Download - Lilleke mothers club Market analysis Anneli Asser EE Aida Bendziute LT Raivis Vutnans LV Riga 2012
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Lillekemothers club
Market analysis
Anneli Asser EEAida Bendziute LTRaivis Vutnans LV
Riga 2012
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In Lilleke – you are not alone!
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IntroductionTarget groupPrimary
CustomersSecondary
CustomersComparision with
CompetitorsSWOT analysisConclusion
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Target groupCapital of Estonia Tallinn(400k
people)Estonian females age between
16-45 y/oAverage income (300€+ but
exceptions can be made)Social status, religion and
education do not matterEveryone is welcome here, and
when we say everyone then it’s everyone.
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Primary CustomersYoung mothers (teens, young
adult)Adult mothersExperienced mothersA Large family (many kids)Pregnant ladiesLadies who are planning to have
baby
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Secondary CustomersFriendsRelativesHusbands/boyfriendsColleages
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Comparison with competitors
Lilleke Somewhat competitors
Price Expensive - No cost +
Communication Face to face+ Emails/phone -
Mood Shy people - More open people +
Additional service Gifts, caffee + None -
Other Make new friends + Quick talk -
Take place Regularly + Seminars not so often -
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SWOT analysisStrengths• Provide our clients real
situations• Services are high-quality• Flexible (unemployed)• A lot of experience with
organising seminars/meetings
Weaknesses• Services are pricey• Visibility• Stuff members do not
know much about mother business
Opportunities• To Expand market• Getting close with
customers• New interesting services• Co-op with similar
companies• Optain
investors/sponsors
Threats• No customers• Increasing competition• Increasing emigration• Decreasing of natural
growth• Laws and politics
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ConclusionExclusiveBetter experience for customersIndividually work with customersNot much human resources
needed
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Thank you for listening