Download - Logorama: //vimeo.com/7306427
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What is a logo?• a visual icon that provides a unique
identification element to a business
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Where have you seen logos today?
• Breakfast food labels• Clothing• Cars• Advertisements on company cars/trucks• The highway signs• Computers• Basically ANYTHING you use has a logo on it
somewhere!
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Why do companies have logos?
• It is a way to visually communicate.• It is a graphic mark or emblem used to AID
and PROMOTE instant public recognition.• A logo is the most important element of your
marketing tools.• It ATTRACTS prospective clients or customers
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Logos communicate information about a company.
Based solely on the image, what kind of company do you think these logos represent?
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Logos can attract a specific group of people based on their age, gender, race....
Are these logos geared towards women or men?
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There are 2 parts of a logo:
• 1 = the icon [symbol or image]• 2 = the font [company name]
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Which font looks like it’s aimed at a YOUNGER audience?
Restaurant
How important is the font? Play this to find out: http://www.sporcle.com/games/xxDUNE/fabulous_fonts
Restaurant
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Game time!
• How important is an icon? Play this to find out: http://www.logoquiz.net/
• And identify corporate logos at: http://www.sporcle.com/games/corplogos.php
• Guess which is the right version of the logo:http://www.guessthelogo.com/
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logos with hidden meanings*hint – look in the negative space
• Sometimes a company or brand logo is more than it first appears. We take a look at the hidden meanings or messages embedded in popular logos. After this, you won't look at these designs the same way again.
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Logos evolve over time to keep up with current trends
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Recipe for an effective logo:
• Use only 1-2 COLORS. WARM / BRIGHT colors.• Should be SIMPLE with very few lines or curves.• NATURE OF BUSINESS should be conveyed in the logo.• Can be a SMALL AND SIMPLE modification in the
name of the brand name or company name.• CORPORATE COLOR should be a part of the logo.• Could be 3D or 2D.• Make sure your LOGO is not similar to
your competitors.
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It takes a lot of planning to design a logo
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Remember word clouds?
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Start with sketches.Don’t just settle on your first idea,
let it keep evolving
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Let the design evolve:Start with simple shapes,
then add details
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Where to start?
• First, you must choose a company to design a logo for. You can re-design an existing company’s logo OR you can make up a new company that needs a logo.
• Sketch, sketch, sketch… then sketch some more.
• Start using illustrator• see a logo design from start to finish
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Questions to ask yourself:
• What type of people is your company trying to attract? [Kid friendly – corporate – women - elderly]
• What are some symbols that relate to the business? [Banks relate to money, security]
• What 2-3 colors would appeal to your audience and convey your business the best? [red & yellow make people hungry, that’s why you see them on all the highway restaurant signs… BK, Arbys, Taco Bell, Wendys]
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Imagine how your logo will look on a…
• T-shirt• Business card• Letter head• Website• Billboard• Tractor trailer• Product (if there is one you are selling, like a
soda can)
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Helpful links & tutorials:
• http://sixrevisions.com/graphics-design/15-excellent-logo-design-tutorials-using-illustrator/
• http://mashable.com/2010/09/28/web-logo-design-trends/
• http://www.mostinspired.com/blog/2010/05/11/50-conceptual-logos-for-your-inspiration/
• http://www.youtube.com/watch?v=3r2qHTKPBmU