Download - Making Beer Money from your Travel Blog
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Making Beer MoneyFrom Your Travel Blog
Presented by Iain Harper
Horizons Unlimited UK 2011
View again at heartwooddigital.com/hu
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Who This Presentation Will Help
• Stick around if you…– already have your own adventure travel blog
• not counting HU Blogs and Wordpress.com
– or are planning to have one for your next trip– and want to supplement your travel budget
• If that’s not you, feel free to escape now
• Please save questions until the end
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Making Beer Money From Your Travel Blog
• Basic principles and terminology
• Quantifying the opportunity
• Google AdSense
• Amazon Associates
• Other affiliate examples
• Maximising the opportunity
• Resources
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Basic Principles and Terminology
• Revenue per Click or Impression– Google AdSense– Place Google Ads on your blog– Earn when they are viewed or clicked
• Affiliate Publishing– Place specially tracked links, images and
banners on your blog– Earn when someone buys the product/service
as a result of clicking-through from your site
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Quantifying the Opportunity
• “Beer money” – a modest on-going supplement to your travel budget – paid direct into your account
• How much you earn depends on how much effort you put in and how many people you can get to regularly visit your website/blog
• Google AdSense generates a few pence per click• Affiliate commissions average around 5%• Earnings vary enormously but could be tens or
hundreds of pounds per month
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Google AdSense(Revenue per Click or Impression)
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Amazon Associates(Commission per Referred Sale)
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Other Affiliate Examples(Commission per Referred Sale)
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Maximising the Opportunity
• More Visitors = More Money Earned
• Imagine every visitor is worth say 10 pence
• Make the most of links from other sites…– Forums– Comments on blogs– Facebook– Twitter– YouTube
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Resources
• adsense.google.com
• associates.amazon.co.uk
• affili.net
• affiliatewindow.com
• buy.at
• cj.com
• tradedoubler.com
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Making Beer MoneyFrom Your Travel Blog
View this presentation again at heartwooddigital.com/huincluding both the 2010 presentations about creating blogs