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COMO POTENCIAR NEGÓCIOS COM O GOOGLE?
Marco Gouveia, 09 de Maio 2013
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+351 965 027 506
Case Study
GoogleSEO(60%)
AdWords(40%)
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Definição de SEO
“O SEO é a arte de alcançar tráfego gratuito e qualificado que gere conversões.”
(Marco Gouveia, eShow Lisboa, 2012)
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Keyword Research Efectivo
Pesquisa e Selecção de Keywords para
Meta Tags e Landing Pages;
Long Tail Keywords;
Imunidade Algorítmica;
Presença Efectiva nas Redes Socias;
Análisar Concorrência e Potencial Eficácia;
Estratégias Avançadas de Link Building.
Case Study | Google Organic
ROI
Exemplo Real:
Cada visita proveniente do Orgânico
valeu mais 6€;
Nota: Valores, aproximados, de 01 Janeiro a 31 Dezembro 2012
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Foco na Performance
Definir Objectivos;
Analise do Tráfego Potencial;
Aposta em Brand Keywords;
Anúncios Agressivos Comercialmente;
Sitelinks;
Landing Pages Optimizadas;
Quality Score;
Remarketing;
Testar, Medir, Testar.
Case Study | Google AdWords
ROI
Exemplo Real:
3% Custo/ConversãoInvestimento: 200.000€
Revenue: 6.000.000€
Nota: Valores, aproximados, de 01 Janeiro a 31 Dezembro 2012
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Contactos
+351 965 027 506
Sitehttp://www.whie.pt
Facebookhttp://facebook.com/marcogouveia
Twitterhttp://twitter.com/marcogouveia
LinkedInhttp://pt.linkedin.com/in/marcogouveia
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Obrigado!Marco Gouveia, 09 de Maio 2013