Download - Looking Good in Print
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Looking Good in PrintLinda Rhodes
Virginia ConferenceDirector of Communications
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Printwhat?
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NewslettersWorship bulletins
BrochuresAdvertisingDirect Mail
Flyers
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Why do it?
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Develop Mission Statement Mission StatementGoals and objectivesTarget audiences
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Key elements:1. Content2. Appearance3. Production4. Distribution
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1. Content:
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1. Content:a. Hard news
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1. Content:a. Hard newsb. Features
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1. Content:a. Hard newsb. Featuresc. Editorial/Opinions
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1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columns
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1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columnse. Events/Calendar
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1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columnse. Events/Calendarf. Fillers
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Writing Style:
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Writing Style:1. Conversational
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Writing Style:1. Conversational2. Simple, direct sentences
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Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H
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Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice
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Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid
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Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style
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Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style7. Define acronyms
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Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style7. Define acronyms8. Inclusive language
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2. Appearance:
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2. Appearance:a. Page size
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2. Appearance:a. Page sizeb. Number of pages
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2. Appearance:a. Page sizeb. Number of pagesc. Paper
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2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flag
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2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular items
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2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Folios
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2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Foliosg. Table of contents
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2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Foliosg. Table of contentsh. Typeface
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Objective is to make iteasy to read.Help directthe reader
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Principles of Layout/Design:
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Principles of Layout/Design:1. Contrast
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Principles of Layout/Design:1. Contrast2. Repetition
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Principles of Layout/Design:1. Contrast2. Repetition3. Alignment
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Principles of Layout/Design:1. Contrast2. Repetition3. Alignment4. Proximity
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Layout:
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Layout:1. Simple, not boring
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Layout:1. Simple, not boring2. Same thing in same place
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Layout:1. Simple, not boring2. Same thing in same place3. Column width
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Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces
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Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art
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Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art6. Contrast
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Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art6. Contrast7. Consistency
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Newsletter No-No’s
1. Never underline typeset text
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Newsletter No-No’s
2. AVOID ALL CAPITAL BODY TEXT. IT IS VERY DIFFICULT TO READ. EVEN ALL CAP HEADLINES ARE TOUGH.
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Newsletter No-No’s
3. Don’t put two spaces after a period.
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Newsletter No-No’s
4. Don’t use so many different type faces in ONE newsletter that it looks like a cut-and-paste ransom note!
Stick to one or two type faces.Get variety with bold, condensed and italic versions of the same type face.
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Newsletter No-No’s
5. NEVER print body copy in color. (Limit printing headlines in color.)
Better use of color is for rules, bullets, line art, masthead, logo, etc.
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Newsletter No-No’s
6. Don’t overuse tints and screens. Make sure copy can be read through any screen.
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Newsletter No-No’s 7. Don’t run text over artwork or graphicsBecause it’s hard to read!!!
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Newsletter No-No’s 8. Avoid naked copy
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Newsletter No-No’s 9. Don’t bump boxes …… or multi-column headlines
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Newsletter No-No’s 10. Don’t go gray …
… Break up type with Graphics/photos Subheads Drop caps Bullets Rules Boxes Screens
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Newsletter No-No’s 11. Avoid too small headlines
Should be significantly largerthan body text
Not all same size More important = larger
(top of page)
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Newsletter No-No’s 12. Avoid label headlines
Need subject, action verb
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3. Production:a. Computer softwareb. Reproductionc. Paper
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UMC.org/NewsinPews
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4. Distribution:a. Frequencyb. Timelinessc. Pick up/deliver
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E-NewsletterConstant Contact
www.constantcontact.com(866) 876-8464
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E-NewsletterMail Chimp
www.mailchimp.com
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Other resources: www.UMCom.org/RethinkChurch
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www.UMCom.org/RethinkChurch
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