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Logo Design
Why do you need a logo?
• Starting a new business
• Introducing a new product range or service
• Changing the business name
• The nature of your current business has changed
• Updating or rebranding because your current logo is a little outdated or ‘old-fashioned’
• Wanting to make it easier for consumers to identify your product or business
• Needing to differentiate your business or product from similar businesses or products in the marketplace.
Logos help to:
• increase customer trust in the products or services you offer
• make it easier for customers to remember you
• illustrate the products or services that you offer
• retain customer loyalty.
The brand value generated can increase the value of the company should you ever wish to sell it on.
An effective logo is:
Simple
12
Memorable
3
Timeless
4
Versatile
Appropriate
5
The Design Process
BRIEF RESEARCH
SKETCHINGAND
CONCEPTUALISINGREFERENCE REFLECTION REVISION
SDELIVER
YSUPPORT
Brand Guidelines
Logos we’re proud of…
Logos we’re proud of…