Low-cost and time-efficient online applications for web analytics

October 29, 2013

Legal Marketing Technology Conference - West

2© 2013 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Free or Low-Cost Software Tools

• Visual.ly (Website)

• Google Analytics (Website)

• Topsy (Twitter)

• Buffer (Twitter, Facebook, LinkedIn and Google+)

3© 2013 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Visual.ly

Google Analytics Report

4© 2013 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Google Analytics

- Free and easy- Get code and place on website to enable

tracking- Filter internal traffic- Establish goals- Look at traffic sources

5© 2013 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Topsy.com

- View who is sharing your articles/links on Twitter

- Use information to build a relationship

6© 2013 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Buffer

- Scheduling tweets through Twitter, Facebook, LinkedIn and Google+

- Analytics on posts through Buffer

Sheenika Shah sheenika.shah@knobbe.com949-721-6339