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Learning Team A:Lindsay Ashford, Alexandra Marshall,
& Casey PlatinumUniversity of Phoenix Online
January 26, 2015BSCOM 324
Joanna Huyck
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Research question and hypothesis Definition of content analyzed 5 universe of content from Casey 5 universe of content from Alexandra 5 universe of content from Lindsay Was the hypothesis correct?
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Alexandra’s Slide 1 5 Bullets Presenter Notes Below
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Definition of a commercial The use of subliminal messages Is it a fad or trend What does a subliminal message look
like? Content that will be analyzed
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KFC’s Snacker with dollar lettuce Fed Ex’s arrow in its logo Amazon’s take on A to Z Marlboro’s F1 advertisement Bush’s Rats Message for Gore
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Example 1: Chevy "Catch a Chevy" Example #2: Where's Judy? Example #3: GroupMe Grill Example 4: ImaNeed Superheroes Example 5: Connect with Chevy Charging StationsQuestion Can I listen to several albums at once?hypothesisPersons presented to subliminal messages will more
probable react on the data contained in the messages
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Lindsay’s Slide 1 5 Bullets Presenter Notes Below
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Lyndsay’s Slide 2 5 Bullets Presenter Notes Below
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Butler, T. (2014). 20 sneakiest hidden messages in advertising. Retrieved from http://whatculture.com/offbeat/20-sneakiest-hidden-messages-advertising.php
De Fleur, M. L., & Petranoff, R. M. (1959). A televised test of subliminal persuasion. The Public Opinion Quarterly, 23(2), 168-180. doi:10.1086/266862
Edwards, J. (2011). The 10 best subliminal ads ever made. Retrieved from http://www.cbsnews.com/news/the-10-best-subliminal- ads-ever-made/6/
Merriam Webster. (2015). Definition of commercial. Retrieved from http://www.merriam- webster.com/dictionary/commercial
My Likes Inc. (2015). Brand logos that contain subliminal messages. Retrieved from http://likes.com/tech/brand-logos-that-contain-subliminal-messages