Download - LIK Credential(July 2011)
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We are a new kind of agency which integrated both online and offlinemarketing techniques based on deep understanding customers and usersinsights.
We are entirely focused on developing an marketing strategy which
creative and innovative ideas as well as expert digital, PR and marketingskills for brands.
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DIGITAL
MARKETING
PRODUCTION
INTEGRATEDMARKETING
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Develop clear, actionable strategic marketing plan withunique ideas that help you measure and maximize
results for online and offline targets.
Plan, execute and measure online marketing campaign
Events organization (game-shows, music performances,
road-shows)
Well-established public relations strategies with
appropriate marketplace and media
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IDEAS
CONTENTPRODUCTION
DIGITALMARKETING
PUBLICRELATIONS
OFFLINEEVENT
Unique, creative andviralable ideas
-Picture-Viral Clip/TVC/Trailer-Application-Game
-SEO/SEM-Media booking-Social Media Marketing-Forum Seeding-Email marketing
-Booking PR Article-Press Releases-News Releases
-Performance-Gameshow-Roadshow
-Target Direct Marketing
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Creation Of Campaign Thought
Illustration Of Campaign Execution - tools, apps and
prospective conversation strategy
Deliverables (ROI) via Campaign Execution
Differentiating Ideas
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OnlineCommunity
Manage-ment
Online reputationmanagement
Viral Marketing
STRATEGY
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Put the correct viral marketing strategy into place, targeting
various individuals
Develop and deploy engagement campaigns across diverse social
networks.
Create Buzz on Social Media Channel: Blog Marketing, SNS
Marketing, Forum Seeding.
VIRAL MARKETING
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ONLINE REPUTATION MANAGEMENT
Researching Your Social Media Presence
Analyzing Your Social Media Opportunities & Threats
Recommending the Ideal Social Media Strategy
Execution Plan.
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Build a community on the online as well as build satellite
communities on other sites.
Grow your community through online campaigns and other
techniques.
Gather metrics for your community including Twitter followers,
Facebook Fan Page members, email and RSS subscribers, and
active forum commenter.
ONLINE COMMUNITY MANAGEMENT
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STRATEGY &PLANNING
Community Analysis
Campaign Strategy
Channel Strategy
Media Planning
IMPLEMENTA-TION
Campaign Execution
Content Creation (apps, tabs)
Creative Development
Channel Management
MEASUREMENT
& REPORT
Campaign Analytics
Measurement and report
ACTION
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CASE STUDY 1Hi nhng ngi thch ch Doraemon
(http://www.facebook.com/chetruyen)
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Dragonica Online(http://www.facebook.com/dragonicaonline)
CASE STUDY 2
http://www.facebook.com/dragonicaonlinehttp://www.facebook.com/dragonicaonline -
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Time: 01 months (26/04 26/05)
New fans: 6,764
MAU: 23,641
Post views: Over 2,3 millions.
Page views: Over 131,000
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CASE STUDY 3Game Ty Du K Online
(http://www.facebook.com/tayduky)
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Time: From 13/06 to now.
Number of new fans: 5,400
MAU: 11,801
Post views: Over 784,000
Page views: Over 17,000
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We offer full media planning and
buying:
Recommendation work best
for our clients, not ourselves.
Pride ourselves on negotiating
the best rates and arranging thebest schedules.
BANNER ADS
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PR ARTICLES
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SEARCH ENGINE MARKETING
SEARCHENGINE
OPTIMIZATIONOrganic
PAY PER CLICKSearch
Advertising
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SEO PROCESS
Website
Analysis
Key wordresearch
WebsiteOptimiza-
tion
ContentDevelop-
ment
LinkBuilding
Analytic& Report
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SEO CASE STUDY
A social gaming site in Vietnam: Gameta.vn
From Apr, 2011
Description: SEO
Achievement:Top 08 Google Vietnam for keywords: game - the top difficult keyword in
ranking.
Top 06 Google Vietnam for keywords: game online.
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Do NON-SPAM
Manage and maximize the effectiveness
of complex campaigns with high open rate
and click rate.
High quality email mailing lists and
targeted audience in email campaigns.
Develop the Content and Format of
campaign message
HTML optimization.
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OPEN RATEMeasure of how many people on an email
list open a particular email campaign.
CLICK-THROUGH RATEmeasured by the percentage of recipients
that click on a link included in the email.
SENTThe number of emails sent during the timeinterval.
BOUNCE RATETotal ratio of emails that bounce when
compared to the overall number of emails
sent.
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CONCEPT
CREATE
COMPLETE
Creative ideas
Art director
Trailer, TVC, Advertising clip
Cosplay, costume design
Photography
Modeling design
Movie, clip producer
Movie affect
Movie sound effect
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STUDIO
5D MARK II
IMAC I5
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Create ideas. Define tactics.
Planning and execution
Manage the whole campaign to
reach targets.
ONLINE CAMPAIGN SIU SAO D ON WORLD
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ONLINE CAMPAIGN: SIU SAO D ON WORLDCUP 2010
Zing Me Application(http://me.zing.vn/apps/fbapp?_src=a )
Microsite (http://zing.vn/dudoan)
PR Article (http://bit.ly/ntYu4Y)
Media booking
ONLINE CAMPAIGN: ZING ME CM XC TRONG TI
http://me.zing.vn/apps/fbapp?_src=ahttp://zing.vn/dudoanhttp://bit.ly/ntYu4Yhttp://bit.ly/ntYu4Yhttp://zing.vn/dudoanhttp://me.zing.vn/apps/fbapp?_src=a -
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ONLINE CAMPAIGN: ZING ME CM XC TRONG TI
ONLINE CAMPAIGN: NGI SAO NGY MAI 2011
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ONLINE CAMPAIGN: NGI SAO NGY MAI 2011
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LIK CORPORATIONMs. Minh TmCell phone: 0983080287
Email: [email protected]
Ms. Anh ThiCellphone: 0983115066
Email: [email protected]