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Interactive session on Leveraging Internet for SMEsAt Goa State Industries Association (GSIA), Panaji, Goa on 24 April 2014Lalit Saraswat, Sancoale Technologies
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Your expectations..
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Leverage the Internet for your business..
The Internet gives every Small Business it’s David versus Goliath moment.
http://www.sancoale.net/leverage-the-internet-for-your-business/
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Launch your own Website and Blog
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Domains & Webhosting
Domains & Web Hosting
Sample Supplier http://www.godaddy.com/
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Lead Generation Machine
IF your website is found.. Website objective ? Leads ? Branding ?
FormsCall to actionSocial shareContact Languages
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Website Design
Professional LayoutCall to action ColoursH1Meets objectives
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HTML vs CMS
ManualEasy to repairFlexible
TemplatedPowerfulEasy to use
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CMS: Wordpress
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Wordpress, Blogger, Joomla, Drupal
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Responsive
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Plugins & Themes
ShareFormSEOAnalyticsPhotosSimilarTagsXML sitemap
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Use Search Engines and Social Media to generate sales
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Search Engines
Googleand others
TrafficEvolution KeywordsLinksPenguin, PandaContent
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PPC vs SEO
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Analytics
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Social Media
2-wayRelevantHard sell Post Quantity Post Quality Timing
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Facebook Pages
InsightsAdminsVisualsBest postsApps
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Content Generation
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Text, Custom Visuals
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Engage
FrequencyConsistency Likes, Shares, CommentsRetweets, Favourites
Respond to negative reviews
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Advertise on Facebook
Facebook AdsPromoted PostsEngagement, CTR
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The Cloud
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The Cloud vs Hard Drive
SecurityAccess anywhereCollaborate
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Google Apps
Cloud based productivityFrom any deviceFrom anywhere
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Web based CRM
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Thank youInteractive session on Leveraging Internet for SMEs
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Lalit [email protected] www.LalitSaraswat.com
Sancoale Technologieswww.Sancoale.net
