Lingerie Industry

• India holds immense growth potential for the lingerie industry.

• which is evident from the entry of large international brands in the Indian market in the last few years.

• Indian lingerie market is the increasing size of the organized market and the declining share of the unorganized market resulting in growing independent brands taking charge of the market.

• In addition, growing income levels of Indians and their changing lifestyles has rechristened lingerie from just an undergarment to a fashion clothing item, at least in the urban centres.

Lingerie Market Growth

2012 2011 2010 2009 20080

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TYPES OF BRA

• Full support bras

Shelf bras

Training bras

TYPES OF BRA• Nursing or Maternity bras

Push-up bras

Strapless bras

TYPES OF BRA

T-shirt bras

Convertible bras

Padded bras

PRODUCT LAUNCH

BRAND NAME

Tim Tim

TAGLINE

Feel the feather

LOGO

T

4 P’s

• PRODUCT

• PRICE

• PLACE

• PROMOTION

PACKAGING

STP

• SEGMENTATION

• TARGETING

• POSITIONING