LEADING EDGE TECHNOLOGY

M. BoiocchiR&D

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AGENDA

CURRENT R&D STRENGHTS

BREAKTHROUGH TO 2015

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THE 5 PILLARS OF OUR R&D EXCELLENCE

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1 research and 8 application centres worldwide (6 Europe, 2 America, 1 Asia)

Cross-fertilization between tyre businesses; leverage on steel cord vertical integration

Open innovation with universities and suppliers

CCM – Continuous Compound Mixing system Innovative continuous mixing for extreme compound quality

MIRS – State of the art robotised processes and techniques

Flexibility, high quality, focus on run-flat

Mathematical modelling for tyre engineering and design: Rapid development times with lower processing costs Design for weight

Cyber tyre first generation

Low rolling resistance compounding development Aromatic oil free technology Biomaterial development

Research centre network

Processes

Engineering

Materials

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2

3

4

5 Electronics

F1: Technology to the extreme Cars & Top Cars: Performance booster

Awarded by F1 organizations a 3-year tyre development & supply contract

Pirelli chosen amongst top industry competitors

Long-term partnership and co-development with Top Car manufacturers

Technological leadership in premium/ specialty segments

CAR LEADING EDGE TECHNOLOGY

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MOTORBIKE: WE RACE WHAT WE SELL

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Technological benchmark for competitors Racing tyres produced with an industrial

process Product versatility (all 7 motorcycle

manufacturers in World Superbike)

Racing technology applied to street tyres Sustained product renewal (3-4 new lines

introduced yearly) Consolidated partnerships with key

premium and prestige OEs

StreetRacing

INDUSTRIAL: PARTNER FOR EVERY GROUND

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Technological leadership in hot countries and for operations in extreme conditions

Aggressively deploying competitive new lines in all market/product applications +70% product lines from 2008

AGENDA

CURRENT R&D STRENGHTS

BREAKTHROUGH TO 2015

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BREAKTHROUGH INNOVATION BY 2015

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Nanotech

Biomaterials

Modified polymers

New ground-breaking modelling for: Lower cost Faster time-to-market Better performance

Design for complexity – product customization vs. containment of factory complexity

Next MIRS (2nd generation): fully robotised manufacturing process:Small lots, flexible, UHP tyre

PTSM: leading edge for quality and performance in compound mixing with large industrial volumes

INNOVATION DRIVERS FOR 2011-15: CAR

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Technology: Moving forward green performance

engineering: Improved trade-off between rolling

resistance & performance Higher biomaterial content

Innovative reinforcing fibers

Full sensorized Cyber Tyre (2nd generation)

Real-time grip monitoring

Product: Pzero line on top of the UHP

market segment

Customized products for different geographical markets

Roll-out of Green Performance in RDE

INNOVATION DRIVERS FOR 2011-15: BIKE

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Further push in exclusive technologies

Fast product renewal to anticipate end users’ needs

~75% of the portfolio renewed over the next 3 years

Strengthening of technological partnership with key OE players

Motorbike racing as an innovation engine for technology

Cyber Tyre for motorcyclists Enabling driving conditions control

(tyre temperature and pressure,...)

The bike of the future will require more performance and more safety

INNOVATION DRIVERS FOR 2011-15: INDUSTRIAL

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Technology: New steel cord zero degree belt material

and structure >30 patents on structure, materials,

compounds and tread pattern Truck “Green Performance” extension Bio materials Innovative reinforcing fibers Cyber Tyre for trucks Design for weight

Product: Lower fuel consumption : 4-5% decrease target over the next 3

years Longer tyre life (target: 1 mln km) Full mix offer for all applications High product renewal speed High-tech product platform for RDE

INNOVATION DRIVERS FOR 2011-15: F1

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Positive outcomePirelli commitment

Single tyre supplier Current FIA rules for 2011-12; new F1

era 2013 Specialized production site: Izmit,

Turkey Top technological know-how recognition

from F1 organizations Supplier to 12 teams for 20 races p.a.

over the next three years

Most advanced simulation models

based on in-house specific

development wealth of constant detailed

multidimensional data Collaboration with some of the best

car engineers in the world Working at the “speed of light”

R&D KNOW-HOW AND OPERATIONS MANAGEMENT EXCELLENCE

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% of Pirelli R&D spending on revenues

Current and future R&D spending, compliant with and higher than top industry players’

Portfolio of more than 4,500 patents

The whole yearly OE homologation portfolio in Premium segment is renewed in less than 4 years

100% High Aromatic Oil free product range by 2013

2010E 2011E 2013E

3.1% 3.1% 3.0%

DISCLAIMER

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This presentation contains statements that constitute forward-looking statements based on Pirelli & C SpA’s current expectations and projections about future events and does not constitute an offer or solicitation for the sale, purchase or acquisition of securities of any of the companies mentioned and is directed to professionals of the financial community. These statements appear in a number of places in this presentation and include statements regarding the intent, belief or current expectations of the customer base, estimates regarding future growth in the different business lines and the global business, market share, financial results and other aspects of the activities and situation relating to the Company. Such forward looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those expressed in or implied by these forward looking statements as a result of various factors, many of which are beyond the ability of Pirelli & C SpA to control or estimate precisely. Consequently it is recommended that they be viewed as indicative only. Analysts are cautioned not to place undue reliance on those forward looking statements, which speak only as of the date of this presentation. Pirelli & C. SpA undertakes no obligation to release publicly the results of any revisions to these forward looking statements which may be made to reflect events and circumstances after the date of this presentation, including, without limitation, changes in Pirelli & C. SpA business or acquisition strategy or to reflect the occurrence of unanticipated events. The Manager mandated to draft corporate accounting documents of Pirelli & C. SpA. Francesco Tanzi, attests – as per art.154-bis. comma 2 of the Testo Unico della Finanza (D.Lgs. 58/1998) – that all the accounting information contained in this presentation correspond to the documented results, books and accounting of the Company.