Download - Magic 1920
Ten tips for a great
presentation
Episode IThe Preparation
Creating a great presentation consists of
three processes
Storyboards, ideas and flow
Design
Rehearse
Spend equal amounts of time on each process to achieve the best results
Episode IIDesign
Use colours that complement each other
Choose easy-to-read font faces
Keep within a family of fonts
Episode IIIContent and flow
Think of your content as a story with a beginning, middle
and end
Keep this logical approach in your presentation and
build momentum throughout, accelerating
to the finale
Episode IVThe Villain
In every classic story, there is a villain who the
hero fights
So, don’t be afraid to mention a competitor,
especially when making a good point about your
product
Introducing the antagonistic (the problem)
makes the audience rally around the hero
(you)
Episode VManaging Text
According to Dr John Medina, your brain interoperates every
letter of text as a picture
So, it takes longer to respond to text than imagery. Keep
text to a minimum.
Episode VIUse Imagery
Picture Superiority Effect (PSE)
After 72 hours of a presentation,
only 10% of the content will be
remembered
This increases by up to 65% if you use powerful, relevant
imagery
Episode VIINumbers that count
If you include numbers for key figures, make them relevant so your audience can relate
Rather than
saying this car
travelled at
20 mph, you could
say,
It travelled at the speed of a galloping horse
Episode VIIISpeaking
Acknowledge your audience and open your presentation by
being punchy
and don’t talk about the agenda
When speaking, keep your remarks grounded by
avoiding buzz words and abbreviations
Use positive layman’s terms like “cool”, “wonderful” and
“exciting”
Episode IXRehearse
Rehearse your
presentation so
you know it word for
word
This enables you to engage and make constant eye
contact with your audience
Avoid watching
your slides in order to remember
what to say next or when to
click
Well rehearsed presentations create immense confidence that shines through to your
audience
Episode XGive yourself time, enjoy it
These points can
only be achieved by giving yourself time to prepare
When presenting,
keep relaxed with a light-
hearted approachand . . .
if you have a block, deliver a humorous distraction while
you compose yourself
Speak with passion and love for your product or pitch, let
that emotion show
Showing emotions releases
dopamine, which will
attract and motivate
your audience