev Christmas
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januaryfebruary
New year
Chinese new year
*Valentine
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janCNY offer
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febvalentine offer
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aprileaster – goog friday
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maylabour day
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maymothes’s day
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maysummerfeature on sun protection
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julyHari Raya Sales
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augustMerdaka sales
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septemberMalaysia day
#MYCyberSales: 29/9 – 1/10 (3 days)
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octoberdeepavali / diwali
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novemberdecemberchristmas
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decemberchristmas
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flash salesDuring working hours
Weekend sales
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member’s offerMember special
Points redemption
Birthday special
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surveyfree coupon
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surveyfree coupon
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thursday offeradditional discount for mastercard user
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mondayfridayofferadditional discountfor mastercard user
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anniversarycelebration
for member: win a lucky code
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then
i WON15% off storewide
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curious…
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emailmarketingtargeted marketing
highly personal
measurable results
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Industry Open Click (CTR) Soft Bounce
Beauty and personal care 20.72% 2.82% 0.82%
eCommerce 17.35% 3.0% 0.48%
Analytics• A/B Testing• Track campaign performance• Monitor trends• Subscriber activity reports• Opens by location• Bounced• Industry comparison
Refer to: MailChimp.com
bench mark: email marketing
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case study: thebodyshop (MY) - email frequency
4 emails / month | email once / week
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thanksfor more email campaign ideas, you can refer to: pinterest/email