Pizza! Pizza!A Hot-and-Ready Story

Going Back in Time

May 9, 1959, Mike and Marian Illitch founded Little Caesar’s in Garden City, MI

“Pizza! Pizza!” advertising campaign launches in 1979

Today, the “Hot-and-Ready” pizza is offered for carry out.

Where Are We Now?

Little Caesar’s strives to be the nation’s best take-home pizza chain

GOALS: Move back up to being the No. 2 nationally ranked pizza chain and higher

CHALLENGES: Most LC branches do not deliver, as opposed to the majority of other pizza competitors

So what next?

Where Are We Going?

Little Caesar’s already has a great catchphrase that is making a

comeback!

Why reinvent the wheel?But what happened in the first place?

Online presence is currently not very strong

Social media is about being SOCIAL!

Twitpics: Most

creative way to eat

a pizza

Facebook: “Likes” can

get you and your

friends the free pizza

of the week

Foursquare: Become the Roman Emperor of your local

Little Caesar’s

How Do We Get There?

How Do We Get There?

More reasons to order a pizza for the big game!

Peak advertising for late December

Live coverage of the bowl game

through videos, tweets, blogging,

etc.

But How Much Does it Cost?

The best part about social media?

It’s FREE!Youtube commercials, Twitter, Facebook,

Foursquare

Aside from mailers, only large costs will go toward bowl game promotion and

events

Bridget RenwickNew Media Driver’s License, Spring 2011