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How Firmware Over-the-Air (FOTA) Can Increase M2M Adoption
Yoram Berholtz, Director of Market AdoptionNovember 2013
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Red Bend Software,Leader in Mobile Software Management
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1.75 billion devices 1,300+ models
© 2013 Red Bend Software - Confidential
OTA Delivery
What is FOTA – Firmware Update Solution
Update PackageSource
Image
Target Image
vRapid Mobile Update Generator extracts only the essential differences between versions
vRapid Mobile Update Installer applies the new file to the existing software image on the device to create an updated version
Performs Device UpdateGenerates Firmware Update Package
Generated Target Image
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Software Management Center is used to plan, run, optimize and monitor the update campaign
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Manufacturer Trends and Challenges
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Decoupled software from hardware
Entrance of Android in M2M
Device life cycle
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Operator Trends and Challenges
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Device and OS fragmentation
Complex M2M value chain
Cooperation and alliances
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FOTA helps Operators and OEMs to :▪ Avoid software recalls▪ Decrease the software
fragmentation▪ Improve customer experience▪ Decouple the software cycle from
the hardware cycle▪ Reduce time-to-market▪ Overcome value-chain
complexities
Lessons from the Mobile Industry
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Why it is Successful?▪ Mobile value-chain is committed
to FOTA▫ FOTA exists in almost
every type of device▫ Consumers demand it▫ Operators and OEMs
perform updates▫ OS vendors release
frequent updates▪ An excellent track record▪ Proven ROI
Lessons from the Mobile Industry
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Big Brands Provide OTA Updating
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Over-the-air update is the best approach to get the highest adoption
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FOTA
Find the right use-cases Start with segments with less
complex value-chain Identify customer requirements
for FOTA Technical challenges can be
overcome with innovative solutions
FOTA Proliferation in M2M
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The Solution: vRapid Mobile® Fuse™
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13 42
1 23 4
Concentrator
CAN/GPRS..
OTA
ECU/AMR…
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Summary
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The M2M market volume is increasing significantly
M2M Operators and OEMs are experiencing some challenges that can restrain M2M adoption
FOTA can help to increase M2M adoption as it did to the smartphone and tablet market
© 2013 Red Bend Software - Confidential