Download - Lean Startup para Emprendedores Sociales
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THE LEAN STARTUP WORKSHOP
Agosto 2014 - Universidad Torcuato Di Tella
ERNESTO TAGWERKER | DIEGO DA COL
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1. INTRODUCCION
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@_nesto @diego_dacol
#LeanStartupBA
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ERNESTO TAGWERKER
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DIEGO DA COL
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MEETUP MENSUAL
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EMPRENDIMIENTO
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EMPRENDIMIENTO SOCIAL
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EJECUCIÓNFOCO EN
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Concepto + Plan de Negocios
DesarrolloAlpha/ Beta Test
Launch
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Concepto + Plan de Negocios
DesarrolloAlpha/ Beta Test
Launch
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ERRORES CLÁSICOS
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FEATURITIS
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STEALTH
MODE
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HIPÓTESIS FUNDAMENTALES SIN VALIDACIÓN
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BUSINESS PLAN
“Everybody has a plan until they get punched in the face.”
MEETS MARKET
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DINERODESPERDICIO DE
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TIEMPODESPERDICIO DE
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LEANTHE
STARTUP
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Idea
Data
Construir
Medir
Aprender
MVP
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DESARROLLO DE
CLIENTES
DESARROLLO DE PRODUCTO
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SOLUTIONPROBLEM
FIT
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MARKETPRODUCT
FIT
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FOCO EN APRENDIZAJE
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Customer Discovery
Customer Validation
Customer Creation
Company Building
STOP STOP STOP
DESARROLLO DE CLIENTES
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Idea
Data
Construir
Medir
Aprender
X
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Idea
ExperimentoData
Construir
Medir
Aprender
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Idea
EntrevistaData
Construir
Medir
Aprender
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Idea
MVPData
Construir
Medir
Aprender
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PRODUCTO MÍNIMO VIABLE
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PRESENTACIONES
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PRESENTACIONES
1. ¿COMO TE LLAMAS? !
2. ¿CUAL ES TU EMPRENDIMIENTO?
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¿CÓMO EMPEZAMOS?
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IDEA
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MODELO DE NEGOCIOS
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LEAN CANVAS(ASH MAURYA)
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LEAN CANVAS
1. PROBLEMA
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LEAN CANVAS
2. CLIENTES (MERCADO)
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LEAN CANVAS
3. PROPUESTA UNICA DE VALOR
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LEAN CANVAS
4. SOLUCION
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LEAN CANVAS
5. CANALES
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LEAN CANVAS
6. COSTOS
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LEAN CANVAS
7. INGRESOS
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LEAN CANVAS
8. METRICAS
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LEAN CANVAS
9. VENTAJA COMPETITIVA
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LEAN CANVAS(ASH MAURYA)
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CONJUNTO DE HIPÓTESIS
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ACTIVIDAD
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LEAN CANVAS(ASH MAURYA)
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FEEDBACK DE LEAN CANVASES
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EXPERIMENTO
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Idea
ExperimentoData
Construye
Mide
Aprende
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HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADO
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“MI LANDING PAGE VA A GENERAR
50 REGISTRACIONES EN UNA SEMANA.”
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PROPUESTA DE VALOR CLARA
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BIGCALL-TO-ACTION
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10 REGISTRACIONES
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CAMBIO LA LANDING PAGE
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15 REGISTRACIONES
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15 < 50 !
REGISTRACIONES POR SEMANA
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Customer Discovery
Customer Validation
STOP
Pivoteo
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✔ Visión constante
✔ Cambio en Modelo de Negocios
PIVOTEO
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LEAN CANVAS(ASH MAURYA)
Problema Solución
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VALIDARCÓMO
HIPOTESIS
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ENTREVISTAS
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SMOKE TEST
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A/B TEST
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EL MAGO DE OZ
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CONSTRUYE. MIDE.
APRENDE.
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EXPERIMENTOS EN VEZ DE
PRODUCTOS
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¡MUCHAS GRACIAS!
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REFERENCIAShttp://www.startuplessonslearned.com/
http://steveblank.com/
http://www.abtests.com/
http://unbounce.com/blog/
http://www.ashmaurya.com/
http://leancanvas.com
http://www.facebook.com/groups/leanstartupbsas
http://leanstartupmachine.com/
http://startupweekend.org/