Download - Leading Through Your Brand
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![Page 1: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/1.jpg)
Leading Through Your Brand
![Page 2: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/2.jpg)
Brand Is…
![Page 3: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/3.jpg)
Identity
![Page 4: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/4.jpg)
You can’t manufacture it.
![Page 5: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/5.jpg)
Hypocrisy
![Page 6: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/6.jpg)
Values are not….
![Page 7: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/7.jpg)
Values are…...
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Values are.
![Page 9: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/9.jpg)
Communicating values
![Page 10: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/10.jpg)
Not like This….
![Page 11: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/11.jpg)
OrThis
![Page 12: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/12.jpg)
Like this!
![Page 13: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/13.jpg)
Focus on Behavior
![Page 14: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/14.jpg)
Focus on Values
![Page 15: Leading Through Your Brand](https://reader036.vdocuments.mx/reader036/viewer/2022081404/557656efd8b42aaa548b4cc3/html5/thumbnails/15.jpg)
Values in Motion
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Leading Through Your Brand.