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I linkbaitTherefore I link
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AttitudeVs
Knowledge Attitude or mindset is difficult to learnKnowledge is easily picked upMost linkbaiters work on instinct, not learned theoryDisciplined practice is the key
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Linkbait sounds weirdHere comes Content Marketing
for the suits
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Publishing Puts me in the frame of mindIt's not about a machine grinding content out for theGooglebotThe mechanics of the delivery system are new, butthe message is ancientPublishing contains marketing Publishing contains the means of productionReal battle occurs within the mindThe correct mindsetHelps us think outside of the box, away from theGooglebot
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Websites do not link to websites
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Websites do not link to websites
PeopleDo the linking
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Give natural linksDefined as
“People see content, people link to content”
People
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P.O.M.P
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P.O.M.PPsychographicOnlineMassPublishing
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Psychographic How the content is viewed in the mind of the viewer
Content should be constructed based on how people willreact
How people think about content, what attracts, engagesand causes reaction
Focused on the mental triggers that will cause a positivereaction
Build a psychographic profile of the linker
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Mass Publishing We want to attract as many people as possible
We want social signals to propel the content in front of as many of the linkerati as possible
We expect a proportion will have linking ability
We expect that some will link
Tabloid mind set
Helps us to scale linkbait
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Tabloid Content There is a war going on right now online forthe attention of people's minds
We are not creating Encyclopedia Britannica
This is publishing
You either get attention or you do not
Twitter complains when people try to getattention
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Human MindIn 3 minutes
Made up of 3 sections
Primal brain
Mid level brain or sub-conscious
High brain or conscious brain
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Primal Brain
Ancient part of the brain
Wired to keeping you alive
Responds to fear, danger, death,Sex, greed...etc.
Controls the adrenal gland and hormones
Loves a cracking headline
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Sub-Conscious
Can perform 11 million process atonce, conscious brain can onlyPerform 40 processes at once
Emotional, attaches memory to outsidestimulas
Irrational
Impluse buying/linking
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Conscious
Conscious brain is what we think is the brain
It deals with the auditory and visual input
It has great intentions that are subverted by thePrimal and the sub-conscious mind.
Most decision making is not conscious
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Linkbait the brain
Primal brain for the headline
Body content for the sub-conscious
Let the conscious brain think it's makingThe decisions
Think like the Economist, create like the SUN
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Linkbaiting Home security
How to stop serial murderers breaking into your house and eating you
10 Locks that keep out uninvited flesh eating zombies
10 Ways to stop cannabalistic serial killers in their tracks
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Linkbait the News
Efficient way to scale linkbait
Taps into the current zeitgeist, talking and thinkingAbout
There is always News
News can fit any niche
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Cost of going to Mars
100 years, 30k people will live on Mars
Any sector can get high powered links
Linkbait can get a link from authority sites to hard to get links to sites
You scale linkbait, simply by having the best content and the best promotion.
It costs time and money to produce the best,But it has the highest ROI