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Lean Usability TestingThe How, What and Why of Usability
Testing at Insignia Health
Michelle Kerkstra, Skamania 2012
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What does “Usability” mean?
Making sure something works well, and that a person
of average ability or experience can use it for its
intended purpose without getting hopelessly
frustrated
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Steve Krug has been an industry leader in usability design for more than 20 years
• Apple• Netscape• AOL• Lexus• etc…..
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Usability Lessons with Steve Krug
1. Web applications should explain themselves
2. Don’t make me think
3. Don’t waste my time
4. We’re creatures of habit
5. No time for small talk
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User Testing Happens at Every Stage of the Development Process
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Usability tests are qualitative.
The purpose isn’t to prove anything; it’s
to get insights that enable us to
improve what we’re building.
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How We Conduct Usability Sessions
Development Team
Sales/Client Services
Stakeholders
1. Facilitator asks participants to perform tasks and talk out loud as they go. Observers watch and learn in another room.
2. Retrospective Next Day- Problems and Solutions
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Usability Testing Moving Forward
Once a month Once every two weeks
5 Participants 2 Participants
Moving Solution Brainstorm to a different meeting with only key stakeholders present
Including Problems & Solutions in Retrospective
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When tackling usability problems…
• Tweak, don’t redesign
• Simplify, always
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What we’ve found so far
• Inconsistent registration flow• Site purpose unclear
October 5
• Lack of consistency in content,
tone, and nomenclature• Confusion between how
different pages and concepts are
related
November 1
• Improved UX surrounding goal
and area of interest selection• Incorporated framing into goals• Remove HA from registration• Reduced and refined home page
text
• Improve onboarding experience• Refine content throughout
registration• Revisit prioritization of elements
on homepage and challenge
board
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Why we do User Testing
1. To find usability problems
2. To see through the eyes of end users
Watching users makes us better designers.