Communications Manager
Friedman Foundation // Generator Forum // December 11, 2008
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best practices are universal.
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listen
participate
reciprocate
recognize
be authentic
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how c-span did it.
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http://debatehub.c-span.org/
http://dnc08.c-span.org/
http://rnc08.c-span.org/
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Challenge:• Engage and connect the American people to
the political process• Establish lasting resources on a limited budget• Transform C-SPAN’s image in the eyes of
online influencers and tech communities• Introduce C-SPAN’s core audience to online
media, reporting and communities
Solution:• Leverage open source technologies• Exchange social capital• Allow for embedding, imperfection and
interaction
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be exclusive for the bang.
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be inclusive to sustain.
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Linked to thousands of blog posts
Gave on-air time to reading blog and Twitter posts
Followed-up with as many folks as possible
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“[C-SPAN’s Debate Hub] is full of people doing the same thing .
I love this day in media technology.
It’s a true marketplace of ideas with instant access.
is heard just as much as other people sitting at home drinking champagne alone and watching TV.”
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Worked with the Twitter community to brand hashtags
Created a “leader board” to incentivize participation
Interacted through the @cspan Twitter account
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“open” is efficient and credible.
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Moved quickly to design/develop each Hub
Used entirely open-source software
Based on heavily-customized WordPress
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furthering their mission, C-SPAN connected millions
to the political process
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6 “must-haves” for non-profits
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http://anorangeamerica.com/
(complex issue? turn to data-visualization + info-graphics)
http://www.energystar.gov
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http://labs.google.com/
(no matter your size or budget, innovation is essential)
http://labs.digg.com/
http://sunlightlabs.com/
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http://www.soapblox.net (left)
(for your issues, consider state blogs and diary sites)
http://www.dailykos.com (left)
http://www.thenextright.com (right)
http://www.redstate.com (right)
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http://blogads.com/
http://www.facebook.com/advertising/
(get creative with ‘quality-of-experience’ advertising)
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http://www.crowdspring.com/
http://www.geniusrocket.com/
http://www.appsfordemocracy.org/ http://www.istrategylabs.com/
(crowd-source is the new out-source)
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http://www.wethecitizens.com/
(socially mobilize constituents… display their impact)
http://my.barackobama.com
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New Media Strategies, Inc.
Web: www.newmediastrategies.netAddress: 1100 Wilson Blvd
Suite 1400Arlington, VA 22209
Leslie A. BradshawBlog: www.lesliebradshaw.com
Twitter: www.twitter.com/leslieann44 Email: [email protected]
Phone: 703.253.0050 x 187
