Transcript
PROBLEM
3500 daily accidents around the world1
People don’t like to be punished
DREAM
SOLUTION
Drive responsibly, get points, exchange them for coupons or to help a social cause
BENEFITS
MARKETING
USERS
DONATIONS
MARKET
76% HAVE CLAIMED TO USE THEIR CELL PHONES WHILE DRIVING
VALIDATION
77% WOULD STOP IF GIVEN A PRIZE