Download - Local search
![Page 1: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/1.jpg)
Local Search
How to get found and stay there!
![Page 2: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/2.jpg)
LOCAL SEARCH OPTIMIZATION
![Page 3: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/3.jpg)
©2012 RAM. All rights reserved.
What is Local Search?
Google Place now Google+ Local
![Page 4: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/4.jpg)
©2012 RAM. All rights reserved.
Agenda
• Keyword Research• On-site Optimization• Google + Local Page Optimization• Online Customer Reviews• Obtaining and Retaining Local Citations
(backlinks)
![Page 5: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/5.jpg)
©2012 RAM. All rights reserved.
Agenda
• Participating in Social Media• Mobile and Local Search• Measuring and Adjusting your Strategy• Q & A
![Page 6: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/6.jpg)
©2012 RAM. All rights reserved.
Keyword Research
![Page 7: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/7.jpg)
©2012 RAM. All rights reserved.
Keyword Research
• Primary Keywords– Plumber, plumbers, plumbing contractors
• Local Identifiers– Stratford plumbers, plumbers in Stratford
Analytics = Ongoing Keyword Research
![Page 8: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/8.jpg)
©2012 RAM. All rights reserved.
On-Site Optimization
![Page 9: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/9.jpg)
©2012 RAM. All rights reserved.
Calls to Action
• Appropriate• Prominent• Easily Accessible
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©2012 RAM. All rights reserved.
Meta Descriptions
Sebringville Commmunity Centre Hall Rental - Thesaa.netwww.thesaa.net/hall-rentalSebringville Community Centre Hall Rental available for rent call 519-393-6300. 519-393-6300.
![Page 11: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/11.jpg)
©2012 RAM. All rights reserved.
Optimized Google+ Local Page
http://www.google.com/+/business/
Choose a category
![Page 12: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/12.jpg)
©2012 RAM. All rights reserved.
Optimized Google+ Local Page
Add Info
![Page 13: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/13.jpg)
©2012 RAM. All rights reserved.
Optimized Google+ Local Page
![Page 14: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/14.jpg)
©2012 RAM. All rights reserved.
Optimized Google+ Local Page
![Page 15: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/15.jpg)
©2012 RAM. All rights reserved.
Optimized Google+ Local Page
![Page 16: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/16.jpg)
©2012 RAM. All rights reserved.
Online Customer Reviews
![Page 17: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/17.jpg)
©2012 RAM. All rights reserved.
Online Customer Reviews
![Page 18: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/18.jpg)
©2012 RAM. All rights reserved.
Online Customer Reviews
![Page 19: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/19.jpg)
©2012 RAM. All rights reserved.
Online Customer Reviews
![Page 20: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/20.jpg)
©2012 RAM. All rights reserved.
Online Customer Reviews
![Page 21: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/21.jpg)
©2012 RAM. All rights reserved.
Local Citations (Backlinks)
Local Websites Chambers of Commerce, Event Calendars etc.
Local DirectoriesResearch directories for your keywords Free & Paid
![Page 22: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/22.jpg)
©2012 RAM. All rights reserved.
Participate in Social Media
![Page 23: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/23.jpg)
©2012 RAM. All rights reserved.
Participate in Social Media
![Page 24: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/24.jpg)
©2012 RAM. All rights reserved.
Participate in Social Media
![Page 25: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/25.jpg)
©2012 RAM. All rights reserved.
Participate in Social Media
{Relevant Content} your audience is
willing to read and share is
SEO gold
![Page 26: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/26.jpg)
©2012 RAM. All rights reserved.
Participate in Social Media
• Run contests to build following• Actively solicit feedback• Comment on other relevant blogs• Host live Twitter chats of Google+ Hangouts
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©2012 RAM. All rights reserved.
Be Mindful of Mobile
![Page 28: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/28.jpg)
©2012 RAM. All rights reserved.
Be Mindful of Mobile
![Page 29: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/29.jpg)
©2012 RAM. All rights reserved.
Be Mindful of Mobile
![Page 30: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/30.jpg)
©2012 RAM. All rights reserved.
Measure & Adjust
• Which keywords are most effective• Highest ranking pages• Most effective social media networks• Compare to competitors
![Page 31: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/31.jpg)
©2012 RAM. All rights reserved.
Measure & Adjust
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©2012 RAM. All rights reserved.
Conclusion
1. Identify Keywords2. Optimize Website3. Google+ Local Page4. Use Social Media5. Be Mindful of Mobile6. Measure & Adjust
Get found in Local Search
![Page 33: Local search](https://reader033.vdocuments.mx/reader033/viewer/2022061117/54683ff1af79598c158b4cc6/html5/thumbnails/33.jpg)
©2012 RAM. All rights reserved.
About WSI
• Provide advanced digital marketing solutions• Business of all sizes and industries• Our goal is to help businesses:– Elevate their online brand reputation– Generate more leads through the Internet– Tap into new revenue opportunities– Take their profit potentials to higher levels
• World’s largest network of Internet Consultants • Service more than 80 countries internationally• Corporate head office in Toronto, Canada
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©2012 RAM. All rights reserved.
Recognitions
• Awarded 6 WMA Web Awards for 2012 (Web Marketing Association)
• In the categories of:– Outstanding Website– Non-Profit– Home Building– Sports– Pharmaceuticals– Retail
WSI has captured 35 WMA Awards in total
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©2012 RAM. All rights reserved.
Recognitions
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©2012 RAM. All rights reserved.
Contact Info
Dave Scott519-508-2002