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Less Hurdles. More Happy.CULTIVATING INNOVATIVE PRODUCT DESIGN
Digital Web and Design Innovation Summit | 9.19.2013
Lea Ann Hutter | User Experience Design Manager, LinkedInlinkedin.com/in/lahutter @lahutter
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3 principles that drive innovation in design, brand and culture at a successful company.
Less Hurdles. More Happy.
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Hi!
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Startups & Studios.
Teacher & Leader.
Let’s change the world together!
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What drives me
Less hurdles.
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Less hurdles.More happy.
What drives me
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Simplify.Aspire.Transform.
What drives LinkedIn
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Simplify: Design.
“Innovation is a series of small wins along a truly disruptive trajectory.” - Deep Nishar, SVP Product and User Experience, LinkedIn
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Pre-Simplify 2009Start page Update feed
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Simplify 2011Reduce 9 sections to 4, new design, changed start page to feed for higher engagement
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Today 2013Customizable nav, cleaner design, more delightful interactions, even higher engagement
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Desktop: Pre-Simplify 2009The vision: transform the profile into a reflection of your professional identity
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Simplify Desktop: Guided Editing 2012Improved UX makes editing easy, increased profile completion
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Simplify Desktop: New Top Card 2012Move main call to action button next to larger photo, increased all button actions
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Simplify Desktop: Portfolio 2012New Feature: Add rich content and associate with Summary, Education or any position
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Simplify Desktop: Skills 2012New Feature: Add endorsable skills to represent your professional qualifications
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DaVinci: Internal tool for Design Patterns, Code, and Voice & Tone Guidelines
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DaVinci: example of Design Patterns
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DaVinci: example of Design Patterns
Members first.Leapfrog iteration.Details matter.
Simplify: Design.
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Aspire: Brand.
“Vision is the dream. A company’s true north. It’s what you constantly need to be aspiring to.” - Jeff Weiner, CEO, LinkedIn
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Our Vision 2011The vision: not just find a new job, but help you be great at your current job
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First LinkedIn Today News in Feed 2011Top 3 headlines lead the home page, links to standalone product
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First LinkedIn Today Product 2011Headlines that your connections, peers and industry are talking about
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Content Ecosystem Evolution 2012Brand new design for LinkedIn Today news on desktop and mobile
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Influencers 2012Follow over 400 global thought leaders sharing professional wisdom
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Follow over 400 global thought leaders sharing professional wisdom
Influencers 2012
Richard Branson+2M followers
Bill Gates+1M PVs in 48 hrs
The average Influencer post receives +20k views.
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iPad for “Coffee and Couch” 2012Kickstart your day and catch up in the evening with your network and industry news
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Extend Reach 2013Elegant aggregator of your favorite blogs, magazines and social network updates
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Extend Reach 2013Elegant aggregator of your favorite blogs, magazines and social network updates
Clear intention.Expand perception.Opportunity for all.
Aspire: Brand.
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Transform: Culture.
“We hire on culture. The culture becomes the brand.” - Steve Johnson, VP User Experience Design, LinkedIn
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Eat.Hack. Sleep.
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LinkedIn Labs Internal Hackday winners and experimental projects
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LinkedIn Labs Internal Hackday winners and experimental projects
Year in ReviewNovember 2010 Hackday Winner
The most popular email in LinkedIn history. A visual representation of everyone in your network whochanged jobs in a given year.http://yearinreview.linkedinlabs.com
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Year in Review Email: Hackday design 2011
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Year in Review Email: new design 2013
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Hackday goes global, women, veterans, interns
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Takes Hackday to the next level with more time and support to bring your product vision to life
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Incubator: Executive Judges
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Incubator: Executive Mentors
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Incubator Products Hopscotch, an open sourced site touring platform
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Incubator Products Go/book, an easier way to book conference rooms
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Engage & inspire.Attract & retain talent.Accelerate innovation.
Transform: Culture.
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Create effortless experiences for your company, your users,and the world.
Less Hurdles. More Happy.
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Thanks!
Digital Web and Design Innovation Summit | 9.19.2013
Lea Ann Hutter | User Experience Design Manager, LinkedInlinkedin.com/in/lahutter @lahutter