LinkedIn and Google+ for You and Your Business
Whitehorse Business Group29 April 2015 5:30pm – 7:30pmThe Pavilion Cnr Whitehorse and Middleborough Roads, Box Hill, Victoria, AustraliaSue Ellson BBus AIMM MAHRI http://sueellson.com
Introductions
• Name
• Nature of your business
• What you most want to learn tonight
sueellson @ sueellson.com
sueellson @ sueellson.com
Sue Ellson BBus AIMM MAHRI• 1982 Work• 1985 Training• 1987 Digital• 1994 Started Consulting – Careers, Business, Marketing,
Training• 2001 First website• 2003 LinkedIn• 2010 Independent LinkedIn Specialist • 2012 Started Camberwell Network• 2014 Victorian Councillor Australian Human Resources
Institute• 2014 Mentor for Camberwell Entrepreneurs Network
What is your Purpose?
• Primary Keywords
• Secondary Keywords
sueellson @ sueellson.com
sueellson @ sueellson.com
Who is your Target Audience?
• Be very specific
• Where are they found?
You and Your Business• Your Name – sueellson.com
• Your Business – newcomersnetwork.com
– camberwellnetwork.com
sueellson @ sueellson.com
Google or Search Primer• Location
• Name
• Keywords
• Frequency of Keywords
• Activity Online
• Reach Online
• Premium Services
sueellson @ sueellson.com
All roads need to lead to
YOUR WEBSITE
sueellson @ sueellson.com
LinkedInPerson
LinkedInCompany
Google+Person
Google+ Page
Directory Listings
Other Media
Other Social Media
IndustryListing
Directory Listings• http://www.whitehorsebusinessgroup.com.au/members/members-directory/
• http://www.wbiz.com.au/business-directory
• http://www.abaw.com.au
• http://truelocal.com.au
• http://yellowpages.com.au
• http://hotfrog.com.au
• http://yourindustry.com
• http://yourprofession.com
• http://yoursistersites.com
sueellson @ sueellson.com
Content is King
• Why will you publish?
• Who will publish the content?
• What will you publish?
• Where will you publish?
• When will you publish?
Publish your content and TELL Google where to find it!
sueellson @ sueellson.com
Google+
• Google’s version of Facebook (1.23 billion users, 4 million in Australia)
• 540 million users, 100,000 in Australia
• Profile tells Google where you are
• Page puts you on the Google map
• Reviews are Gold
• Extras are a bonus – Search Results, Google Alerts, Analytics, Webmaster Tools, Hangouts
sueellson @ sueellson.com
Google+ Page
• Storefront, Service Area, Brand
• Must be a real address
• Provide Links and Keywords
• Get Circles Started
• Subscribe to Notifications
• Respond to Reviews
sueellson @ sueellson.com
• 350 Million Users, 7 million in Australia
• Name likely to come up in search results
• International resume on steroids
• Company profile extraordinaire
• Publishing and B2B Platform
• Relationship Sourcing and Maintenance
sueellson @ sueellson.com
LinkedIn – Before you start and every 90 days
• Collect statistics – views last 90 days (100+), connections (60+), Recommendations (6+), Endorsements (20+ per skill)
• Save your profile to PDF - view profile, drop down arrow, date back to front in file name (150429SueEllson.pdf)
• Export Connections - Connections, Cog, Export LinkedIn Connections, Microsoft Outlook CSV (Mac or PC), date in file name
sueellson @ sueellson.com
LinkedIn – Computer Experience
• Keywords
• Frequency of Keywords
• Activity - Like, Comment, Share- Add or Invite Connections- Participate in Groups- Follow Companies- Publish Posts- Endorse and Recommend- Tag and Manage your Connections- Network and Follow Up
sueellson @ sueellson.com
LinkedIn – User Experience• Photo
• Headline
• Summary
• Consistent and easy to read
• Include bling but don’t be a try hard
• Include contact details and calls to action
• Hell yes or hell no
• Past behaviour predicts future behaviour
sueellson @ sueellson.com
Priority Keyword Locations• Headline
• Current Job Title
• Past Job Title
• Education
• Summary
• Experience
sueellson @ sueellson.com
LinkedIn – Premium Options• Inmails – contact people directly
• Search Results – appear higher
• Research – search beyond level 1 and 2 connections
• Analytics – more comprehensive – how you were found
• Preferred Candidate – when applying for jobs
• Prestige – can afford premium
• Remember – Purpose, Computer & User Experience and Activity must be done FIRST BEFORE PAYING FOR PREMIUM
sueellson @ sueellson.com
LinkedIn – Further Resources• http://www.linkedin.com/pulse/how-maximise-your-compan
y-profile-linkedin-sue-ellson
• http://www.linkedin.com/pulse/20141016095333-77832-how-to-showcase-your-professional-membership-on-linkedin
• http://sueellson.com/publications
• http://sueellson.com/presentations
• https://plus.google.com/+Sueellson2/?review=1 (use this formula in your email signature for Google Reviews)
sueellson @ sueellson.com
Business Card in Bowl or SMS text 0402 243 271 or email sueellson @ sueellson.com your
Name, Email Address and WBG (and feedback)
1. Free copy of these slides and link to audio recording
2. Free copy of LinkedIn Profile Guide (value $5.95)
3. Invitation to connect to Sue Ellson on LinkedIn (6,601 Connections)
4. Free notification when 120 Ways to Maximise LinkedIn Book Released
5. Free ticket in draw to win a written LinkedIn Profile review valued at $150
sueellson @ sueellson.com