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Luis Garratón, Inc.
Business Profile
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Index Who we are Our Commitment Our Mission Our Vision Values Human Resources Organization
Healthcare Division Consumer Division Logistics Division
Market Scope Leadership Team
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Who we are Luis Garratón, Inc. (LGI) is a privately owned
corporation established in 1948. Today, the Company provides services and sales of ethical and OTC pharmaceutical products and consumer goods such as: dry foods, household goods and health and beauty products.
LGI also provides warehousing and logistics services.
Corporate Headquarters and Warehouse facilities are located in Luchetti Industrial Park, Bayamón , Puerto Rico. Warehouse is 80,000 sq ft., with a controlled temperature area for Rx products.
In addition, LGI has a 60,000 sq ft. warehouse facility located in Carolina.
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Our Commitment
We succeed only when we meet and exceed the expectations of our clients.
We have a passion for excellence and endeavor to set and deliver the highest standards of service, value, integrity and fairness.
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Our Mission
To market and sell quality products and services
through higher standards of performance for the
benefit of the companies that we represent, their
customers, our employees and the community
we serve.
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Our Vision
Establish a solid network with clients and suppliers by providing full market coverage for their consumers.
Excel in the logistics business services providing our clients with a state-of-the-art technology, quality assurance programs and high caliber professionalism.
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Our Values
Our actions are a reflection of our values. For this reason we engage ourselves to the highest levels of ethical behavior. Client Focus
Being committed to our clients, performing whatever it takes to exceed their expectations.
Integrity
To perform our services with absolute rectitude, transparency and honesty.
Team WorkActive participation in collaborative efforts to generate measurable and sustainable results to advance our business partners.
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Our Values
Leadership Alignment with our business partners needs, to achieve extraordinary results and support their business growth.
Innovation
Creative initiatives in our daily performance on behalf of our clients and their customers.
Respect A true commitment to respect our Clients, Suppliers, Colleagues and the communities that we serve.
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Our Values
Accountability To assume total responsibility for the results of our professional performance.
Commitment and Absolute Loyalty
To fulfill our business and Christian roles in the communities we serve.
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Human Resources
Job Evaluation Policy Areas of opportunities Reinforcement of strengths
Reward and Recognition Policy Non-union labor environment Effective communication
Open door policy
Continuous training Personnel Turnover
Minimum
Individual Advancement Quality of Life
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Our Organization
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HealthCare Division
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Healthcare Division
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Our Healthcare Division Services Product and supplier loyalty, focused on our represented products. Sales & marketing strategies, development and executions. In-store and Pharmacy promotions. Daily visits to physicians’ offices and follow up calls. Sales/Inventory report analysis to determine sales performance and
trends. Active participation and support of our partners in trade shows,
conventions and outreach events. Rx and OTC products registration in the Puerto Rico Department of
Health. Coordination of training seminars for Medical and Sales
Representatives. Government Sales:
Bids Contracts
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Our Healthcare Division Services
Marketing efforts targeted to family, gastroenterologists,
hematologists, psychiatrists, neurologists, general and internal medicine
physicians. Regular visits to community hospitals, PHS Hospitals and drug
wholesalers. Direct sales to pharmacies. Key drug wholesalers, top chains and independent stores networking. Medical conferences with health-related professionals to introduce
pharmaceutical products and enhance existing ones. Managed Care Support
Presentation of new products to insurance companies approvals in formularies
(including Health Reform) and proposal negotiations Compliance with Federal and local laws, regulations and rules. Return goods service to customers.
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Health Care Market
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Our Business Associates
Among the current, distinguished companies that our Healthcare Division represent are:
Procter & Gamble Genzyme Laboratories
Glaxo SmithKline
JHP Pharmaceuticals
MEDA Pharmaceuticals
Reckitt Benckiser
Shire U.S.
Abbott Laboratories PR Inc.
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Consumer Division
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Consumer Division
CHAIN INDEPENDENT
VP SALES & MARKETING
Consumer Products
Sales Supervisor
Key Account3
BrandManager
School SupplyTeam
3
SalesSupervisor
At Large1
AssistantBrand Manager
Sales Rep10
Customer Service2
Merchandiser5
US Chain Sales Specialist
4
Customer Service2
Sales Rep.6
Administrative Assistant Sales Analyst
Merchandiser6
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In-store “planograms” to maximize product exposure.
Consistent strategic promotional efforts to support our Brands.
Monitor distribution levels to obtain strong market coverage.
Periodic business reviews with top chains. Merchandising efforts to support the selling cycles. Market Research to determine product positioning. Active participation in trade shows and conventions. Periodic business reviews with our suppliers to
identify opportunities.
Our Consumer Division Services
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Our Business Associates
HBC Boost Humphrey’s Lanman & Kemp Garden House Labs
Ciruelax / Prunelax Konsyl Labs AMO D & G Schering
SCHOOL SUPPLY Crayola Bic Pentel Pilot Fiskars Other
OTHER CONSUMER PRODUCTS Playskool Merisant
Same Westsoy Nissin Soup Pic Corp. Servaas Labs
Bar Keeper Friends King Pine
STRATEGIC ALLIANCES Gerber 3M
Among the current Companies that our Consumer Division distribute are:
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Hospitals
Government Institutions
Community Pharmacies
Drugstore Chains
Cooperative Buying groups
Drug stores
Supermarkets
Food Clubs
Independent Supermarkets
Supermarket Chains
Mass Merchandisers
Department Stores
Drug Wholesalers
Hardware Stores
Doctors
United States Military Bases
Our Market Scope
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Our Market
Ind. Drugstores 321
Drugstores Chains 161
Indep. Drugstores Buying Group 362
Discount Stores 122
Dollar Stores 42
Supermarket Chains 153
Clubs 16
Food Wholesalers 5
Indep. Supermarkets 238
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Discount Stores
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Dollars Stores
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Supermarket Chains
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Membership Clubs
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Food Wholesalers and Cash & Carry
Oscar C&C 1Hatillo C&C 2Perez Hnos. 1Hnos. Santiago 1
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Independent Supermarkets
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Logistics Services
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Logistics DivisionOrganizational Chart
PRESIDENT
LOGISTICS DIRECTOR
MANAGERS SUPERVISORS TEAM LEADERS
OPERATORS
CUSTOMER SERVICE
SUPERVISOR
CUSTOMER SERVICE
REPRESENTATIVE
QUALITY ASSURANCE DIRECTOR
EXECUTIVE DIRECTOR
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Logistics DivisionScope
As a third party logistics provider (3PL), LGI specializes in
integrated warehousing and transportation services that
are scaled and customized to our client’s needs.
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Logistic Services• Receiving & Put away
– The proper storage and tracking of inventory ensures delivery times therefore, asset management costs are reduced.
• Warehousing– LGI has three warehouse facilities in Bayamón, Carolina & Cataño– Security, Temperature control, Cleaning, Pest Control & Employee training are the back bones of the warehouse
operations. • Dispatching
– Pick & pack fulfillment services– Cross docking– Packaging/repackaging
• Delivery– Our capabilities facilitates the efforts to reach new and existing customers inside and outside of Puerto Rico.– Fleet of over 40 trucks between owned and certified DOT independent truckers.– Customized system of freight transportation – Latest in Delivery tracking technology
• Returns– Return merchandise processing– Drug Recalls
• Cycle counts– Customized inventory control management-inventory reporting, cycle counts, physical counts, etc.
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Warehouse Management System Design for Consumer and Pharmaceutical
Distribution. Radio frequency system. Manage product by lot number and expiration date. Location Management. Full integrated platform that can communicate with:
SAP JD Edward Oracle System Cycle Count System. Reserve Inventory of location level. Dangerous Goods Handling. Customer Delivery System.
Alert System – notifies via e-mail or text message to a mobile device that the product has been delivered
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Quality Assurance Program
Management Commitment Training Facilities and Equipment
Cleaning Pest Control & Maintenance
Written Procedures Warehousing and Handling
of Inventory Personnel Management
Safety Security Record keeping Monitoring Validation Performance Indicator
Tracking of Results Responsibilities by third
parties
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Performance Indicators
On-time deliveries Dispatch productivity Dispatch accuracy Shipment accuracy Receiving Inventory accuracy
Cycle Count Inventory variations
Claims Damages
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Logistics Division
• Service Culture– Our primary Organizational principle is its Service Culture. It is a natural
way of thinking for all our employees, constantly seeking to meet and exceed our customers and business partners expectations.
– Our Service Culture is reinforced in all trainings provided to our employees at all levels of our company.
– We also evaluate and reward our employees performance annually.
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Logistics DivisionPartners
Consumer & Over the counter products
• Cooperativa de Farmacias Puertorriqueñas (Coopharma) • Cordialsa Boricua Empaques• Gerber Products• P & G Professional Care (Wella)• Vinos Selección• WG Group• Revlon• Kellogg’s
Rx & Controlled substance products• Efficient Laboratories• Lanza & Sons.• Llorens Pharmaceuticals• Portal Pharmaceuticals• Repor Labs.• Biovail
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Strengths
Management - Logistics Over 20 years of experience in
Logistics Business Quality Control Program Knowledge of Internal Control
Sarbanes Oxley requirements Knowledge of Warehouse organizational
structure Over 20 transitions of companies to third party
logistics
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Raúl Rodríguez, CPAPresident/ CEO
As President / CEO, Raúl brings to LGI Inc. an extensive and profound experience in leading top locally owned companies in Puerto Rico.
He started his career at Deloitte & Touche and later worked as Vice President of Finance and Administration at César Castillo, Inc.
Among the outstanding positions that he has occupied during his career are: Chairman of the CPA Society of Puerto Rico 2001-02; Chairman/ Treasurer of the ICPR Junior College Board 1985-2004 and Chairman of the Inter-American Accountant Associations Quality Commissions from 2002 to present.
Raúl has been the recipient of various professional awards; among them, the Certified Public Accountant of Puerto Rico in 1993. As an active community leader, he has volunteered in major civic and sports associations, among other community initiatives.
A graduate from the University of Puerto Rico, Raúl holds a Business Administration Degree, with a major in Finance and Accounting. He is a Certified Public Accountant.
Raul is also President/ CEO of Droguería Betances.
Executive Team
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Executive TeamRafael RodríguezVice-President
Rafael hold a Business Administration Degree, with a manor in Marketing from the University of Puerto Rico. He started his business career working in a Family Owned business. He was one of the founding members of the Selecto Chains Supermarkets.
In 1981, he moved to the US, worked with town Fortune 500 companies Campbell Soup Company and the Miller Brewing Co., a division of Phillip Morris, working as a Sales Representative, Account Manager, Brand Manager and Sales Supervisor.
With Grupo Modelo, the manufacturer of Corona Extra, he worked in the International Division managing the Caribbean and the Central American Market.
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María Victoria started her career at Ernest & Young. She occupied the
positions of the Finance Director for the Puerto Rico Tourism Company,
Auxiliary Secretary of Administration & Finance for the Secretary of
Transportation & Public Works, President of the Highway Authorities Auctions
Committee, Finance Director for the Municipality of San
Juan.
María Victoria is member of the Finance Analyst Association and CPA Society
of Puerto Rico.
Graduated from University of Puerto Rico, Magna Cum Laude on 1985,
Business Administration Degree with mayor in Accounting. She is certified
Public Accountant.
Executive TeamMaría Victoria León Freire, CPADirectorFinancial Department
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Elizabeth Garratón, R.Ph.Vice-PresidentHealthcare Division
Elizabeth is a Registered Pharmacist, graduated from the University of Puerto Rico Medical Science Campus, 21 years ago. As Vice President of the Healthcare Division of LGI, she leads all the Company’s ethical, OTC products marketing, and sales strategies executions.
Characterized by a dynamic personality, she was responsible for the outstanding launch of Suboxone® and Subutex® products in the local market, being the first time that a medicine serves as a true alternative for opiate addiction in Puerto Rico.
Executive Team
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Carlos holds an MBA in Marketing from the University of New Haven in Connecticut. Later, he lead his own Company dedicated to Product Management for 14 years. Previously, he was Brand Manager for Kellogg's and Marketing Manager for Revlon in Puerto Rico.
As Vice President of LGI Consumer Division, he is responsible for the strategic planning, marketing and sales of LGI consumer goods.
His ability to understand the consumer mindset and uncover the consumer insights has built LGI business to a new level. Therefore, enhancing LGI customers’ relationships.
Carlos Martinez, MBAVice-PresidentConsumer Division
Executive Team
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Marisol González Jiménez,Executive Director
A proactive and forward thinker, Marisol is a Summa Cum Laude Business Administration graduate of the Interamerican University of Puerto Rico, with 15 years of experience and hands-on knowledge in sales, marketing and operations.
An energetic leader, her excellent organizational and motivational skills and business focus earned her the actual role in LGI leadership team.
Executive Team
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Janette PérezBrand Manager
Executive Team
Patience and perseverance are the attributes that mostly characterizes Janette. She has worked her way up at LGI over the past ten years. She started in 1994 as a Medical Representative; by 2002 she became Sales Supervisor, by 2004 Director of our Pharmaceutical Division and by 2005, Brand Manager.
She is responsible, among many other things, for monitoring product sales and marketing in drugstores and for the success of Ciruelax® market leading brand and recipient of LGI Top Company Awards in 2002 and 2004, respectively. She is also in charge of several OTC product lines.
Janette holds a bachelor’s Degree in Science with a major in Medical Representative from the Interamerican University of Puerto Rico.
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Luis Alicea EmmanuelliOperations Director
Luis holds a BBA in Arts with a major in Administration from the Interamerican University. He has been offering Logistics Services for the Pharmaceutical Industry and Consumer for the past 15 years.
Luis has participated in several seminars such as Performance & Measurements in Logistics, Physical Inventories & Cycle Counts, Planning and improving warehouse operations and project managements.
Executive Team
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Enid Blasini RuberoQuality Assurance Director
Enid holds a Bachelor’s Degree in Science in Industrial Engineering from The University of Puerto Rico, Mayagüez Campus. She worked as a Supply Chain Manager for Procter & Gamble for 14 years covering the areas of Purchasing, Inventory Management, Warehouse Management, Inbound/Outbound Transportation, 3PL Management, Quality Assurance and Internal Controls Areas.
With her vast experience in all Supply Chain Logistics areas, she is key to the development and implementation of the highest standards on the operational performance as well as on the Quality Assurance and Internal Controls areas of LGI.
She is also an expert in SAP on the Purchasing, Warehouse Management and Master data Modules. She has been trained as coach on Developing People, Total Quality Management, Persuasive Selling, 5 Sigma, among many other logistics relevant topics.
Executive Team
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A graduate of UPR, Bachelor in Science, Chemistry and Math Majors.
Worked for IBM as a Systems Programmer, Systems Engineer and
Professor in IBM’s Educational Center. Strong background in both
Systems Analysis and Programming. Has held I/T supervisory positions in the private sector an the banking industry.
Joined Luis Garratón, Inc. in 2005 and has played a key role in the
implementation of ASW software for the company.
Executive Team
Magda DelpinIT Manager
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Strengths
Company
60 years of Market Experience Long term relationship with principals Product Management structure Merchandising support Marketing Support Diversified product portfolio Strong sales force structure Service and Quality Culture High level of professionalism and integrity Long term commitment
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With over 60 years of market experience,
LGI has the people, the knowledge and the programs
to successfully achieve your Company business goals
in today’s Caribbean marketplace.
Let’s fuel your growth and success,let’s do it with Luis Garratón, Inc!
Rev. 7/14/09