Download - Lean startup workshop itescia 2015/2016
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LEAN STARTUP WORKSHOP
De l’idée au produit à succès
@guillaumew
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Guillaume Warckol
• Co-fondateur de Officehour.fr
• Coach Lean Startup et Coach Agile
• Un « ancien » de l’ ITIN ITESCIA
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Et vous ?
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Entrepreneur ou
Intrapreneur ?
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Qu’est-ce qui vous motive ?
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Et si on parlait de vos produits / idées ?
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Est-ce que certains n’en n’ont pas ?
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Quelle est votre vision* produit ?
* Mission, objectifs, vision à 1 an, à 3 ans…
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Que feriez-vous aujourd’hui si vous décidiez de créer
votre startup ?
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Une dure réalité…
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9 startups sur 10 échouent* !
* dans les 18 mois…100% des startups qui échouent, non jamais rencontrées leurs marchés.
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D’après vous, pourquoi ?
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Armez-vous pour réussir !
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Comment l’TESCIA vous accompagne
cette année ? *
* Quoi de neuf ?
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• Lean Startup
• Pitch
• Customer Development (Problem/Solution Interview)
• Pretotyping
• MVP & Bootstrapping
• Stratégie Digitale
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Objectifs du workshop Lean Startup
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Chaque groupe « produit » :
1. Maitrise les bases du Lean Startup,
2. A posé sa vision, 3. A défini son contexte marché, 4. A identifié ses hypothèses les
plus risquées, 5. Et ses prochaines actions.
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Lean Startup en pratique.
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Passer de l’idée au produit.
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Passer de l’idée au succès !
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Quelle est la différence fondamentale entre un
produit et un projet ?
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Un produit n’a de sens que dans un
marché et en réponse à un problème.
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Créer un produit… pour qui ?
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Quel est le profil de votre client type ?
* Age, habitude, localisation, usage, …
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Créer un produit… pour répondre à quel problème ?
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Quels sont les 3 problèmes principaux auxquels
répond votre produit ?
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1 précepte
fondamental.
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« Votre vision est un ensemble
d’hypothèses. »
* Hypothesis-Driven Entrepreneurship
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Un ensemble d’hypothèses à valider
le plus vite possible.
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Une* méthode pour entreprendre.
* évolution de 3 méthodologies éprouvées
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Lean
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Agilité
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Customer Development
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4 étapes
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Init Problem Market Fit
Solution Market Fit Scale
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Des* outils
pragmatiques.
* Lean Canvas, Validation Board, Customer Interviews, MVP, …
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Lean Canvas
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https://goo.gl/dSZfnW
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Compléter un Canvas par customer
segment.
* Restitution orale / groupe produit
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« Votre vision est un ensemble
d’hypothèses. »
* Hypothesis-Driven Entrepreneurship
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Lister les 10 à 15 hypothèses* issues de
chaque Canvas.
* Classées par risque
* I believe [target market] will [do this action / use this solution] [n times] for [this reason].
* [Specific Repeatable Action] will [Expected Measurable Outcome].
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Une méthode d’expérimentation et d’apprentissage.
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MVP &
Expérimentations.
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Interviews
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Concierge
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MVP
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Validation Board
L’outil d’expérimentation Lean Startup.
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Complétez votre board avec vos hypothèses le plus
risquées issues de chaque Canvas.
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Problem Interview Objectifs & Méthodes
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Objectifs des Problem Interviews ?
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Apprendre !
1. Quels sont les problèmes que l’on cherche
à résoudre ?
2. Qui a ces problèmes ?
3. Valent-ils la peine de les résoudre ?
4. Quelles sont les solutions alternatives pour
résoudre ces problèmes ? (i.e. concurrents)
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Les interviews, votre outil le plus
précieux !
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Rencontrer et interviewer des
gens, c’est difficile !
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Comment identifier les personnes à
interviewer ?
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Lister 10 contacts potentiels pour chaque customer
segment avec email + num. de tel.
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Comment réaliser vos problem interviews ?
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Utilisez un script !
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Problem Interview Script
1. Accueil (2 min)
2. Collecter des infos sur la personnes (2 min)
3. Raconter une histoire (2 min)
4. Classement des problèmes (4 min)
5. Explorer la vision du client (15 min)
6. Conclure (2 min)
7. Mettre les résultats par écrit (5 min)
* Source : Running Lean - Ash Maurya
http://goo.gl/FRSQEt
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Rédigez votre script type pour vos problem
interviews.
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Simulation de Problem Interview.
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Que feriez-vous aujourd’hui si vous décidiez de créer
votre startup ?
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Définissez votre plan d’actions.
* Validation Board + vos 3 prochaines actions + dates.
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LEAN STARTUP WORKSHOP
Ressources
@guillaumew
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https://goo.gl/iiVZrJ