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Lean
Startup
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer #gbgmeetup2014
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#gbgmeetup2014Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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#gbgmeetup2014Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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#gbgmeetup2014Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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#gbgmeetup2014Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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El método
LEAN STARTUP
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Startup:
Es una organización temporal en
búsqueda de un modelo de
negocio escalable y repetible.
Steve Blank
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Startup:
Es una institución humana
diseñada para crear un nuevo
producto o servicio bajo
condiciones de extrema
incertidumbre
Eric Ries
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Lean:
• Aplicado a un sistema productivo significa flexibilidad.
• El objetivo es crear actividades, procesos de trabajo y
organizaciones eficientes sin despilfarros y coste mínimo
en las que prime la rapidez en la capacidad de respuesta,
visión en el cliente y la mejora continua.
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Lean:
• Lean
Manufacturing
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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#gbgmeetup2014Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Paso 01: LEARN
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Paso 01: LEARN
DESIGN THINKING
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Paso 01: LEARN
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Paso 02: BUILD
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
1. Segmentos de mercado
2. Propuestas de valor
3. Canales de distribución
4. Relación con el cliente
5. Fuentes de ingreso
6. Recursos clave
7. Actividades clave
8. Asociaciones clave
9. Estructura de costes
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Paso 02: BUILD
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Paso 03: MESUARE
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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#gbgmeetup2014Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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#gbgmeetup2014Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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#gbgmeetup2014Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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#gbgmeetup2014Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Libros:
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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• Para que obtengas resultados diferentes,
haz cosas diferentes.
• Creer en tu producto
• Es el mercado quién decide si es negocio
• Las ideas no valen nada
• La vida es muy corta para crear productos
que nadie quiere.
• Más vale construir para pensar que pensar
para construir.
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer
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Gracias.
Roxana Cerda Cosme | @roxana_cerda
Google Business Group Lima | Organizer