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Useful LinkedIn Statistics
• > 259 M users on LinkedIn• > 2.9 M “C” level execs• > 9.9 M business owners• > 5.3 M VP level executives• 27.9% of CEOs are active on LinkedIn
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Useful LinkedIn Statistics*
• 93% of Fortune 100 companies use LinkedIn to hire• > 3.4 M Company Pages• ~ 5.3 B people searches in 2012• ~ 4.2 B people searches in 2011*
*Colleen McKenna intero ADVISORY
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Your LinkedIn Plan – Connect
• Make connections• Ask for introductions• Ask for recommendations• Share meaningful content
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Your LinkedIn Plan – Engage
• Follow up on meetings, mixers, introductions • Don’t use “canned” link request• Nurture connections with periodic emails• Comment & Like• Blog • Self publish through LinkedIn Pulse
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Your LinkedIn Plan – Brand
• Are you “keyword” optimized?• 100% complete?• Add video, publications, slide decks• Nurture connections w/ periodic emails• Don’t be afraid to be You
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Your LinkedIn Plan – Network
• Clients & Prospects• Groups (should you start your own?)• Potential employers• Thought leaders• Competitors• Referral Partners• Others who serve your target client(s)
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LinkedIn Strategies that Work*
• Brand Building• Becoming a Visible Expert• Content Promotion• Lead Generation & Nurturing• Recruiting & Job Search• Partnering Opportunities• Industry Research & Monitoring
*LinkedIn Guide for Professional Services Executive, Hinge Research Institute
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Great LinkedIn Tools You May Not Be Using*
• Your Company Page– Showcase pages, careers page
• Groups• Recommendations• Follower Insights• Mobile• Premium Services
*LinkedIn Guide for Professional Services Executive, Hinge Research Institute
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Company Pages Can Be Great to Promote Your Business
• Showcase your firm’s products & services• Prospects learn what customers say about you• LinkedIn jobs appear in search results & on Twitter• LinkedIn is its own search engine for finding jobs,
people & companies
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Why LinkedIn Can Be Great to Promote Your Business
• Company page updates reach all followers • Updates can involve calls to action• Can include – Video testimonials– Calls-to-action– Links to blog posts
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Why LinkedIn Can Be Great to Promote Your Business – Showcase Pages
• Showcases can include all types of media– Video– Slide decks– Photos– 3rd party links
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Your LinkedIn Company Page – Connect
• Add links (profile, company page) to email signature• Add LinkedIn profile URL to business card• Add social media links to your website• Add social sharing links to your blog posts
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Your LinkedIn Company Page – Engage
• Share useful content regularly• > frequency as you curate more useful content• Develop and post your own content– Blogs– Video– Podcasts– Slide decks
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Your LinkedIn Company Page – Network
• Have employees follow your page• Have staff re-post items posted to your company
page• Make sure staff profiles “link” to company page
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Your LinkedIn Company Page
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Your LinkedIn Company Page – Showcase Page
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Targeting New Business
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Target & Wish List Accounts
• Learn more about them• Follow their company page(s)• Gain insight on firm management• Connect with folks to whom they’re connected
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Use LinkedIn for Research
• Competitors• Prospects• Industry segments, niches• Who your clients are connected to– Referral opportunities– Ask for introductions
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Use LinkedIn for Research
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Searching for Prospects
• “Non profit”• Postal code “20002”• Within “10 miles”• Title: “VP, CXO” • Company Size: “501 – 1000”
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Search for Opportunities
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Analytics
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Analytics 2
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Analytics 3
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• Specific• Measurable• Attainable• Realistic• Time-based
Are Your Goals SMART?
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