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GEOLOCATION BASED MARKETINGSteps to successful marketing measurement and optimization
presentsSTARMARK
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eTips.Starmark.comWeekly eTip Newsletters
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Now Available!
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Why Geolocation Marketing?
‣ It is where your customers are
‣ It is more relevant for the location
‣ It is more timely and in the moment
‣ It can include additional layers of relevance such as time of day
‣ It has great ability to measure and report
Drive Users To Your Location Encourage Outbound Endorsement
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Geolocation Marketing Technologies
Geofencing Beacons Smart Posters
FanWise Live Video
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Geofencing‣ Apps can become
location aware
‣ Relevant Content
‣ Push Alerts
‣ Message on entrance or on exit
‣ Media Buying
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Beacons“Proximity” based marketing.
‣ Facebook Beacon
‣ Like & Check in
‣ Welcome message
‣ Posts from Facebook page
‣ Friends recommendations
‣ Free from Facebook
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‣ Beacons
‣ Your own app to promote anything you want
‣ Watch a video
‣ Social like or check in
‣ Download content or another app
Beacons
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‣ Ad Beacon
‣ Reporting on ad views (foot traffic)
‣ Include sentiment (happy, neutral)
‣ Car counts (for billboards)
Beacons
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Smart Poster‣ User must initiate the engagement
‣ No app required
‣ Can be used to drive users to anything
‣ Watch video
‣ Link to social
‣ Download content (like an app)
‣ Check status of something
‣ Replaces QR codes
‣ Can be reprogrammed
‣ Metrics & Reporting
‣ Android Only (for now)
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FanWise Social EndorsementsSocial referrals influence decisions more than any other medium, how can geolocation marketing drive more social mentions?
‣ Drive users online
‣ Reward them when they mention you on social
‣ Broadcast their presence at your location
‣ Best social mentions are while users are experiencing your brand
‣ Implied endorsement
‣ Remarketing after they leave
‣ Build volume of voice within a #hashtag
CPM
$5 /1M Social
1 Consumer 532 Friends*
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Live Streaming VideoUse live video to engage remote audiences with Periscope.
‣ Broadcast from your location out to the world
‣ Make them feel part of the action
‣ Closes the gap among multiple locations
‣ Ability to chat (answer questions) in real time
‣ Great for PR
‣ Connects to Twitter for viewing later, social connectivity
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Other Considerations
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Thank You.
Brett Circe Chief Interactive Officer
Follow Me: @bcirce
Diego Naranjo VP Planning & Strategy
Follow Me: @miamiadguy
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BIG IDEAS
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BIG IDEAS
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