Download - LinkedIn Teams (student project)
September 27, 2013L i n k e d i n | p ro j e c t m a n ag e m e n t to o l
J e n n i f e r C o r d o va | k a i n i Z h o u | S y Lv i a L e e
product deScr i p t ion
LinkedIn Teams is a project management tool for business
professionals that allows for more open communication
between all team members. For sole proprietors to solicit
project help from other professionals. For professionals to
get in feedback on projects.
Linkedin Teams
L i n k e d i n | p ro j e c t m a n ag e m e n t to o l
product deScr i p t ion
A major user’s pain point is obtaining feedback from their professional network on active projects.
Another pain point that professionals revealed is the need to find team members to work on projects with, outside the work environment.
LinkedIn wants to monetize and increase engagement by providing more business-as-service opportunities.
The ChaLLenge
L i n k e d i n | p ro j e c t m a n ag e m e n t to o l
product deScr i p t ion
The soLuTion
Our solution is a Project Management Tool, built into LinkedIn, that allows users to reach out to and get feedback from other professionals in their LinkedIn network for project purposes.
Our goal is to encourage users to use LinkedIn services for not only networking, but also for project management purposes.
L i n k e d i n | p ro j e c t m a n ag e m e n t to o l
product deScr i p t ion
Linkedin oPPorTuniTies
L i n k e d i n | p ro j e c t m a n ag e m e n t to o l
business-as-serviceopportunity
utilize linkedIn for dailywork needs
business platform and a social network
L i n k e d i n | p ro j e c t m a n ag e m e n t to o l
ComPeTiTive anaLysis
compet i t ive an alyS iS
compet i t ive an alyS iSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
Basecamp Lighthouse Google Docs Dropbox
task list
collaborative files
sharing files
assigning tasks
deadline/milestone
edition record
search function
chat
discussion/comment
member profile
newfeed
description of terms
ranking tasks/files
upcoming events
meThod
We spoke with 5 people and asked them about how
they share information with teams in the office and
outside of the office.
We asked them to map out their work day and we
looked for moments when they were working with
team members.
uSer reSearc h and F ind in gSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
findingsUse OTher MeAns TO COMMUnICATe
People don’t like to use pmt because they rather send/share files across other channels.
On bOArdIng ChALLenge
A challenge to get all team members on board with using pmt. Once they all start to use it they find it helps with communication.
LeArnIng CUrVe TO TrY neW PrOdUCTs
People show resistance or reluctance to learn pmt because of learning curve and time investment.
LOW engAgeMenT On LInkedIn
Use LinkedIn to check status and who’s looked at their profile. User’s are unengaged with branded content.
uSer reSearc h and F ind in gSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
oPPorTuniTies idenTified
Create an easy way to for LinkedIn professionals to have access to a private project management tool.
uSer reSearc h and F ind in gSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
oPPorTuniTies idenTifiedWe identified three types of potential users for this product:
bloggerssole-ProprietorsFreelancers
uSer reSearc h and F ind in gSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
Office Jobs
Large network
Person 1
Person 2
Person 3
small network
sole-Proprietors
Primary
secondary
perSon aSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
Personas
Ying Ying Lau, 32 Food Blogger, NYsocial, ambitious,tech-savvy
“I carefully establish my LinkedIn profile to show I am a pro food blogger.”
“I need a platform to keep in touch and share files with other types of freelancers.”
drIVers Simple and easy ways to share files and keep everyone on the same page.
COnCerns Is everyone else on the platform?
OnLIne behAVIOr
perSon aSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
“everyone in this studio needs to be on the same page, when we are getting ready for a shoot.”
“Organization and efficiency is key.”
drIVers Extremely efficient project management for me and my team when we are preparing for a shoot.
When I need feedback on my scripts from professional collegues I want a forum I can trust.
COnCerns resistance from team to use the pm tools consistantly.
OnLIne behAVIOr
perSon aSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
Javier Cruz, 35 Director, L.A.CAbusy, on his own schedule, and ambitious
Scen ar ioSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
sCenarios
Scen ar ioSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
food Blog Conference
Ying Ying is organizing a food blogging conference. she wants to get all the other speakers on board with what is going on for the event.
LinkedIn has notified her of the new team feature. She creates a group, invites guest speakers, shares the schedule, the conference theme and uploads a files for the speakers to review.
Core Product experience
starting disucussions
Connecting with people from your professional network
Uploading files and deleting files
uSer F loWL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
user fLoW
uSer F loWL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
Create a Team
i t erat ionS 1 & 2L i n k e d i n | p ro j e c t m a n ag e m e n t to o l
iTeraTions 1 & 2
MethodThe team tested the usability of creating and working with teams.
Findings 4 out of 5 found teams a good place to work and be organized.5 our of 5 found events not useful as it’s own tab.
opportunities identiFiedMove forward with teams next to invitation tab.
i t erat ion 1L i n k e d i n | p ro j e c t m a n ag e m e n t to o l
interat ion 2L i n k e d i n | p ro j e c t m a n ag e m e n t to o l
MethodThe team tested the usability of creating and working with teams with a higher-fidelity prototype.
Findings 4 out of 5 found organizer and icon to be confusing5 our of 5 found secondary panel not useful.
opportunities identiFiedremove organizer language and simplify architecture.
Key ScreenS & FeatureSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
key sCreens & feaTures
Key ScreenS | home pageL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
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New feature notification
new icon
A written description of a new feature in the product. This is one time description that is permanently removed after user clicks the button.
An visual icon to show where the new product is located.
sub-navigation bar
Teams
This bar provides you access to the list of teams you are in, and all files from all teams.
A list of teams you are in, with their names, brief description, and team pictures.
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L i n k e d i n | p ro j e c t m a n ag e m e n t to o l Key ScreenS | team page
L i n k e d i n | p ro j e c t m a n ag e m e n t to o l
Teams
Click Createsends an invite to the people you want to be in your team
Click the button to create a team
A list of teams you are in, with their names, brief description, and team pictures.
Name the team, describe the team
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Key ScreenS | add in g a team member
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functional features
activity Log
sub navigation Bar
Click to view older updates.
provides access to all the members and files immediately without going through the Activity Log.
Post an update, add a document, and add members.
helps you to keep updated about your progress.
Key ScreenS | act iv i t y log
thanK youL i n k e d i n | p ro j e c t m a n ag e m e n t to o l
Thank you
k a i n i Z h o u | S y Lv e e 1 6 @ g m a i L . C o m
J e n n i f e r C o r d o va | J e n n i f e r v C o r d o va @ g m a i L . C o m h t t p : / / S h a r e . a x u r e . C o m / f 7 n 7 h B /
J e n n i f e r C o r d o va | k a i n i Z h o u | S y Lv i a L e e
S y Lv i a L e e | k a i n i Z h o u @ g m a i L . C o m