Download - Lord of Ages
GameGon Technology Holdings, Ltd.
Lord of Ages
Confidential –GameGon Holdings Technology 2010The information contained in this document is solely for the partnership discussion and may be privileged and confidential and protected from disclosure. If the reader of this message is not the intended recipient, or an employee or agent responsible for delivering this message to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited
Lord Of AgesMain Published at:
• www.lordofages.com• http://www.kongregate.com/games/LordOfAges/lord-of-ages• http://apps.facebook.com/lordofages
Lord of Ages: the start of SLG 3.0
- Win for users- Win for
publishers- Win for GameGon
Massively
appealing
More engagin
g
Higher monetiz
ation
Lord of Ages
• Easy to pickup• Fun even with
limited time• Robust quest
system
• Incentives to returning users
• Free-style equipment forging system
• Unique offsetting soldier types
SLG1.0
•Focusing on war strategy •Only appealing to the hard-core gamers •Example: Travian
SLG2.0
•Incorporating RPG elements •Example: Re Xue San Guo (热血三国)
SLG3.0
•More appealing to the mass audience • More personalization and socialization • Higher monetization• Example: Lord of Ages
• ~7x of average social game ARPPU
• Hundreds of items for purchase
• VIP system
Overview: Lord of Ages Developer: GameGon Technology Holdings, Ltd. Genre: Simulation Strategy, Kingdom Management MMO Implementation: Free-to-play, browser based Setting: Middle Ages theme Release Time: August, 2010 Target Audience:
Higher income users with fragmented time : play 10-30 minutes at a time, but able to spend money to quickly level up
New gamers to strategy MMO games: do not want to spend too much time climbing up steep learning curve but enjoy the management and strategy aspects more
For existing gamers of other games: not interested in complicated and time-consuming city building, but more interested in strategic battles
Key Game Elements ▪ City management: construct buildings , farms and other workshops to increase population and
production of food and resources ▪ Technology research and troop training: research into various technologies, train troops▪ War strategy: wage wars against strongholds or cities of other players to gain resources and
Heroes ▪ Rich game play mechanics, including: PvP, PvE and RvR
Gamer Benefits
Rich Game Play Sense of ownership and leadership Excitement from battles: either success or failure Bragging rights Hours of fun even if played alone
Flexible time commitment Schedule game tasks before stepping away and resume
later with projects completed and new resources produced
When time allows: hours of engaging game play and leveling
Partner Benefits
More money: About 7x average social game ARPPU
Never-down game operations Frequent iterating to keep game fresh and
sticky Engaging game play, which increases
visitor loyalty to partner’s site
LOA: Easy To Pick Up Easy to plan building map: removes the
complexity of planning where to place buildings, such as cottage/barracks/sawmill, etc.
No complicated tax rate adjustment, comforting/levy, production rate adjustment, etc.
LOA: view in the town
LOA: Fun even with Limited Time Queue up to 3 building projects at the same time Return to the game with
previously scheduled buildings completed and key resources increased
LOA: view in the town
LOA: Incentives for Returning Players Free daily single entry
to play Fortune Roulette, potential to earn rare and/or important resources
Holiday promotional gift packages to incentivize players
LOA: Simplified Army Building To recruit and train soldiers: recruiting soldiers at the main
UI or recruiting and training in the same building – Barracks To recruit heroes: attacking strongholds or building and
upgrading Inns
LOA: view inside of Barracks
Offsetting soldier types making it important to know opponent’s army composition and more fun to plan the battle strategically
Rich game mechanics PvP PvE RvR Hero PKing
Streaming of new contents Dueling or instance zones SNS elements Weekend and holiday special
quests Updates pushed out biweekly
LOA: More Engaging Battles
LOA: different type of heroes whose forces are offsetting each others’
全能型
LOA: view of the battlefield
Higher ARPU than average Actual implementations show 7x of
average social game ARPPU Various well designed in-game
monetization elements, ranging from resource purchasing to character and hero equipment enhancements
Unique VIP systems for faster leveling, resulting in higher monetization
LOA: Higher Monetization
LOA: Higher Monetization Hundreds of items that’s
closely tied to the game play, and are customizable to cater to user’s personalization needs
Around 100 items that users can buy, and more to come
Customizable Free-Style equipment forging system, the first of its kind in the industry
Well designed and balanced to enrich the fun of the game play, not taking it away
LOA: Business Terms
We are open to different ways to work together.
Some key business and operational factors to consider are: Business model Game operations Global communication/ marketing
committment Revenue share, license fee and/or
revenue guarantee Payment solutions
Global Business Development Contact
Jessica DaiManager-Partnership
Skype: vivi_ej
Thank you
Confidential – GameGon Technology 2010The information contained in this document is solely for the partnership discussion and may be privileged and confidential and protected from disclosure. If the reader of this message is not the intended recipient, or an employee or agent responsible for delivering this message to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited