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IndustryARC
Location Intelligence and Location Analytics(2014-2020)
By Organization (Small, Medium and Large), By Service (Consulting, System
Integration and Others), By Industry (Consumer, Banking, Travel and Others), By
Application (Workforce Management, Facility Management and Others) and By
Geography
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TABLE OF CONTENTS
1. Global Location intelligence and location analytics Market – Market Overview
2.
Executive Summary
3. Global Location intelligence and location analytics Market – Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2.
End user profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis
4. Global Location intelligence and location analytics Market – Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3.
Market Challenges
4.4. Attractiveness of the Location intelligence and location analytics Industry
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New entrants
4.4.4. Threat of Substitution
4.4.5.
Degree of Competition
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5. Global Location intelligence and location analytics Market – Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors
6.
Global Location intelligence and location analytics Market – By Organization Size
6.1. Small Business
6.2.
Medium Business
6.3. Large Enterprises
7. Global Location intelligence and location analytics Market – By Service
7.1. Consulting Services
7.2. System Integration Services
7.3. Managed Services
7.4. Others
8.
Global Location intelligence and location analytics Market – By Industry
8.1. Consumer
8.2.
Banking, Financial Services, and Insurance
8.3. Travel
8.4.
Real Estate
8.5. Transportation and Logistics
8.6. Manufacturing
8.7. Others
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9. Global Location intelligence and location analytics Market – By Application
9.1. Sales and Operational Profitability Management
9.2. Workforce Management
9.3. Facilities Management
9.4. Tracking and Route Monitoring
9.5. Customer and Marketing Management
9.6.
Risk Assessment/Situational Awareness
9.7. Others
10.
Global Location intelligence and location analytics Market -Geographic Analysis
10.1. Introduction
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Asia-Pacific
10.3.1.
China
10.3.2. Japan
10.3.3.
Singapore
10.3.4. India
10.3.5.
Others
10.4. Europe
10.4.1. Germany
10.4.2. U.K.
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10.4.3. France
10.4.4. Sweden
10.4.5. Belgium
10.4.6. Others
10.5. Row
11. Market Entropy
11.1.
New Product Launches
11.2. M&As, Collaborations, JVs and Partnership
12.
Company Profiles
12.1. Cisco Systems, Inc
12.2. ESRI
12.3. Galigeo
12.4. IBM
12.5. Oracle Corporation
12.6. Pitney Bowes Inc.
12.7.
SAP SE
12.8. SAS Institute Inc.
12.9. Teradata Corporation
12.10. TIBCO Software Inc.
12.11.
Locomizer
12.12. SpaceCurve
12.13. PlaceIQ, INC.
12.14. Caliper Corporation
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12.15. Microsoft Corporation
12.16. 1Spatial Plc
13. Appendix
13.1. Abbreviations
13.2. Sources
13.3. Research Methodology
13.4.
Bibliography
13.5. Compilation of Expert Insights
13.6.
Disclaimer
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Table 19 Global Location intelligence and location analytics Market Revenue in Real Estate
Industry, By Organization Size, 2014 – 2020 ($M)
Table 20 Global Location intelligence and location analytics Market Revenue in Transportation
and Logistics Industry, By Organization Size, 2014 – 2020 ($M)
Table 21 Global Location intelligence and location analytics Market Revenue in Manufacturing
Industry, By Organization Size, 2014 – 2020 ($M)
Table 22 North America Location intelligence and location analytics Market Revenue, By
Country, 2014 – 2020 ($M)
Table 23 Europe Location intelligence and location analytics Market Revenue, By Country, 2014
– 2020 ($M)
Table 24 Asia Pacific Location intelligence and location analytics Market Revenue, By Country,
2014 – 2020 ($M)
Table 25 M&A, JV, Agreements, Location intelligence and location analytics Market Industry
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LIST OF FIGURES
Figure 1 Segmentation of Location Intelligence and Location Analytics Market
Figure 2 Location Intelligence and Location Analytics Market, List of Companies Covered
Figure 3 Global Location Intelligence and Location Analytics Market Competitive Share Analysis, 2014 (%)
Figure 4 Global Location Intelligence and Location Analytics Market Revenue, 2014 - 2020 ($M)
Figure 5 Location Intelligence and Location Analytics Market Share, By Type, 2014 (%)
Figure 6 Global Location Intelligence and Location Analytics Market Revenue, By Type, 2014 –
2020 ($M)
Figure 7 Global Location Intelligence and Location Analytics Market Revenue, By Region, 2014
– 2020 ($M)
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REPORT SCOPE
Location intelligence and location analytics have emerged as a key technology for next generation,
showing rapid progress and inspiring numerous applications. They are used in wide number of
applications like Sales and operational profitability management, workforce management, facilitiesmanagement, tracking and route monitoring, customer and marketing management, risk assessment
and so on. Location intelligence and location analytics market is segmented majorly based on four
parameters in this report. These parameters include:
By organization size: small business, medium business, and large enterprises
By service: consulting services, system integration services, managed services and others
By industry: consumer, banking, financial services, and insurance, travel, real estate,
transportation and logistics, manufacturing and others By application: sales and operational profitability management, workforce management,
facilities management, tracking and route monitoring, customer and marketing
management, risk assessment/situational awareness and others
This report on the Global Location intelligence and location analytics Market identifies many
such insights and M&A opportunities, besides providing a detailed analysis of various sections
like applications, industries and so on in global Location intelligence and location analytics
Industry.
Competitive landscape for each of the product types is highlighted and market players are
profiled with attributes of company overview, financial overview, business strategies, product
portfolio and recent developments. Market shares of the key players for 2014 are provided. The
prominent players profiled in this report are Cisco, ESRI, Galigeo, IBM, Oracle, Pitney Bowes,
SAP, SAS, Teradata and TIBCO.
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EXECUTIVE SUMMARY
Location Intelligence is the capacity to organize and understand complex phenomena through
the use of geographical relationships inherent in all information. The location intelligence and
analytics market is estimated to be $6.5 billion in 2014 and is expected to grow at a CAGR of11.9% till 2020. North America is likely to be the biggest market by revenue, while Middle East
and Africa (MEA), Latin America (LA), and Asia-Pacific (APAC) are emerging and estimated to
experience increased market attraction with high growth rates.
SAMPLE TABLE: GLOBAL LOCATION INTELLIGENCE AND LOCATION
ANALYTICS MARKET REVENUE, BY GEOGRAPHY, 2014 – 2020 ($M)
Region 2014 2015 2016 2017 2018 2019 2020 CAGR %
(2015 -
2020)
North America xx xx xx xx xx xx xx Xx
Europe xx xx xx xx xx xx xx Xx
Asia-Pacific xx xx xx xx xx xx xx Xx
ROW xx xx xx xx xx xx xx Xx
Total xx xx xx xx xx xx xx Xx
Source: IndustryARC Analysis
In the report, the market has been segmented by geography as America, Europe, Asia, and Rest of
the World (RoW). Market size and forecast are provided for each of these regions. A detailed
qualitative analysis of the factors responsible for driving and restraining growth of the global
location intelligence and location analytics market and future opportunities are provided in the
report.
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SAMPLE TABLE: GLOBAL LOCATION INTELLIGENCE AND LOCATION
ANALYTICS MARKET REVENUE, BY INDUSTRY, 2014 – 2020 ($M)
Industry 2014 2015 2016 2017 2018 2019 2020 CAGR
%
(2015 -2020)
Consumer xx xx xx xx xx xx xx Xx
Banking xx xx xx xx xx xx xx Xx
Financial Services,
and Insurance
xx xx xx xx xx xx xx Xx
Travel xx xx xx xx xx xx xx Xx
Real Estate xx xx xx xx xx xx xx Xx
Transportation and
Logistics
xx xx xx xx xx xx xx Xx
Others xx xx xx xx xx xx xx Xx
Total xx xx xx xx xx xx xx Xx
Source: IndustryARC Analysis
The sub-segments include both qualitative as well as quantitative data analysis of global Location
intelligence and location analytics market by industries like consumer, banking, financial services,
and insurance, travel, real estate, transportation and logistics, manufacturing and others.
SAMPLE FIGURE: GLOBAL LOCATION INTELLIGENCE AND LOCATION
ANALYTICS MARKET REVENUE, BY YEAR, 2014 – 2020 ($M)
Source: IndustryARC Analysis
xx
xx
xx
xx
xx
xx
xx
xx
2014 2015 2016 2017 2018 2019 2020
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Location analytics serves enterprise business systems with content, mapping, and geographic
capabilities through non-disruptive technology. The three core capabilities of location analytics
include mapping and visualization, spatial analytics and information/data enrichment. Location
analytics is a complementary technology with non-disruptive workflows and is considered as high value analytics.
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KEY MARKET INSIGHTS
In December, 2014 the PlaceIQ and Starcom MediaVest Group (SMG), announced their
new product SMG MAPS, a location intelligence media tool that leverages consumer
behaviour insights for measurement, media planning and activation
SpaceCurve, a Seattle-based company, recently introduced a location analytics platform to
spatially organize and analyse machine-generated data sources in real time at extreme scale
In January, 2015 Google updated its Hangouts mobile app with location intelligence feature
Locomizer, a location analytics service provider for mobile ads has signed an agreement with
TAPTAP Networks, the largest independent mobile ad network in Spain and Latin America
to provide location analytics services
Cisco, in December 2014 introduced Edge Analytics Software for Routers, where location
analytics play a key role to analyze wireless networks and provide insights about CiscoService Provider Wi-Fi solution customers
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RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the global location intelligence and location
analytics market is from a combination of secondary and primary sources. Research interviews were
conducted with senior executives and/or managers of leading Location intelligence and location
analytics companies, distributors & solution providers. These Key Opinion Leaders (KOLs) were
then provided a questionnaire to gather quantitative and qualitative inputs on their operations,
performance, strategies and views on the overall market, including key developments and technology
trends.
Data from interviews is consolidated, checked for consistency and accuracy, and the final market
numbers are again validated by experts. The global market was split by organization size, industry,
applications and geography based on different factors like primary and secondary sources,
understanding of the number of companies operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect
information for extensive technical and commercial study of the location intelligence and location
analytics market.
The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews with
key opinion leaders such as directors, managers, and marketing personnel were used extensively in
understanding the need and emergence of location intelligence and location analytics market.
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THE ARC ADVANTAGE
An analytical model lies at the core of our process, ensuring logical consistency throughout
our research. We complement the model with secondary data and interviews with industryexperts to reflect the latest trends. With our final expert validation, we provide you withonly the most accurate and actionable intelligence.
THE ARC PROCESS
ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL
AnalyticalMethod
Base Method ConsolidationMethod
Delphi Verification
1. Granularbreakdown ofdrivers intofactors
2. Validate allfactors in termsof their presentimpact on themarket
3. Assign weightsto these factors interms of theirrelevance andimpact on themarket
4. Build the Analytical Model
1. Get a top-down estimate ofthe market
2. Follow it up with a bottom-upestimate of themarket
3. Checkforconsistencyand new growthfactors that arerelevant over thenext 10 Years
4. Build the Basemodel
1. Granularbreakdown ofdrivers intofactors
2. Validate allfactors in termsof their presentimpact on themarket.
3. Assign weightsto these factors interms of theirrelevance andimpact on themarket.
4. Build theConsolidatedModel
1. Verify thefindings of themodel withexperts fromacross the valuechain
2. Verify thefindings withplayers acrosssmall and largeenterprises
3. Tweak themodel and addnew factors
4. Finalize the ARC Model
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