Download - Lessons learned: Kill your 100 slide spec and start prototyping instead @ Mobile Monday Berlin
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Lessons learned:Kill your 100 slide spec and start prototyping instead
Niklas Jansen
Co-founder Blinkist
@niklas_jansen
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12% People who manage to read everything they want to
85% Of German college
graduates read at least one nonfiction
book within last 12 months
…and digital content is growing even more at fast pace.
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Key lessons from non-fiction books
condensed to just 15 min.
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Easy reading anytime, anywhere
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Blinkist in August 2012:A motivated and ambitious team
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First concept contained 64(!) screens
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After two month we realized that we were about to fail
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Find the problems worth solving.
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Read everything you need to know about the „Presentation Secrets of
Steve Jobs?“ in only 15 minutes?
Yes, please!
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Discovery Validation Creation Company
Pivot
Search Optimise
Where the magic happens
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„Guerilla customer validation“
Read more: http://blinki.st/5peoplemethod
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There is nothing you can‘t learn from 5
instead of 500 users.
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Discovery & Validation Tools
Lean Canvas Interviews Rapid Prototyping
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Customer Validation
Measure yourself by time because time is the only thing that matters.
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Customer Validation
Take bugs as an opportunity for great customer support and
build a relationship with your customers.
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Customer ValidationBut don‘t think this
gives you the license to ship something crappy.
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Thanks!
Feedback and questions please.
@niklas_jansen