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LESSONS ALONG THE OPEN ROAD
The story of n0tice or...
“How a hack day project became a product which grew up to be a platform”
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WHAT AM I TRYING TO PROVE?
HYPOTHESIS:
1) Hack day projects can become real, but it’s not easy
2) Starting with commercial intent is a good thing
3) The Internet likes platforms that fuel participation
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A Hack - “News Signals”
Funding - Reallocated budget for consultants to devs instead
Vision - Wrote a white paper on ‘Generative Media Networks’
RESOURCES TO WORK WITH
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News International Twitter, Inc.Friday, 26 April 2013
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Enablers• Purpose• Principles• Platforms
Users
Innovation Partners
StoriesData
Prod
ucts
Users, Partn
ers, Innovat
ion are
ingredients
of the sys
tem
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PART 1: OPEN CREATION
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THINGS THAT ARE EASY
GETTING A USER’S LOCATION
GETTING ITEMS WITHIN A RADIUS OF THAT LOCATION
POSTING/GETTING CONTENT FROM A DB
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THINGS THAT ARE HARD
WORKING ON SOMETHING ON THE SIDE
INSPIRING PEOPLE (USERS, COLLABORATORS, AND BOSSES)
ALIGNING A VISION WITH FUNDING
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“Take that, Craigslist! n0tice, The Guardian’s community message board, makes its public debut”
- Nieman Journalism Lab, Nov 2011
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1) Hacks are not products.
It’s hard to finish whatyou startedsometimes.
20112009
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PART 2: OPEN COLLABORATION
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VISION + EXECUTION = ...LOWER DEPENDENCE ON LUCK?
WE HIT 10-30K QUICKLY
SOLID PARTICIPATION AND ENGAGEMENT
POSITIVE CUSTOMER FEEDBACK
BUT...
NO $
GROWTH HIT A WALL
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REVISING THE PROPOSITION FOR A SINGLE PURPOSE - GROWTH
“n0tice is about waking up to your physical surroundings and doing something about it”
“What’s happening near you”
1. LOCAL ENGAGEMENT: What would you like to #Change or #Celebrate about #myhighstreet?
2. TOPICAL INTEREST: Tell us what you love about your cycling route, encourage others to #keepcycling through the winter
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BACKED BY ELASTIC SEARCH
HIGH PERFORMANCE AND SCALABILITY ON EC2
TESTED FOR SECURITY
OAUTH 1.1
IMAGE PROCESSING
EXTERNALIZING OUR TOOLS
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“Remember that pitch for a white label of n0tice?
We won it!...
...Can you build it in 6 weeks?”
- Happy Salesperson
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Admitted we didn’t know how to grow it
Played to our strengths: Relationship with The Guardian, Being mobile-first, Our open position re: the Internet
Used marketing budget for SW development and Built new tools as a open services
Used the campaign to test new partner models... brainstormed with sales people a lot
Reached into #Hashtag-Land rather than drive everything through our products
Let the creative people be creative
SOME SMART THINGS WE DID
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1) Hacks are not products.
It’s hard to finish whatyou startedsometimes.
201220112009
2)Commercialintention createspotential. Adjustas opportunity presents itself.
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PART 3: OPEN MARKET
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THE DOUBLE AGENDA
1. BUILD GUARDIANWITNESS
(On-Time, Under budget, high quality)
2. MAKE EVERYTHING LICENSEABLE
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#3 FREE NEWS APP WITHIN A WEEK OF LAUNCH
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N0TICE TEAM
GDN DEV/
PRODUCT
GDN SALES
GDN EDITORS
CLIENT AGENCY
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N0TICE TEAM
IPHONE APP
ANDROID APPWEB SITE
TOOLS
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“Hey, let’s use the sponsor’s logo in the pull-to-refresh.”
“Yeah, it’s perfect for that.”
“Uh, I don’t think they want to be associated with waiting for things to come
down the network.”
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GUARDIANWITNESS
• API• Elastic Search• S3 and EC2• Cacheing and
load balancing• Geo Services• OAuth
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GUARDIANWITNESS
GDN USER REG
• API• Elastic Search• S3 and EC2• Cacheing and
load balancing• Geo Services• OAuth• Image processor• Video transcoder,
Virus scanner• Post to YouTube• Mod workflow• Media verify
GDN CMS
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WORKFLOW
FILTER, BROWSE AND SEARCH
PREVIEW/EDIT POSTS
COLLABORATIVE MODERATION NOTES
USER FLAGS
AUDIT TRAIL
LOCATION DATA
EXIF DATA
MORE TOOLS TO LICENSE
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2013
1) Hacks are not products.
It’s hard to finish whatyou startedsometimes.
201220112009
2)Commercialintention createspotential. Adjustas opportunity presents itself.
3)Network nodescan fuel the core
which createsvalue for othernodes across the platform.
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(Babs Rangaiah)
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