Download - Live Landing Page Reviews
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Live Landing Page Reviews
Frank Coyle President, Point It
Dec 12, 2011
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Presentation Agenda About Point It
• Launched in April 2002
• Seattle’s largest independent search marketing firm
• PPC & SEO
• Conversion Optimization
• 40+ yrs of SEM experience
• Servicing clients across all verticals and revenue models
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Presentation Agenda Landing Pages Agenda
1. Must haves
2. Case Study
3. Landing Page Checklist
4. Landing Page Critiques
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Presentation Agenda LP Gurus
Only Get it Right 67% of Time
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Presentation Agenda You Only Have 7 Seconds
1. They don’t know who you are
2. They don’t know what to expect
3. They have no reason to trust you
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Presentation Agenda 3 Basic Principles
1. Compelling Headline
• Relevant to keyword
2. Give reason to do business with you
• Unique Selling Proposition/Key specifics
3. Clear direct eyepath to offer/call-to-action
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Presentation Agenda Evolution of a Landing Page
1. Your house is overflowing with stuff
2. You want to put your belongings in storage
3. You’re searching on terms like:
• personal storage, storage warehouse, etc.
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Presentation Agenda
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Presentation Agenda Today
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Presentation Agenda Landing Page Checklist
• “Above the fold”
• Eyeflow leads to target
• Eliminate navigation where possible
• Shrink the header graphic
• Buttons, see them from across the room
• Trust symbols, awards
• Conversion tracking
• Google Analytics Goals & Funnel
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Presentation Agenda After
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Landing Page Critiques
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Presentation Agenda A Landing Page is Your Most Expensive Salesperson
• Set it up for success
• Establish benchmarks and quotas
• Monitor results and performance
• Continually train and improve
• “Hire” lots of them!